Some of these guys are pure geniuses. Here's yet another something that's getting a lot of money before even showing a product.

How do they do it? Clearly, they're not using the Mrs. B method of the Warren Buffett school. I no longer admit it's my alma mater.

This is surely the way to go. What are some of the tenets? I've noticed some useful ones are:

• Tell outright lies
• Completely make up outcomes
• Use pretty marketing
• Produce a barely functioning product
• The more inexplicable the product the better. If someone can understand it, go to great lengths to make it more complex by any means necessary

Is this correct? What have I missed?