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Manchester United have 'highest brand value in Premier League'

Last Updated: 20/05/16 1:13pm

Manchester United have the highest brand index value in the Premier League, according to brand analytics group Brandtix
Manchester United have the highest brand index value in the Premier League, according to brand analytics group Brandtix

Despite failing to qualify for the Champions League, Manchester United have the highest brand index value in the Premier League, according to brand analytics group Brandtix.

Louis van Gaal's side may have been knocked out of the Champions League at the group stage before finishing fifth in the Premier League, but their index score of 706 still ranks them above the likes of Chelsea (686) and Arsenal (669).

The Brandtix index takes into account Opta-powered on-pitch statistics, social media reach through Twitter, Facebook and Instagram, and social sentiment, including positive interaction and quality and quantity of discussion.

United finished fifth in the Premier League under Louis van Gaal
United finished fifth in the Premier League under Louis van Gaal

Manchester United's total social following of 87.6million fans still represents a massive 28 per cent of the entire league's support.

In fact, if you take Liverpool, Arsenal and Chelsea out of the equation, United's support on social media eclipses the combined backing of the other sixteen Premier League clubs.

How Brandtix create the index

  • On-pitch football club and player statistics from Opta
  • Social media reach through Twitter, Facebook and Instagram
  • Fan sentiment, drawn from Lexalytics, a social sentiment analysis tool.
  • Monitoring the official social media accounts, fan channels and any interaction with fans, and analysing quality and quantity of discussion

Crucially, the club's highly-engaged fan base is also maintaining its support despite missing out on next season's Champions League, with positive sentiment staying at an impressive 65 per cent.

Unfortunately for Van Gaal, however, that backing doesn't necessarily extend to the manager, with "LVGOUT" a resonant call across fan chatter.

Top 10 Premier League Teams in 2015/16

Position Team Brandtix index score
1 Man Utd 706
2 Chelsea 686
3 Arsenal 669
4 Liverpool 631
5 Man City 616
6 Tottenham 554
7 Leicester 542
8 West Ham 538
9 Swansea 531
10 Aston Villa 528
Real Madrid and Barcelona top the brand value index
Real Madrid and Barcelona top the brand value index

When taking all European teams into account, United sit third behind Real Madrid (754 index score) and Barcelona (706), whose combined support constitutes 39 per cent of the entire following of the continent's top twenty clubs.

Brandtix's index is in line with Deloitte's football rich list for 2014/15 revenue, published in January, which has Real Madrid top (£439m revenue), Barcelona second (£427m) and Manchester United third (£395.2m).

Premier League clubs Chelsea and Arsenal sit fourth and fifth respectively in Brandtix's index, ahead of Bayern Munich (668), Paris Saint-Germain (632) and Liverpool (631). In total, 11 Premier League teams make up the top 20 in Europe.

Leicester City's success won them 4.2m fans on social media in just three months
Leicester City's success won them 4.2m fans on social media in just three months

Leicester City's memorable Premier League title win has won them 4.2million fans on social media in the past three months, and they sit seventh in the Premier League index and 15th in Europe.

That represents an increase in support of 65 per cent, and over the entire 2015/16 season, only Barcelona and Real Madrid attracted a greater number of new fans.

Notably, the club are also expanding their supporter base geographically, with new fans emerging from the USA, India, Brazil and Spain.

Top European Teams in 2015/16

Position Team Brandtix index score
1 Real Madrid 754
2 Barcelona 752
3 Man Utd 706
4 Chelsea 686
5 Arsenal 669
6 Bayern Munich 668
7 PSG 632
8 Liverpool 631
9 Juventus 627
10 Man City 616

Brandtix reviews the performances of professional athletes and teams both on and off the pitch in order to discover their true brand values.

As well as official player and team accounts, the Brandtix platform also monitors relevant fan channels, the official pages of associated brands and any interaction between players/teams and their fans.

Also See:

  • A reason for Utd to keep LVG
  • Mahrez wins Power Rankings
  • The rise of Rashford
  • Klopp has work to do

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