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[meta] Why does pebble keeps using kickstarter? (self.shittykickstarters)

tylercoder が 投稿

So today I found out that pebble is still around and still running ks projects.........why? its already an established brand, if crowdfunding/pre-sale is what they want why not run it in their own site instead? besides given the increasing number of failures at ks is not like being in ks is helping pebble, more like the other way around

And besides is not like ks is, peeble is giving them 10% of the funds in fees.

.............unless its the other way around and ks is paying pebble so they will run another project since pebble is one of the few big success stories from ks that actually did ship, unlike the cooler or arist among many others seen in this sub.

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[–]AcutrackOnDemand 3ポイント4ポイント  (4子コメント)

As a platform for creative projects, Kickstarter is a natural home for Pebble, a small company that put wearable technology on the map with our original project in 2012. Crowdfunding a Pebble project on Kickstarter lets us publicly share our product ideas with the world much earlier than a traditional launch; gives fans an opportunity to have our latest and greatest stuff first; lets us bring ideas to life together with our growing, devoted community; and helps new people who have never heard of Kickstarter discover the potential of other creative projects on the platform.

From their Kickstarter

[–]tylercoder[S] 2ポイント3ポイント  (3子コメント)

Bullshit PR disclaimer- the post

But seriously, this is a discussion for real motivation not the half assed "share social groups fun!" bullshit we're constantly bombarded with

If anything that non-explanation makes the real reason they are using ks seem even more ominous

[–]answer-questions 1ポイント2ポイント  (0子コメント)

They keep using it because it works for them. They get publicity, they get money, they get sales. What more do you want?

[–]TurtleBlond 2ポイント3ポイント  (1子コメント)

But it is the explanation you just need to read it right: Kickstarter is for people who consider themselves to be early adopters - they are daring, they are the first ones to spot new trends, it is exclusive, cutting edge jadajada Fact is that kickstarter has much profited from pebble, because it proved that the next big thing might just be found amongst all their campaings. It makes kickstarter chic and cutting edge. Pebble on the other hand still draws on this reputation: they are not just selling a product, but also the image. By using kickstarter they keep their own legend alive.

[–]tylercoder[S] 0ポイント1ポイント  (0子コメント)

But ks' image is barely as good as when pebble started, ks is slowly but surely becoming a joke, the place where scammers make up bullshit claims to get your money. My point is that it might be the other way around and is ks' who convinced pebble to run the campaign there, probably even offered to forfeit the fees

[–]carlinmack 2ポイント3ポイント  (4子コメント)

I've read that it's a way to get prepared money before the product t is shipped. With normal preorders the money is taken from the customers when it shipped, but with kickstarter don't have to wait

I'll try to find the exact comment for you

[–]tylercoder[S] 0ポイント1ポイント  (3子コメント)

With normal preorders the money is taken from the customers when it shipped, but with kickstarter don't have to wait

Its the other way around, with ks you don't get the money until the campaign ends and if any backers cancelled you only find out when you get the money and is less than you expected. There were projects where backers had cancelled or couldn't be charged when the campaign ended and the actual final funding was less than the goal.

[–]carlinmack 1ポイント2ポイント  (2子コメント)

https://www.reddit.com/r/Android/comments/4ku6zc/pebble_2_pebble_time_2_and_pebble_core_announced/d3huiv2

Crowdfunding is preordering without the legal restrictions. They can use the crowdfunding money to actually manufacturer the devices were traditional preorders in many places (both in the US and outside it) you can't actually charge the persons credit card until the order ships.

/u/Geneolgia

[–]shoez 1ポイント2ポイント  (0子コメント)

I think a big reason is press. It's easy for tech bloggers to look at your kickstarter and then write "Johnny's mega-chairs has already soared to $60 billion dollars worth of funding from 82 million backers, in only the first 4.2 seconds of the campaign, surpassing their goal of a mere $19.42 within nanoseconds."

[–]dehydratedH2O 0ポイント1ポイント  (0子コメント)

Simply put, they need free money to survive. Pebble is in trouble. They need cash, they need it fast, and they need it without any real legal obligation to repay because they're already extremely overvalued from their previous funding rounds. Traditional investments and preorders won't get them cash with no real obligation like a KS will. Now, given the success of the Kickstarter so far, I'm pretty sure they'll be able to make at least as good as they have before (i.e. delayed and ready to go on firesale as soon as it hits retail), but the important point of the KS to them is that if they fail, they still get free money.