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E3 MegathreadMass Effect: Andromeda - E3 2016 (self.Games)

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[–]zlipus 132ポイント133ポイント  (55子コメント)

I don't get it. What exactly are they trying to accomplish by showing us behind the scenes? I mean i really don't give a shit about the devs and the lol "struggles" they have. If they produce a product i'll into buying it, that is as involved as i can be as a consumer.

Man, it's been years since i've watch anything E3 but i didn't expect it would be THIS fucking cringe worthy. The starwars one killed it for me and i had to stop. It was like they found the most boring people on the planet, gave them script about something they know nothing about and speak at 1 word per min. How on earth do you manage to make starwars games sound boring.

On top of all this, i dunno why they pretend gamers know nothing about games/consoles/communities and saying they're bring all the biggest and newest and bestest stuff. Stuff, they got the best stuff.... cringe.

[–]fishmanssu 56ポイント57ポイント  (1子コメント)

I almost peaced out after e-sports-sports.

[–]zlipus 9ポイント10ポイント  (0子コメント)

lol right?

EA making pretty bold claims for this whole thing. Then again, EVERY year, EVERY E3 is gonna be the biggest and best for the gaming industry... oh by the way we donate to charity from the games you guys play... buy our shit you stingy fucks.

[–]byakko 98ポイント99ポイント  (23子コメント)

As someone currently working in a large studio, do you really think the devs and all the artists and programmers and writers have it easy? It's fine to not care, but being deliberately dismissive to the efforts and actual labor of other people is a low blow and just feeds into the 'entitled' trope attached to gamers now.

That said, the lack of showing gameplay systems and mechanics is troubling, considering that even with an in-studio mock E3 video we did, for a game still in development, we still managed to put out a video with an in-game vertical slice.

The only reason for EA not to show anything resembling in-game, is most likely because these systems aren't finalised yet and still being worked on, and in such a way that they're not confident that whatever they currently have accurately represents the final product at all.

[–]GuerrillaApe 109ポイント110ポイント  (7子コメント)

Trying to elicit empathy from the market is just kinda silly. Every company has to deal with some sort of hardship in producing a product - game development isn't some special case. Not to mention that while E3 - and gaming in general - is reaching a broader audience where self-empathetic marketing could be effective, it still feels like the more avid part of the fanbase sees through this type of sales pitch and socially pressures the rest to react negatively towards it.

[–]BlackPrinceof_love 40ポイント41ポイント  (0子コメント)

Remember how EA tried to say that people hated them because they made gay characters. Not of course them fucking up all the games they make.

[–]byakko 17ポイント18ポイント  (4子コメント)

The thing is I see what EA did with the trailer as more of them covering the fact they don't have anything new or polished to show, rather than them trying to get sympathy. That's bad, but that's mostly their own incompetence, and their whole conference as a whole had that problem.

My main issue is with the playerbase reaction. It's one thing to not care - I don't think about the massive amount of work behind things I enjoy either, like say a movie like Force Awakens or Avengers. It's quite another to revel in the struggles of the people behind them and somehow thinking they deserve scorn because they don't satisfy someone's whims like a trained monkey; which is what gamers tend to devolve into sometimes.

Case-in-point, we had an internal video montage of the hateful tweets being sent to people in various positions and departments, in order to show company solidarity that 'it's not just you' sort of way.

I don't think ANY other company or even industry has to do that in reaction to their main consumer base.

[–]GuerrillaApe 6ポイント7ポイント  (0子コメント)

Any type of bullying that developers receive from making a "bad" game is indefensible, but I can see how such antagonistic behavior comes about. Game marketing has evolved based around internet game coverage. Now more than ever on game sites the personality that presents the news or gives the review is just as important as the news/reviews themselves. Trust is a major deal to those following games. Game marketing has realized that, and in an effort to control the message about their games, they take a number of measures to have a "direct relationship" with their fanbase. They put game directors (who get trained by marketers in how to speak in public) up front in their marketing campaign so that gamers feel like they are buying a product from a good person. They create their own forums so that community feels like they can talk directly to the developers. They do publicity stunts like inviting well-known players to check out a game before release.

This is where I think the problem arises. You've probably seen how gamers talk to other gamers: swearing, racial slurs, and any other sort of bullying is commonplace on forums where gamers like getting together to talk about game(s) they love (why it's like that is a whole other discussion). Luckily for most people they connect to these communities under anonymity. Game developers aren't so lucky. So when you have game developers whose name and information are available on the internet for an angry fanbase to abuse, and the idea that interacting with these developers is just like talking to Joe123 on any game forum is accepted, you end up with the bullying that your company warned you about.

Unfortunately this is not something that only game developers have to deal with. Like I said - game marketing has evolved based around internet game coverage. Game journalists get the same treatment. It even happens on Youtube, another site that has organized itself into personalities and the community that they interact with.

[–]Bristlerider 0ポイント1ポイント  (0子コメント)

I don't think ANY other company or even industry has to do that in reaction to their main consumer base.

Thats because the gaming industry is more involved in social media.

Which, again, is their own fault. Social media is largely a shitshow. Its best to ignore any "public" social media crap whenever possible.

If you want to buy into this and be super active on twitter and interact with fans or w/e, learn to live with the consequences.

[–]stationhollow -5ポイント-4ポイント  (1子コメント)

Boo hoo. There is always a small but loud minority that complain about literally everything on the Internet. Most people just ignore them but apparently when it is game developers and feminists it is a big deal. Using them as evidence for groups on the whole is just silly.

[–]GuerrillaApe 3ポイント4ポイント  (0子コメント)

I disagree that most people ignore the loud minority due to most people not having to deal with the loud minority. I can only speak anecdotally, but I personally rarely receive any hate online. When I do it is mostly on Reddit, forums, and multiplayer games. It's usually from taking arguing against someone's stance on a topic or for calling them out for being an asshole. All of this happens when I'm under anonymity. Even with this Reddit username (in which I've made personal posts about my job, where I live, etc.) it would be hard for a person to find out who I am. No one can reach my mom over Facebook and tell her that her son's a fuckhead.

Others can't be that way. Their job requires them to be identifiable on the internet. Then you couple that with the loud minority feeling slighted. In my case, when someone gets pissed off at me over the internet it is about an argument that the person will forget about the next day. Others, be it people who create games or Youtube videos that people take as their own, can piss off the loud minority by making a bad product or taking a disagreeable stance with their content. This feels much more personal. People become more motivated to display their displeasure to those that have wronged them.

[–]Nevek_Green 0ポイント1ポイント  (0子コメント)

Agreed, then it spirals as they rate it low so casuals don't pick it up even if they feel sympathy for the developers.

[–]ButtFartCuntessa 32ポイント33ポイント  (5子コメント)

It's a job. My job sucks too. I put a ton of effort in to stuff every day and no one cares. Get over it.

[–]Aggrokid 18ポイント19ポイント  (4子コメント)

At least we don't get hate mails, death threats, or a fanbase calling us names on Reddit. Not all jobs are the same.

[–]ButtFartCuntessa 12ポイント13ポイント  (0子コメント)

OK I'll give you that.

[–]GoldenGonzo -3ポイント-2ポイント  (0子コメント)

I'd take all that and more to be able to work in a career and field I love. "When you love your job, you'll never work a day in your life" anyone? Trolls aren't sending "death threats" to every person employees by the company that made a bad game, they send them to the assholes that go on Twitter and are assholes. I'm not saying anyone deserves to be threatened, but my point is, as long as you're not trying to be a "game developer celebrity" no one will even know who you are, let alone call you names and harass you.

[–]Old_Hampshire 7ポイント8ポイント  (3子コメント)

It must be hard to do this work for a bunch of people who apparently don't care, I feel for you. Keep working hard for your craft man, there are people who do care about your effort.

[–]MotchGoffels 0ポイント1ポイント  (1子コメント)

As a nurse I just don't feel all that bad for you guys. I have a brother who's big in game dev and his life is pretty slick. I'd kill to be in his shoes. His "hard" days make me want to cringe. 60 hour work weeks during alpha may be rough, but try doing 16hr shifts because someone called in and your license is on the line if you leave the patients... Try getting screamed at, beat up, pissed/shit on, bled on. I don't know many nurses who would even slightly advertise the difficulties of their jobs, and yet during E3 I get to see just how "hard" the guys making my game work? I consider myself fortunate to be a nurse. There are others working significantly harder than me for a fraction of the pay. I know I worked for pennies as a nurse assistant and never again worked that hard in my life.

[–]Comafly 2ポイント3ポイント  (0子コメント)

And your hardship means nothing to people in wartorn countries who have their families ripped apart, their children raped, and their hands chopped off. Hardship is relative. Just because people have it worse off, doesn't make your plight any less personally severe.

[–]zlipus -1ポイント0ポイント  (0子コメント)

Well thats the way the world works. Games are not a special snow flake. I don't care about the people who put my mattress together nor does anyone care about who/how anything else is done. They care about the final product.

I get they're pulling the sympathy card and trying to humanize the process (and good attempt with the entitled trope gamer card bro). But at the end of the day its not gonna make me buy some game i wouldn't normally have plans about buying or purchasing dlc for.

[–]visiblywindy -3ポイント-2ポイント  (0子コメント)

Replies to the above post contain: people you would never want to be friends with IRL.

[–]Matthew94 17ポイント18ポイント  (14子コメント)

I mean i really don't give a shit about the devs and the lol "struggles" they have.

A lot of people do though, note the trend of people buying games multiple times or at full price to "support the devs".

They're trying to erode the consumer/producer relationship by establishing a (false) emotional bond with customers.

[–]fuzzydrawings 69ポイント70ポイント  (8子コメント)

You're ignoring the type of people who simply enjoy seeing behind the scenes stuff.

[–]Dreyka1 14ポイント15ポイント  (1子コメント)

Most behind the scenes content is just marketing and created for the purpose of marketing before launch. It's well produced, flashy and lacks any real substance to it.

[–]interactiv_ -3ポイント-2ポイント  (5子コメント)

Yeah behind a scene videos are nice ... after the game was released not before. People don't give a shit about these.

[–]ComradeAL 32ポイント33ポイント  (3子コメント)

I like them :/, sorry for not being a people...

[–]unholy_savior 10ポイント11ポイント  (2子コメント)

You're not alone. I guess we can be "not people" together.

[–]YourDoucheBoss 2ポイント3ポイント  (1子コメント)

Another "not person" checking in

[–]unholy_savior 1ポイント2ポイント  (0子コメント)

We grow in numbers. There might be tens, hell even dozens of us!

[–]Comafly 0ポイント1ポイント  (0子コメント)

Except the 600k people who apparently watched the video. The 12k:500 like:dislike ratio would argue against your assertion.

[–]MathsandLSD 8ポイント9ポイント  (0子コメント)

I think that generally applies more to indie titles than big publishers like EA.

[–]selfish_meme 1ポイント2ポイント  (0子コメント)

I buy multiple games to give them to people because I think they will like it and need some encouragement to play it. Note: so far pretty unsucessful.

[–]Khanstant 1ポイント2ポイント  (0子コメント)

There's more to videogames and videogame production than just the consumer relationship, though. The emotional attachment is a cheap marketing trick on some level, but the people who work on games are still part of a collaborative artistic production, even if there is some capitalist pig cracking the whip and filling the troughs at the end of the day.

[–]derprunner [スコア非表示]  (0子コメント)

at full price to "support the devs"

That's just a case of putting your money where your mouth is. People here complain that developers are targeting the masses and making cash grabs instead of being innovative, but its the masses who actually pay full price for games on release.

People vote with their wallets and a $5 steam purchase months after release has shit-all voting power.

[–]Nevek_Green 2ポイント3ポイント  (0子コメント)

They think if they humanize the devs we'll buy the game out of sympathy. This and no footage just sends up a lot of red flags about the games quality.

[–]Auriela 0ポイント1ポイント  (0子コメント)

I love behind the scenes... but after I see the finished product.

[–]Chincoming 0ポイント1ポイント  (0子コメント)

That shit is dope.

[–]Megmca 0ポイント1ポイント  (0子コメント)

They've got yuge stuff.

[–]losturtle 0ポイント1ポイント  (0子コメント)

The vast majority don't think this. We are not a majority. The majority will parrot the things you think are cringy and the job will be done. It happens with almost everything, marketing is designed to be accessible, not interesting. Interesting may be more effective but frankly they aren't going to take that chance when they need to make as much money as they do just to see a small return on profit.

[–]nmeseth 0ポイント1ポイント  (0子コメント)

They're trying to emulate how naturally Bethesda pulls it off, and failing horribly.

Bethesda puts nervous game developers who have passion up on stage. They make a few speaking mistakes but overall they come off as genuine when talking about their games.

[–]JU663RN4UT [スコア非表示]  (0子コメント)

Their goal is to sell the damn game to the un-initiated. We fans will buy that shit up with or without ads.

[–]knellotron 0ポイント1ポイント  (2子コメント)

Actually, there seems to be a growing perception that Bioware isn't what it used to be, or that all their top talent has been trickling away since the EA acquisition, and I think that videos like this a smart way to restore faith in the project.

[–]stationhollow 0ポイント1ポイント  (0子コメント)

This isn't even made by Bioware proper. It is Bioware Montreal, an EA created studio.

[–]gibby256 -1ポイント0ポイント  (0子コメント)

That perception isn't exactly incorrect. It doesn't mean that Bioware is going to be a worse company with those recognizable names leaving, but it absolutely has been happening.