It's an ability word, like landfall, not a keyword. If it were a keyword, the standard template would be to line-break it from the rest of the card text. Having the word in italics at the beginning of the ability followed by an em dash is exactly the template for an ability word. By rule 207.2c

An ability word appears in italics at the beginning of some abilities. Ability words are similar to keywords in that they tie together cards that have similar functionality, but they have no special rules meaning and no individual entries in the Comprehensive Rules.

Regardless, "give me the rules" is a self-defeating argument. You also have an opinion about what the card does without rules to reference. The only indication we have in either direction is the text on the card. For that argument, you're misunderstanding the way that card names are used (as everyone else has told you). For referencing any cards with a certain name, the phrases "a card named...", "a creature named...", etc. are used.