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[–]c0mbeferre 28ポイント29ポイント  (39子コメント)

Because fall is awesome!

It's good for beauty subs especially because you can demonstrate style pretty easily (layering is possible but you won't be covering stuff with heavy coats or winter boots), you don't have to worry about sweating makeup off or flaking it all off, it's associated with currently-trendy colors like deep plums and reds and golds, it's generally not super humid so your hair does what you want it to do, you can accessorize without wanting to suffocate but you can wear silk without freezing to death, etc

Also the aesthetic: red-gold leaves, not-quite barren trees, rich warm colors, hot drinks when you've just come inside from a brisk walk and you're chilly but not freezing to death etc.

Also in the Northeast US it's one of the few times in the year where it's not unbearable to be outside for extended periods of time.