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2 GB/S WiFi 802.11AC, BLE, Zigbee, Zwave, Insteon, RFID/NFC, Home Media Server, Your Own Cloud and Domain. We call it a Rablet.
2 GB/S WiFi 802.11AC, BLE, Zigbee, Zwave, Insteon, RFID/NFC, Home Media Server, Your Own Cloud and Domain. We call it a Rablet.
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830 backers pledged $142,112 to help bring this project to life.

Soap 1/28/15 Press Release

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On the surface, the story behind the much-buzzed-about home networking start-up company Soap, Inc. seems like the story of a lot of tech start-ups. Someone discovered a new way for technology to solve a problem and, more specifically, recognized the potential of helping millions of frustrated home owners simplify home networking.

But below the surface, the story of Soap, Inc., a company now poised to revolutionize the way consumers interact with home networking, is as much about the someone behind it as it is about the start-up itself.

So how does an idea go from a pipe dream to collaborative relationships with the leading hardware manufacturers?

Turns out, sometimes the journey truly is more interesting than the destination.

Soap CTO Alex Jones’ journey to start-up success began in childhood. Always a tinkerer, Jones displayed an uncanny prowess at a young age for taking things apart, figuring out how they work, and putting them back together again, and found a true passion for computer science that continued to develop in to high school.

“My family nicknamed me Magneto,” Jones said with a smile. “I used to spend any extra time I had in high school in the computer lab trying to learn as much as I could.”

As a young adult, Jones started suffering severe migraines and was eventually prescribed Vicodin.

In the years since Jones suffered his first migraine, the medical community has reconsidered how they treat patients with narcotics. But by the time he was taken off the Vicodin, it was too late. Jones was addicted.

“This is when all hell broke loose, but I didn’t know it. I didn’t even know I was addicted,” Jones said. “The spiral began when I realized I liked this drug and it did something for me it doesn’t do for everyone. I now know this is a disease. At that time I had no idea of the danger of what I was doing so I kept going back for more.”

During this same time Jones worked with his father in a tech business. On Jones’ 21st birthday, his father was suddenly diagnosed with leukemia. Within a week, his father was put into a medically induced coma due to complications from the chemo treatment. Two weeks later he passed away from those complications.

Jones and his brother found themselves in charge of a company they joined because of a man who was now gone. His brother was left with liabilities that forced him to file for bankruptcy later that year.

“At that point the drugs were my emotional support system and crutch,” Jones said. “I realize now that I was mad at God and the world. For the next five years, my life continued to get worse. I was in a dark place and made many of the mistakes that most addicts do while stuck in the disease of addiction including arrests and legal problems.”

Sick with addiction, Jones made a decision in 2012 that he has regretted since: he bought a plane ticket and left the country. But, before long, he found himself on a return flight back stateside… with nothing but 8 hours of self-reflection and the Atlantic Ocean between him and the justice he had evaded.

“The desire to get better and to be where I am today was always inside but I couldn’t get to it because I didn’t know how,” Jones continues. “I have learned the importance of hope. If you lose hope you give up on your life and you become ready to die. I was at this point. Then out of some miracle, I found myself placed in a court program designed to help people turn it around.”

He entered this HEALS Program in 2013, which was specifically developed to rehabilitate addicts through intensive behavioral counseling.

“It’s a program that just gets your life back together. And I needed it. I totally needed it,” Jones said. “I volunteered. I went to counseling. I got the tools I needed to really stay sober.”

And in his sobriety, Jones noticed the trouble his parents were having managing all the tech devices in their home. Soon, Jones started to develop the ideas that would lead to Soap, Inc.: a way to monitor and control all the devices in their home, including parental content controls and device timers, home automation devices, with one intuitive and easy-to-use interface.

But Jones soon found that although his idea had legs, he could (and should) not outrun the consequences of past mistakes. On the heels of a successful initial crowd funding campaign for Soap, Inc. on Kickstarter featuring a hardware component of the technology, Jones filed bankruptcy to begin the process of moving on from rehab costs and medical bills, a step that allowed him to focus more attention and resources on developing Soap. 

After recognizing a shift in the marketplace, Soap has evolved from concentrating on hardware to developing software that is universal across many routers and home automation platforms, enabling the company to potentially serve a larger market.

And like the company he founded, Jones has evolved. He has evolved from an addict at rock bottom to an advocate for the HEALS program, even sponsoring a bed in a sober house with a monthly donation.

“I realized that in order for me to stay healthy from the disease of addiction I have to give back,” Jones said. “So I look for opportunities to be service to anyone I can. I go help the homeless with money and care packages. I give rides to people that need to get to appointments in our court program. I volunteer wherever I can. The amazing thing about service is that I get more out of it then the people I try help. The service has made me so grateful for life and where I am now.”

“I’m grateful for all those bad experiences because it makes me who I am today,” Jones said. “And who I am today tries to do as much good as I can.”

Jones has found a way to weave that sense of gratitude in to every aspect of Soap, Inc.’s company culture.

“It’s a great product that will give many people the ability to download an app and simply manage the complexities and potential dangers that come with more people using more technology at home,” Jones said.

Although the path to innovation isn’t always pretty, it typically isn’t as lined with adversity as the path that has led to the truly revolutionary technology behind Soap, Inc. But who doesn’t love a good comeback story?

Soap plans to launch in March on the Apple App Store and Google Play, thus giving consumers a new home networking solutions app. For more information on Soap, go to www.soapapp.us.

Kean likes this update.

Comments

    1. Ian Jones on April 4

      Please arrange a refund for me.

    2. Missing avatar

      Kyle on January 6

      I would like a refund immediately. Thank You.

    3. Nicholas Ryan Rutzen on November 18

      I want a refund or a quality router with your promised functions and features, I don't care if you buy it white label and install dd-wrt on it, I just want something that meets the needs I have that this device purported to fill, that or my money back. I will be contacting a lawyer unless I get a response from Soap, Inc on how they intend to make their backers whole. I'll give you to the end of this year (2015).

    4. Eric Cronin on November 16

      I formally request a refund

    5. Chris Pratt on November 6

      When I back a project on a crowd funding site I understand that I am investing in the future of a company, and not all companies succeed. That's part of the deal, I get in on the ground floor and get a good deal and the company gets the funding they need to get going. But that's not what happened here. The company didn't fail, the CTO decided to "take the money and run", and then to taunt us all by waving what he has done with all our money, which has absolutely nothing to do with what he promised to do with those funds. This is fraud plain and simple. This is not a failed company or product, this is a failed human being.

    6. Missing avatar

      Spuds on October 30, 2015

      Any updates? Can we request a refund if this is dead?

    7. Missing avatar

      Kyle on August 18, 2015

      Are you going to deliver any product to give to us backers at all? If not I would like to request a refund. Thank you for your time.

    8. Coral Tara Courtney on August 14, 2015

      I formally request a full refund.

    9. Zen Sze Lim Chan on August 4, 2015

      I formally request a full refund

    10. William Leacock on July 8, 2015

      I formally request a full refund

    11. Missing avatar

      RaymondDay on June 11, 2015

      I guess no one will get there $ back. I still waiting. It will be good if they get this out.

    12. Fili on June 10, 2015

      I want my money back.

      That´s all.

    13. Missing avatar

      RaymondDay on April 10, 2015

      What is up with Soap is it out yet? It's been so long. Did any one get it yet? The data went way by when they said it be out and I have not seen any thing with a update date.

    14. Missing avatar

      Cody on April 9, 2015

      To all the backers out there, make sure you log on to the App Store and give your honest opinion about Soap �

    15. Missing avatar

      Cody on April 9, 2015

      there is a reason this site is called kickstarter and not "pay for my rehab and buy me a bmw" If you only hadn't completely fried your brain with drug use, you would have been able to comprehend the fact that if you delivered what you promised, even without any profit, you would then be able to sell your company for millions. You deserve to go to jail for stupidity, unfortunately that is not a crime, however the FRAUD you committed is.

    16. Missing avatar

      Cody on April 9, 2015

      Ummm how exactly does paying your rehab costs with other people's money, making donations with other people's money, and giving people a ride in a car your bought with other people's money make you a good person?
      Your not Robin Hood, you stole from average, honest, trusting people...this makes you a bad person and I hope you go to jail

    17. Fredrik Olsen on April 5, 2015

      I AM REQUESTING A FULL REFUND!

    18. Missing avatar

      Edna T on March 16, 2015

      an update is needed!

    19. Team Lupo. on March 11, 2015

      Can we get a real update on what the hell happened with Soap?

    20. reainhard on March 6, 2015

      yes a refund is needed

    21. Kristjan Põldre on February 13, 2015

      I request full refund also!

    22. Missing avatar

      Brandon Hulette on February 6, 2015

      I reported this project already, kickstarter doesn't care.

      It's evidently just a haven for thieves.

    23. Missing avatar

      redsea on February 5, 2015

      I reported also. I tried contacting first, but no response.

    24. Missing avatar

      Edna T on February 3, 2015

      Just reported the project to kickstarter.

    25. Missing avatar

      Marco Toaiari on February 3, 2015

      I live in the EU and I want a refund! What a scam, is there a way tu sue the company AND Kickstarter? Kickstarter doesn't have an insurance for this kind of froads?

    26. Simon Rosted on February 1, 2015

      @Alexander Marten
      In case i won't receive a response or refund within two weeks, count me in!
      We both fall under EU legislation.

    27. David Hesprich on February 1, 2015

      This update fails to address promised clarifications and information, most notably, that of getting a REFUND. The content is barely even rational. I've repeatedly asked for a refund, and haven't received a response.

    28. Enrico C on February 1, 2015

      Wow. Kickstarter still letting this kind of scam roaming free in the land of crowd funding. I found this unbelievable.

    29. Missing avatar

      Jürgen Fey on February 1, 2015

      It is clear that there will be no hardware. "Filed for bankruptcy" etc... Soap as software product. Sure. It was a scam. I want my money back. I do not want to waste anymore more time in this soap opera. Anyone who wants to initiate legal action? (I am from Germany .. a bit harder from here) I will support any legal action.

    30. Missing avatar

      Brandon Hulette on February 1, 2015

      Who in the hell is this meant for?! What relevance does this have to the campaign we've funded? How is this even remotely an update of any kind?

      You're either still high, or just complete imbeciles.

    31. Missing avatar

      John Schuman on January 31, 2015

      I AM REQUESTING A FULL REFUND!

    32. Missing avatar

      addam andrews on January 31, 2015

      I would like a refund.

    33. Claus Lehmann Munch on January 31, 2015

      I would also like a refund, as this is in no way or shape the product I backed.

    34. Matthew Muir on January 31, 2015

      "And in his sobriety, Jones noticed the trouble his parents were having managing all the tech devices in their home."

      Surely that should read "And in his sobriety, Jones noticed the trouble his parents, one of whom had passed away years earlier and had seemingly come back from the dead, were having managing all the tech devices in their home."

      In Australia you wouldn't be allowed to bunkrupt then immediately put yourself in charge of another company. Surely that had broken some law?

      I've stopped funding KS campaigns following this & Super Toy. Let's NOT buy the app, and review it poorly.

    35. Scott Anguish on January 31, 2015

      Perhaps a civil suit or two are in order?

      We don't care about the journey to a startup, we want the product we were promised. There is no revolution from Soap, only quackery.

      I still want the promised refund.

    36. Minsc&Boo on January 31, 2015

      Your good at marketing, I get that. But its past time for selling. Its time for honesty.

      Your future business depends on it.

    37. Missing avatar

      vincent bartlett on January 31, 2015

      Kickstarter, it time to give the fine man some help. I still would like a refund.

    38. wurzel21 on January 31, 2015

      And the relevance of this is??? - again refund

    39. Bryan Pizzuti on January 31, 2015

      Well, wasn't that a sugary sweet appeal for pity. Yet, incredibly, I still want a refund. In fact, I want one even moreso than before. Can't possibly imagine why.

    40. Aamer Akhter on January 31, 2015

      It's unclear what the process is for getting a refund. Previous postings have promised a refund to those that have asked....

    41. James Trammell on January 31, 2015

      Boo hoo you were an addict, now you're a con artist. You file for bankruptcy to get out of rehab debt, yet buy a shiny new red BMW? I like how that was left out of your sob story.

      Refund, now please.

    42. Alexander Marten on January 31, 2015

      I couldn't care less. I want my money back.

    43. Missing avatar

      Darren Wiebe on January 31, 2015

      I just have one question. Why bother with the update? You know, and we all know that we're not getting anything. Eventually there might be some little app but I wouldn't bet on it.

      Good for you, you help the homeless but you scam your backers out of hundreds of thousands of dollars. This is NOT a success story. The project has gone from failure to failure.

    44. Ian Jones on January 31, 2015

      Alex Jones - King of theBait and Switch.

      Can I have my money back please?