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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How to teach science | Main | Hiding »

Getting ahead vs. doing well

Two guys are running away from an angry grizzly when one stops to take off his hiking boots and switches to running shoes. "What are you doing," the other guy yells, "those aren't going to allow you to outrun the bear..." The other guy smiles and points out that he doesn't have to outrun the bear, just his friend.

I was at a fancy event the other day, and it was held in three different rooms. All of these fancy folks were there, in fancy outfits, etc. More than once, I heard people ask, "is this room the best room?" It wasn't enough that the event was fancy. It mattered that the room assigned was the fanciest one.

Class rank. The most expensive car. A 'better' neighborhood. A faster marathon. More online followers. A bigger pool...

One unspoken objection to raising the minimum wage is that people, other people, those people, will get paid a little more. Which might make getting ahead a little harder. When we raise the bottom, this thinking goes, it gets harder to move to the top.

After a company in Seattle famously raised its lowest wage tier to $70,000, two people (who got paid more than most of the other workers) quit, because they felt it wasn't fair that people who weren't as productive as they were were going to get a raise.

They quit a good job, a job they liked, because other people got a raise.

This is our culture of 'getting ahead' talking.

This is the thinking that, "First class isn't better because of the seats, it's better because it's not coach." (Several airlines have tried to launch all-first-class seating, and all of them have stumbled.)

There are two challenges here. The first is that in a connection economy, the idea that others need to be in coach for you to be in first doesn't scale very well. When we share an idea or an experience, we both have it, it doesn't diminish the value, it increases it.

And the second, in the words of moms everywhere: Life is more fun when you don't compare. It's possible to create dignity and be successful at the same time. (In fact, that might be the only way to be truly successful.)

« How to teach science | Main | Hiding »