Well.... You'll find people in Japan who seriously dislike bread and actively avoid it, mostly among older people but plenty of younger people as well.

But most Japanese like bread just fine and have taken it in interesting directions that people in Europe and the Americas haven't really thought of. Perhaps because it's relatively new to them so they see it as a good food to explore with, while in the West bread is established and not seen as exotic enough to bother with experimentation?

There was a bakery just across the street from the university I attended in Machida, and it did a crapton of business. Every convenience store had a bread section melon bread, curry bread, milk bread, yakisoba bread, etc.

The pre-sliced tasteless white bread you encounter so much of in the USA was a lot less common. And I can't say I blame them for not adopting that, as it really isn't that great.