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How to not be a shitty kickstarter? (self.shittykickstarters)

merlinfire が 投稿

Not sure if this is allowed, but I wonder, what are the best ways to avoid having your kickstarter show up on this sub? What are your tips to being a "good guy kickstarter", end to end?

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[–]felipeshaman 2ポイント3ポイント  (1子コメント)

This is a pretty good discussion subject, specially for this sub. I plan on running a Kickstarter later this year, and this are my basic ideas on how to do it.

  • Show your product or a prototype working right off the bat.

  • This goes without saying, but know basic english before writing your campaign.

  • Use images and videos to populate your page, don't make walls of text trying to convince people to pledge.

  • Be specific where and how the funds are going to be used.

  • Offer a decent assortment of rewards for the true fans and believers of your project.

  • Be transparent, keep updates regularly, communicate with your backers.

  • Don't be afraid of criticism, and learn to accept it and even take them as advice, specially from backers - people want a good deal from their backing, so listening to them is your best bet.

  • Don't be afraid of failure. If you don't reach the goal, don't just come back with a lower goal. Think of what were the reasons you failed and work upon them. And specially, don't give up, there's a reason you think your idea was a good one.

[–]_Xaver 0ポイント1ポイント  (0子コメント)

All valid points. I would add these if you are thinking of delivering a hardware product, depending on where in the product development process you are at the moment of launching:

Regarding funding goal and timelines:

  • Get quotations from 3-5 manufacturers to know your estimated tooling and production costs and add 50%-100% (depending on product complexity) on top of that of unforeseen events (they will happen).
  • Add all expenses you expect to have for PR, industrial design, packaging, engineering (mechanical and electrical), sourcing (finding and visiting your manufacturers, probably in China), prototypes & testing, certifications, shipping, taxes, misc ... Add again 25%-50%.

Now you should have an OK estimation on your overall costs (do the same if you need an app for UI/design, programming, testing...) and you can have a better grasp of the funding goal you should be asking.
Anything less than $100k for an average electronic product is calling for troubles.

Translate all that numbers to a realistic time line and also add there at least 50% on the time you initially estimated.
Anything less than 6-8 months of delivery date for an average electronic product is calling for troubles.

 

Article on this topic: LINK

[–]skizmo 1ポイント2ポイント  (0子コメント)

Have a good product that is actually viable to make, so you don't have to lie to your backers. a.k.a. Be honest and deliver.