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• 1) I welcome /r/ EnoughTrumpSpam to the front page. Not too long ago, I sent their mod team a PM where I offered to publicize them by sending the message out to /r/all like we did for AskBernieSupporters and BannedFromThe_Donald. As negative as they may be, they double our exposure on the front page of reddit. They also give us exposure in a way that's more varied than pro-Trump propaganda. They make it a discussion or a battle of teams. I think that we kinda saturated the market of what /r/all can get you. When we owned the top, we'd only get an extra hundred subscribers or so. I think this new dynamic will reach different spectrums of people who don't browse /r/all much.

• 2) We get a more fair fight. It was uncomfortable for me that we got so grizzly. We made turned SRS into /r/TheBestofThe_Donald. We turned SRD into /r/WhatsThe_DonaldUptoNow. Our posts about /r/SandersForPresident's tendency to go full on white man's burden got them to discourage campaigning to anyone but whites and then they didn't get any minority voters in the primaries. We got liberal Swedes to advertise us. We got /r/politics into the news. We did some unprecedented standing up for ourselves against the admins. We made it to the #1 most active sub and don't even get me started on what we did to /r/news. We ran out of opponents. We beat absolutely everybody. It's really time to play a new game.

• 3) It opens the door for my revolutionary new plan. I don't want to give this one away yet, but I've got something big in mind that's gonna change reddit forever and honestly wouldn't have been possible without diversity. I love this subreddit but it's not really designed to last forever and ever into reddit's future and we probably should have been thinking all the way back since March about how to fundamentally change reddit. Without giving too many details away, my plan is to use diversity to create and promote a lot of new shitlord subreddits. We busted through the door of /r/all and now we can lead everyone through it. No shit lord will have have to claw their way up to the top like we did, not only because of the algorithm but because a giant Centipede army is here to help them. This can honestly be an incredible thing.

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I'm optimistic about the future. Reddit's been a SJW pit for WAY too long and the power of defaults and the power of longstanding moderation has always stood in the way of a sitewide ideological change. What we've done this last few months is big. It's over 200M people big. We've started a legitimate fight over the identity of the internet and the way that shitlords see themselves. In a way, this is bigger than Trump; it's a movement and upvoting the fuck out of high energy memes is a sort of political statement. I'll unveil my big plans later, but I'm actually really excited for all this. I'm not only excited for changes to come but I'm excited to do it with all of you. You're great people and we're going to do a lot.

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