Marketing/Publisher choices are often at complete odds with Dev wishes.

What is it you think that Marketing does? Do you think they're intentionally fucking with Developers for fun? Have you ever watched how a marketing department folds artists, writers, level designers and others into everything from press, to convention planning, to AMAs, to making merchandise?

Or did you think developers just took time out of their days to plan and execute that without oversight?

Marketing spent a ton of money that open beta. Collating and parsing reams of tweets, reddit posts, 4chan diatribes, etc. Organizing and then evaluating press events, press coverage, and lets plays on an international scale.

Betas, like any other public events, require a lot of handholding and babysitting that has to get timed with normal press coverage.

You cannot -- cannot -- run a beta without those things anymore more than you could run it without network techs watching your servers.

They should have been having Reviewers playing/talking about the SP weeks ago.

That very likely would have meant cutting back on press in other ways or reducing the exposure of the beta.

So decide if you'd rather have a beta to play yourself, or if you'd rather read about someone else playing both the single and multiplayer without you.