The male is designed so that an erection distorts his mind so that he reconfigures himself to believe he is in Love. He doesn't even need a full erection, it can just be arousal and the man will reconfigure himself.

Women know this.

This is why women generally find men really foolish because they barely have to wink at a guy and the man's arousal will get them reconfiguring themselves to make her the center of their attention.

Between men and women there is One Penis, One Love.

A woman likes having a Penis with a Love attached to it. From her perspective they are handy things to own. When they see other women owning one of these handy utilities they are envious and want what other women have.

So the foolish Beta simply gives his Love to women. The women knows there's a Penis attached to it, but since it's not desired by other women much she doesn't value it highly. It doesn't get used because the woman naturally wants the better Penis that other women have. It's like shopping, they want the best.

So let's say a Red Pill guy suddenly learns empathy for women.

All of a sudden this Red Pill guy understands the disgust the woman feels for foolish men. We can't blame her since it makes perfect sense.

So the Red Pill guy thinks ruthlessly and unromantically "like women do" and decides to Not Love unless the women puts a little energy into earning that Penis.

"No Charm, No Love" ...the Red Pill man says.

So the woman is interested. "What must I do to get this Penis and win this Love?" because in the woman's world it's all about competition for these things.

The Red Pill man basically spells it out for her:

"Okay, here's the deal. I'm no fool, I know my Penis, I master my Love, I'm not doing anything that works against my own self interest. This Penis is mine to either own by myself or to sell off a portion and the Love that is attached with it."

The woman is interested... "Okay... we're in the "Shark Tank" what are your terms?"

Red Pill guy:

"I'm Captain at 60% share and you are Firstmate at 40% share."

The woman says:

"Deal." (and then immediatly tries to increase her share in secret)

The Red Pill man then spends the rest of the relationship either giving his Penis and Love or withdrawing it depending on the 60% to 40% rule. The man either rewards or punishes depending on her behavior.

...it's a battle that never ends, but Amused Mastery at least makes it funny !!!