Who needs bravado when you’ve got vulnerability?Being a 'real man' is being true to yourself @Axe #FindYourMagic #sppic.twitter.com/9JSHXpi6Ed
@MattMcGorry kinda weird to do a sponsored tweet about toxic masculinity for a brand like @AXE no? I mean...their ads are pretty gross
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@chescaleigh@MattMcGorry@AXE I believe he's referencing this new campaign that directly addresses that:https://youtu.be/WzTSE6kcLwY
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@nick_vale_ yea I saw that. I still think they're not taking responsibility for their brand's past though -
@chescaleigh I agree w/the sentiment but don't really understand how a brand would benefit from a formal apology for what it would look like - その他の返信を表示
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@nick_vale_ exactly. you're looking for benefit. I don't trust it bc they only stand to gain from a new direction instead of acknowledging -
@nick_vale_ doing the right thing isn't about "gaining" it's about doing the right thing. hence why I'm not impressed w the current campaign -
@chescaleigh uh-oh—after this string of tweets suddenly AXE thinks it's okay to promote in my timeline -
@nick_vale_ haaaa! damnit Internet!
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@chescaleigh@MattMcGorry@AXE They're changing branding. Here's their latest.https://youtu.be/WzTSE6kcLwY
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it's cool that
@AXE is changing their branding but I'd be more impressed if they acknowledged the sexism in their past@demisaysstuff - その他の返信を表示
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maybe I'm a cynic but it feels like brands these days are quick to hop on the socially conscious train without any real reflection
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@chescaleigh recently saw an Axe ad featuring a man in heels.. Perhaps they are finally realizing just how toxic their previous branding was -
@cultofthecat it looks like they're changing but I don't see the reflection on how their brand contributed to it... -
@chescaleigh I definitely agree with what you said about brands jumping on this bandwagon without proper reflection. Makes me wonder how -
@chescaleigh sincere these campaigns actually are, or if the brand is using it as no more than a marketing ploy -
agreed. but I think sometimes something positive can come out of socially aware campaigns even if the motives are sketchy
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@chescaleigh true! It would be great if this got people critically thinking about the old vs new ads. Thanks for taking the time to chat! -
@cultofthecat I went to school for design & have worked in marketing so I think about this stuff too much lol thx! -
@chescaleigh I'm studying marketing & women's and gender media studies, I understand! always analyzing and pondering that sort of thing
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@chescaleigh omg I just screamed out loud because of this accuracy
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