There is no such thing as "shallow". It is a shaming technique used by women (and an increasing number of beta males) to get the male population to accept the lack of accountability of how women should ideally treat their bodies. Essentially they want their cake and want to eat it too.

The extremely hypocritical thing is they want men's standards to change while keeping their standards the same. Most women are taught they deserve their very own prince charming and he should love them no matter what.