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Directions
Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!
We recommend you apply these colours to hair that has been pre-lightened to pale blonde to achieve the brightest and most vibrant results. Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. LaRiche Directions is not tested on animals.
- Semi permanent, rich conditioning colour
- Ideal for bleached hair; apply directly without developer
- Colours last 4-12+ weeks depending on shade
- Not tested on animals
- Each tub contains 88ml
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Directions Alpine Green
Want a really unusual green? Why not try this deep forest green to give you rich shiny green hair with a bright green highlight in ...
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Directions Apple Green
This is a beautiful rich green hair dye that gives fantastic shine to bleached hair.
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Directions Apricot
Apricot is a beautiful shade of pastel orange-yellow hair colour. Applied to bleached hair, it’s a lovely soft shade that walks the line between natural ...
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Directions Atlantic Blue
This is a brilliant blue hair dye that gives a glossy sheen to pre-lightened hair. For best results use on pale blond hair.
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Directions Bright Daffodil
For a truly unnatural yellow hair colour give this a try! Use on hair that has been pre-lightened to pale blond for the brightest effects.
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Directions Carnation Pink
A beautiful and unique bright pink hair dye from the super popular LaRiche Directions range. For best results apply this stunning shade to bleached blonde ...
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Directions Cerise
If you want a really great shade of pink that’s just a little darker but just as vibrant as other pink hair dyes on the ...
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Directions Colour Kit (Atlantic Blue)
Atlantic Blue is the perfect go-to blue for anyone looking for a shade that’s neither violet or green-toned, and with this Colour Kit you can ...
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Directions Coral Red
Somewhere between red and orange, Coral Red is a vibrant, soft reddish hair colour. Apply this dye to bleached hair for best results.
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Directions Dark Tulip
This is a deep pinkish-red hair colour from LaRiche Directions. Leaves your hair looking shiny and vibrant! Dark Tulip pre-lightened hair but can tint darker ...
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Directions Ebony
Need to cover up your unnatural hair colour for a couple of weeks? This dye is ideal for covering most shades with a semi-permanent black. ...
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Directions Fire
For a really bright red hair colour that won’t fade to pink try Directions Fire! This dazzling orange-red is sure to get you noticed.
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Directions Flamingo Pink
Flamingo Pink is a superb shade of vibrant pink hair dye! It’s our most popular pink shade from the Directions range and gives extremely bright ...
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Directions Lagoon Blue
This is a beautiful bright blue hair colour which is sure to get some attention! To get the most from Lagoon Blue, apply it to ...
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Directions Lavender
Are you looking for the perfect shade of pastel purple hair colour?
Lavender is a beautiful pale purple for very light blonde hair. It’s ...
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Directions Lilac
Lilac is a cool pastel purple hair colour for very light hair, from the LaRiche Directions range of hair dyes.
We recommend you apply ...
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Directions Mandarin
A bright unnatural orange hair colour, fantastic on pre-lightened hair. By LaRiche Directions
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Directions Midnight Blue
Midnight Blue is a really rich looking deep blue hair dye. In ambient light it’s a gorgeous dark blue but in bright light this colour ...
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Directions Neon Blue
If you want a colour that’s so vibrant it practically glows then this dye could be what you’re looking for! It starts out a deep ...
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Directions Pastel Pink
Pastel Pink is somewhere between bright and pastel hair colour. It’s a gorgeous soft, warm-toned pink. Pastel Pink is a true baby pink colour!
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Directions Pillarbox Red
This is bright… REALLY bright! This true red hair colour works well on hair that has been pre-lightened to blonde, or use it on ...
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Directions Plum
One of our most popular Directions hair colours, Plum is a wonderful deep purple shade! Since it’s so highly pigmented, this dye sticks around for ...
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Directions Poppy Red
Poppy Red is a brilliant, rich red dye that will colour your hair super bright red and leave it looking amazingly glossy.
For best ...
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Directions Rose Red
Rose Red is a stunning cerise-red hair colour – very unique! On bleached hair, Rose Red is a vibrant deep pink shade.
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Directions Rubine
A dark red hair colour with strong pink tones that won’t fade out orange. Rubine is ideal on bleached hair or as a refresher for ...
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Directions Silver
If you want to get your very pale blond hair to a nice silvery platinum shade try this toner from Directions! It removes remaining yellow ...
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Directions Spring Green
This is an amazing bright neon green hair colour from LaRiche Directions. It even glows under UV!
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Directions Tangerine
This is an unnatural shade of orange dye ideal for bleached hair. Tangerine is a refreshingly bright colour.
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Directions Tulip
Somewhere between red and magenta, Tulip is a beautiful ruby colour with bright jewel-like reflexes. A truly stunning and unusual hair colour.
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Directions Turquoise
One of the most perfect shades of Turquoise available, this dye is rich and highly pigmented without looking dark. Apply Turquoise to pale blonde hair ...
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Directions Vermilion Red
Vermillion is a gorgeous deep red colour that will add shine to bleached hair.
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Directions Violet
A stunning shade of purple. It gives your hair a bright violet colour with a glint of blue. Violet is really vibrant shade!
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Directions White Toner
This toner is ideal for colouring your hair white by eliminating yellow tones left over from bleaching. Use this dye on hair that has been ...
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Fluorescent Glow
Have your sunglasses at the ready for this extremely bright neon yellow hair dye! Fluorescent Glow is a very unnatural, very vibrant yellow hair colour ...
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Turquoise & Plum Directions Bundle
A beautiful combination of bright turquoise with deep purple. Why not try turquoise with thick slices of plum for a flash of colour or do ...