I would often google words in text that I saw, or reverse google image search their front page posts. Whenever it would lead to the correct source, you'd go there and tons of downvotes if on reddit, or if a blogpost or social media profile, TONS of vile comments, all happening within minutes of the post being made. Very disheartening. I wasn't the only person 'following' their posts, obviously many of their own users were too. OR they were talking on IRC or snoonet, which would be even worse on their behalf.