He's probably referring the the Big Lie method of repeating a lie until it becomes accepted as truth. Things like, "GamerGate is a right-wing hate group of misogynistic white males who don't like women, minorities or gays making or playing games, so they harass, bully, dox and make death threats against women blah-blah-woof-woof...," appearing EVERYWHERE from Kotaku and Polygon to the NY Times and Newsweek.

You can't read an article tangentially connected to gaming on The Verge without the Big Lie about GG being jammed in, always without citing links. (i.e. They merely assert that GG is hate but never have a link to an illustrative example. You know, like factual claims do.) Hell, even Jezebel's unhinged screed written by some hack named Erin under the nom de plume "A Hysterical Male" called "Mad Max: Fury Road Is So Feminist It Made My Scrotum Commit Suicide" closed with a non sequitir line about how it's about "post-apocalyptic games journalism" (may be paraphrasing; can't look up site ATM) which means absolutely nothing outside of GG.

Even when spewing misandrist garbage the Big Lie of smearing GamerGate is a priority to the lying SJWs in the media.