TARGET = "_self"

"_self" puts the new document in the same window and frame as the current document. "_self" works the same as if you had not used TARGET at all.

this code produces this 
go to <A HREF="selftarget.html" TARGET="_self">next</A> page
The link on this page

Parent: 
Attribute for <A ...>TARGET = "_blank" | "_parent" | "_self" | "_top" | window name