It is more easily scripted and there are a couple of poorly documented scripting languages that work with it so in theory, you can make decentralized code that runs in the cloud where anyone can validate the code. Problem is you cannot easily change the code so if you put something out in the cloud with a bug, it will execute anyway. It is also a bit special because of the massive pre-mine and the people behind the whole thing are rather open with that the inflation rate is flexible and controllable by them. So they have a nifty tool to control the price of ether which is handy since they also just happen to be the biggest bagholders.

So it's a technically interesting thing that is useless in the real world and they are not even trying to hide that it's a massive pump and dump ponzi but people buy into it anyway.

So it's basically Bitcoin 2.0. Same basic scam but with more useless bells and whistles and it will probably play out quicker.