Saudi Super Cup
Loftus Road hosts Saudi football season opener.
Sela Sport, Saudi Arabia’s leading sports consultancy, event management and sponsorship agency, commissioned the Works to brand the 2015 Saudi Super Cup. The game is the equivalent of the Community Shield and kicks off the Saudi football season, and was played in the UK for the first time.
Al-Hilal beat Al-Nassr 1-0 to lift the trophy at QPR’s stadium, Loftus Road in London.
The Works designed the logo and associated branding for the game, delivering graphics for pre-match marketing activities, game day stadium dressing and artwork for the associated social media activation.