sup /gg/,

I think i might be on to something. Take a look at this hilarious video that pokes fun at the different ways that advertisers try to hook consumers.

I have a hypothesis on why the media is so utterly detached from the values of the vidya community, and that video touches on it. From this hypothesis, i think that BOTH sides of the feminazi/shitlord debate are the victims of a media culture that cares about nothing except its cash flow and doesnt give a fuck about the collateral damage or who they hurt to get it. The current way it operates is to bombard women with a constant environment of negativity which makes them feel like shit but generates a ton of clicks. Men are then left to defend themselves and their interests against the latest artificially generated outrage. The media intentionally and systematically sows hatred and distrust and in the end makes everyone's life worse. Ok, thats the summary, so heres the argument.

• Media companies exist to make money, not to objectively inform the public.

• Media companies think that 75% of consumer spending is controlled by women

• Media companies therefore cater their content towards women

• Women have on average different personality traits than men, specifically, a psychologically defined trait called neuroticism

• Media Companies exploit women's higher neuroticism to generate clicks for their site. They create a never ending tide of negative content designed to inflame jealously, anger, insecurity and fear in women.

• Motivated by negative emotions, women and media start attacking some manufactured enemy, in this case vidya and men.

• Vidya and men are forced to defend themselves from the unjustified media shitstorm.

• EVERYONE is pissed off, less happy, and lives a worse life while the only winner is the shit stirring yellow media as they rake in money.

The first part of my hypothesis is that the mission of a news organization is to be profitable, is pretty uncontroversial. They are uninterested in disseminating truth, and they dont care about morality or ethics as long as they can sell adspace. There is plenty of historical precedent for this, most famously the yellow journalism preceding the spanish american war which would end up killing tens of thousands of men.

The adspace they are trying to sell to advertisers is considered more valuable when targeting the most prolific consumers in america, women. Many marketers believe that women control about 75% of consumer spending. Many companies exist soely to cater to this demographic and Many influential books have been written about the subject such as "Why She Buys".

With all this money at stake, you can be sure that companies spare no effort to study the peculiarities of female psychology. One of the major differences between men and women's personalities is a trait called neuroticism. From wikipedia:

Neuroticism is a fundamental personality trait in the study of psychology characterized by anxiety, fear, moodiness, worry, envy, frustration, jealousy, and loneliness.[1] Individuals who score high on neuroticism are more likely than the average to experience such feelings as anxiety, anger, envy, guilt, and depressed mood.[2] They respond more poorly to stressors, are more likely to interpret ordinary situations as threatening, and minor frustrations as hopelessly difficult. They are often self-conscious and shy, and they may have trouble controlling urges and delaying gratification. Neuroticism is a prospective risk factor for most "common mental disorders",[3] such as depression, phobia, panic disorder, other anxiety disorders, and substance use disorder—symptoms that traditionally have been called neuroses.[3][4][5][6][7]

on average, women score moderately higher than men on neuroticism. This study examined sex differences in the 'Big Five' personality traits across 55 nations. It found that across the 55 nations studied, the most pronounced difference was in neuroticism.[33] This study found that in 49 of the 55 nations studied, women scored higher in neuroticism than men. In no country did men report significantly higher neuroticism than women. In Botswana and Indonesia, men scored slightly higher than women. Sex differences in neuroticism within nations ranged from very small to large—large in 17 and moderate in 29. Differences were small to negligible (less than |0.2| standard deviations) in Bangladesh, Tanzania, Ethiopia, Greece, Japan, Botswana and Indonesia. Large differences (about 0.8 standard deviations) were recorded in Israel and Morocco. African and Asian/South Asian world regions tended to have smaller sex differences in personality overall than did western world regions (Europe, and North and South America). Women tended to record similar levels of neuroticism across the regions covered in the study.

So women feel these negative emotions more often and more intensely than men, and thus they are a much more significant motivator for women's behavior.

I believe that this trait is being exploited by yellow clickbait journalists to drive female consumerism. Companies WANT to make women feel fear, jealousy, anxiety, anger, and guilt. They want traffic for their sites, newspaper, and tv shows. They tell women they are under attack to make them afraid. They tell women about those high earning male STEM workers to make them jealous. They tell women about how much better OTHER women's bodies are to make them insecure. They tell women how sexist men are to make them angry. A perfect example of this type of strategy came from the company that threatened to release Emma Watson's nudes in the days after the fappening. They clearly demonstrated how easy it was to send the entire media infrastructure into a shitstorm by preying on the negative emotions of women.

THATS HOW YOU MAKE A GRAVY TRAIN

In truth, both sides of the SJW/shitlord debate are the victims here. Women get to live in a media environment that is constantly trying to make them feel like shit, and men have to deal with the things they love being under constant assault from the PC police. I think that the SJWs of tumblr and the shitlords of reddit need to stop fighting and unite against the REAL enemy: low down, yellow, unethical, clickbait journalists who will shit on everything to make a dollar.