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How We are Changing the Culture and Destroying SJWs

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For almost a decade people have called me insane. I have always had a plan. Now I’ll share it with you.

First you must understand your own mind.

Social status rules our lives.

We humans are insecure about our social status, and we find ways to signal to other humans that we are high status.

A logo is a symbol of social status. You want people to see that you can afford a $5,000 bag or $10,000 watch. The NY Times is also a logo. You want people to know you’re smart by writing for them.

To beat a person, you lower his or her social status. Logic is pointless.

To destroy an institution, you lower its social status.

My attack on the system has been on two fronts.

While my work with you is freeing you from status slavery. Do you ever see me wearing name-brand clothing?

I have also showed you how to eliminate shame.

Freeing yourself from status slavery is the highest levels of consciousness, but not everyone wants or is ready for mind freedom.

I have also attacked and discredited social status systems.

The left has had the cultural high ground for decades, because they created prestige brands like the NY Times. Writing for the NY Times is a huge deal, as a writer could status signal his prestige to the world vis-a-vis the Times.

I have been working to destroy and discredit the mainstream media, as this is an attack on its prestige and thus social status. I mock them as clowns and frauds and hoax artists. This destroys the brand’s value.

The mainstream right was desperate to gain the approval of the left. I have been working to destroy the mainstream right, as they have been status slaves to the left.

The left also had celebrity outreach, which gave liberalism the cool or “it” factor.

Why did I cuck Seth Rogen? Because directly attacking his masculinity in front of the world lowered his brand value. Since I cucked Seth Rogen, he has stopped posting any political Tweets. His social status was lowered to that of a nothing.

Create new prestige brands on the right.

Danger & Play and Gorilla Mindset are now worldwide brands. I built these brands up through my confrontational writing style.

While attacking every other news network, I have also been promoting Breitbart actively.

Create new mainstream heroes on the right.

Why have I been a huge supporter of Milo Yiannopoulos? Because he’s the new fresh face of the right.

Why did I back Trump? Because he is making his own waves by attacking SJW outrage culture. Trump is also the first candidate to directly call out feminism’s lies.

You won’t change culture without creating your own institutions and your own celebrities.

I thus run my career largely as a celebrity would. Even though I’m an author, my Instagram is largely a “behind-the-scenes” look at my life and is usually entirely unrelated to my core work.

This is the first effective attack that the left has faced in several decades.

Yes, it was by design.

Yes, I have much more planned.

Yes, we will win.

P.S. If you think I sound crazy, check out Gorilla Mindset.

  • he has stopped posting any political Tweets.

    maybe he realized how stupid he sounded….being cucked may have forced him to reevaluate parts of his life

    • Dranka Dranka

      I’m kinda curious as to if that’s actually true but lord knows there is nothing more tedious than digging through old tweets so I’ll just take Cernovich’s word for it. Regardless that was hilarious when his (Seth’s) wife said she wanted to fuck him (Mike).

    • GetItGoing

      Being beta and being cucked means having a mindset that leans not towards introspection but towards anger, etc.

      So I would be surprised if he did.

  • Niel Pres

    Great again. Thanks Mike!

  • Martin Batoy

    As a schoolteacher, I want to take this fight to the halls of academia. I want to weed out these “progressive” intellectuals, these cultural leeches, and burn their careers to the fucking ground. I want to reclaim my PRIDE AT BEING A TEACHER.

    And if I have to do that on the ashes of fuckwads like DiGRA, then so be it.

  • Another fantastic article Mike!

  • Taking back the country. What a great time to be alive.

  • Good Looking Loser

    What a year this has been so far

  • anon1

    meh i’m a bit one and done with Breitbart after the whole minishapiro armgrab-gate silliness.

    They still have Milo and Allum, but i no longer value the site as i did in the past. There was no unreserved apology to its readers for those fuckups.

    Meanwhile D&P has been doing brilliantly and expanding into areas i’m sure you may not even have thought about way back when this was a rough sex blog haha!

    Its doing fantastically and going in line with your vision.

    Really impressed with your work Mike, and also liking the meet and greets too. hopefully more of those!

    • Basil Fotherington-Thomas

      Since the apology would have zero chance of being accepted, and would in fact, have been used as an admission of guilt – not apologizing was the only rational course of action.

      • anon1

        the only people one should be apologising to unreservedly is your customers if you want loyalty, and if you’ve fucked up big time.

        if you fuck over your core group what’s to say you won’t fuck over someone else, anyone else for any reason.

        this is not the same as SJW apologies.

    • St Martyr

      No fan of Breibart but they are really stuck on a funny place. They try to be for the people but Mercer seems to have a huge stake in their business,as well as other blog sites,so they still have to toe a line to please #NeverTrumpers. Re that issue, it was clear Shapiro was trying to f*ck them over because they were too pro Trump & he used Michelle to make it into an issue between the staff,which was low,as many wanted to stick up for their colleague.

      The editor Pollack knew it was fake but had to manage the minefield with his staff so they would not lose respect from him.

      What Shapiro did was LOW but funnily enough, he was prolly doing it to please Mercer!?!

      Yeah,f*cking cray.

      • anon1

        i’m of the mind that fuck ’em. they didn’t come clean to their own customer base/readers it shows low behaviour. i dont give a shit what the rest of the world thinks of them, but they should care what their readers think

  • Sam-David Chukwujioke

    I don’t really have a comment to make. I just want to know how I can purchase your books since I’m in Nigeria and Amazon’s Kindle version is not available to us down here..

    • St Martyr

      U may have to buy it physically. Your best bet is to contact him direct on twitter, as don’t think he reads the comments on here anymore.

  • ray

    The modern Left is largely a creature of the female collective, or imperative. There have been no challenges to it politically in a century. There was sporadic artistic (cultural) resistance after the Fifties — certain music (Like a Rolling Stone) and film, especially Westerns, which conserved lost masculinity.
    Agree Trumper represents an unprecedented challenge to the American empire, which is a corrupt and decadent market-matriarchy. Trump only emerged because desperation is real in America and the alliance between women collectively and elite cucks will finish this place off.
    Politics as tool is approaching end-point, as the basic dualities, male/female, are now expressing as presidential candidates. In ‘Of the People’ systems, there’s nowhere beyond that stage.

    • MajorStyles

      It’s true. Americans have gotten to a point where there is nothing left to lose. The men have been driven out of the modern workforce, or exposed to anti-male rhetoric inside of it. Toss in a media designed to fuck with you on a daily basis and there is nothing left to do but fight back.

      • Gord

        Ahh did mommy beat you with an ugly stick while she potty trained you? No wonder the blatant misogyny……..for shame Majormoron.

        • Basil Fotherington-Thomas

          SJWs always project which means you were sexually abused by your mother as a child. I would say I’m sorry but I don’t care about SJWs. You either find your way back to becoming a useful member of society or continue to be excluded from polite company. I’m hoping you go with the latter.

          • Gord

            Wow! How Freudian of you.

        • St Martyr

          He escaped the ‘reservation’! How dare he not take your BS like a REAL man!! YUCK!

        • James

          Why would you think that anyone on the Danger & Play website would be bothered by being accused of misogyny, blatant or otherwise? You have obviously not been paying attention! Don’t you know what ZFG means? It means “Zero Fucks Given.” That’s what it means.

          • Gord

            Really! Wow!

          • James

            What makes a troll a troll is not the disagreeance, but rather the stupidity and mindlessness of the disagreeance. You’re funny because you obviously put zero thought into your comments. I only respond to you for the sake of others who may read my replies and be amused and find entertainment and enjoyment. I also enjoy being able to bring up things like Zero Fucks Given. I’m having fun, are you?

          • Gord

            Probably

  • Very brilliant Mike. I am looking forward to the coming Generations. What we all have going here is very powerful and will win.

    Regards,
    Dylan Madden

  • NikFromNYC

    Appreciate behind all the cultural battles meant to grind down resistance in a way that worked before online organizing of normal people lies a concerted program to undermine both art and science to allow destruction of aesthetics and reason. This now culminates in artificial energy rationing meant to topple Western civilization into chaos. There was little hope except hated resistance, no real exposure of Enron level fraud as a possibility, until Milo and Mike jumped on the #Gamergate bandwagon to eventually fuel the Trump train.

  • djw

    but your book was clickbait. you arent a celibrity. neither is milo. youre both just sad old men stuck in a spoilt mid life crisis where your financial circumstances have been so fortunate youve lost track of the real world and replaced it with policing what dumb freshman post about on the internet.

  • Lord Nifty

    We need to win. I’m in Australia, and it’s so angering and depressing watching this country become a bastion of self-destructive regressive left lunacy. The Australian of the Year and other awards and praise are being given to people who think Aussies are nothing more than racist wife-beaters. Islam is excused and protected. Feminist lies are accepted as fact. Men are becoming nothing more than self-hating cucks. Christianity is maligned for things other beliefs (usually Islam, again, of course) get a free pass on.

    And everyone is unhappy. Left, right, middle, doesn’t matter. No one thinks things are good or getting better. The amount of people who think we need a plague or societal collapse to reset everything is phenomenal, but we keep doing the same things which don’t fix or create our problems.

    The regressive left and their SJW stormtroopers need to be stopped once and for all.

    • Basil Fotherington-Thomas

      And yet you had that fellow Abbot not that long ago, and refugees are being sent to Nauru rather than allowed in.

      • Lord Nifty

        Yep, and they stabbed him in the back in favour of a leftie to lead the conservative party.

        • Basil Fotherington-Thomas

          Perhaps you need a spring cleaning of the conservative party just like the US Republican party and the UKIP party in the UK?

  • I’ve been promoting this kind of activism to Muslims for a while now.

    Most Muslim organisations in the West have thrown their lot in with progressives.

    Their support comes with strings attached.

    Their tolerance isn’t anything of the sort, as the article “A Confession of Liberal Intolerance” showed.

    Uncle Toms in the Muslim community will attempt to equivocate, but progressive values are the polar opposite of Islam.

    I only speak for myself; I’ll take the open enemies on the Right over the snakes on the Left any day.

    The Right is a lot more fun anyhow. At least they have a sense of humor.

    As copywriters we know you don’t write for 100% of an audience. You write for the 35% or so you have a chance at converting.

    • Basil Fotherington-Thomas

      With only 7% of muslims being observant, and almost everything that’s fun being blasphemy to a good muslim, I don’t think your “religion” can long survive contact with the west. Even the fertility rate is crashing in traditional muslim societies.
      .
      Maybe you should become a jihadi now while there’s still a reason to blow something up?

      • “I don’t think your “religion” can long survive contact with the west.”

        1437 years and counting.

        • Basil Fotherington-Thomas

          But islam survived (so far) by insisting that the bulk of the population remain firmly in the 14th century. With modern communications that’s no longer possible and the results have been apocalyptic for traditionalists. How many muslim women in the West abstain from driving for example, or avoid viewing representations of human beings (TV)?
          .
          Need I point out that Christianity is more than 2016 years old and Judaism is more than 5,000 years old and neither one has felt that it was necessary to bury it’s head in the sand?

        • St Martyr

          You’ve survived that long but NOT in the West. Also you are everywhere from ME to Africa to Asia for hundreds of years. You living side by side with the West is barely more then 50 years old if that! (I’m not talking trade etc of anything like that which also saw many Africans work/land in Europe.)

          Anyway,as someone who’s lived in a pretty Muslim country in Africa AND as an Black Brit, it is interesting to see you guys how tow to the Whitey! I’m no fan of religion at all and especially not Islam but ya’ll were always honest-insular,racist,kept to your rules-as I remember as a kid, so there wasn’t much strife. Christians were the ones who were more fake but now, you guys are the biggest fakers!

          Especially in England LMAO!

        • Spychiatrist

          Islam has no business in any western country. Period.

      • Spychiatrist

        It’s not a religion, it’s a radical political movement pretending to be a religion just long enough to convert or kill its enemies off.

    • Spychiatrist

      The right is the enemy of Islam and Islam is the enemy of the right.

      There is no equivocation at all sir. If you want to proselytize, you would do better at converting yourself from a religion, that in its own book demands conversion at the point of death. You do read the Koran, no?

      • My interest in the alt-right is due to common goals on social (SJWs, political correctness, free speech) and foreign policy (globalism.)

        I don’t really care that the Right has a problem with Islam and I prefer its public, open objection to Islam and Muslims rather than the private type exhibited by the Left.

  • GTR003121

    Glorious, keep up the excellent work!

  • TsukishimaGuriko

    ‘How We are Changing the Culture and Destroying SJWs’ and thank God for that! I’m tired of the degeneracy the ‘cultured Left’ offers. Sick of it, really. The big pond of the ocean may divide us, Mike, but I’m doing the best I can on my side using the techniques I’ve learned from you.

    For years I’ve been afraid of conflict, now I embrace it. For years I’ve been afraid of being an outcast, now I love it. For years I’ve been afraid of losing people I’ve known for decades, now I’ve come to accept it.

    For years, I’ve simply been afraid. Not anymore.

    Thanks Mike.

  • Brexit 23 ✘ ᵀʳᵘᵐᵖ ²⁰¹⁶

    I remember back in 2005-8 ish trying to make comments on news sites that might be fiscally conservative or mildly middle of the road about levels of immigration or health care cost and you’d just get just dog piled and called all the usual names. I just gave up commenting for years as it just seemed pointless. So, from a slightly older persons point of view, it’s great to see you youngsters winning back the internet the way you have with facts, the truth and good old fashion common sense and humour.

    • Anonymous

      When you disrupt the narrative, people get angry. This is why I love this site and Mike’s work. People are just fed up with PC culture.

      I remember one of my old jobs where I had three black teenagers walk into the store sagging their jeans at 6PM. My boss (Black and ex-military) and I were cautious, while the female employees were just continuing on with their business. Nothing happened but I wonder what could have happened if it was just two women attending the store at night.

      When I “dared” to comment about this particular situation on Facebook, I had a shrill “dat’s racist” commentator berating me. Rather than delete the idiot’s comment, I deleted mine.

      Well thanks to Mike and my observations with Trump I now know better. Remember people, it’s easy to be a Monday morning quarterback.

  • Will.Kane

    Mike- You are the right guy at the right time. Thanks for the inspiration.

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