Top Selling in Social Aspects

James Redford

2

Free

ABSTRACT: Analysis is given of the Omega Point cosmology, an extensively peer-reviewed proof (i.e., mathematical theorem) published in leading physics journals by professor of physics and mathematics Frank J. Tipler, which demonstrates that in order for the known laws of physics to be mutually consistent, the universe must diverge to infinite computational power as it collapses into a final cosmological singularity, termed the Omega Point. The theorem is an intrinsic component of the Feynman–DeWitt–Weinberg quantum gravity/Standard Model Theory of Everything (TOE) describing and unifying all the forces in physics, of which itself is also required by the known physical laws. With infinite computational resources, the dead can be resurrected—never to die again—via perfect computer emulation of the multiverse from its start at the Big Bang. Miracles are also physically allowed via electroweak quantum tunneling controlled by the Omega Point cosmological singularity. The Omega Point is a different aspect of the Big Bang cosmological singularity—the first cause—and the Omega Point has all the haecceities claimed for God in the traditional religions.

From this analysis, conclusions are drawn regarding the social, ethical, economic and political implications of the Omega Point cosmology.

Erik Brynjolfsson

2

$22.73 $13.64

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

Ray Kurzweil

2

$17.99 $13.26

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

Blake J. Harris

2

$14.99

Laszlo Bock

2

$16.99

NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLER

From the visionary head of Google's innovative People Operations--a groundbreaking inquiry into the philosophy of work and a blueprint for attracting the most spectacular talent to your business and ensuring the best and brightest succeed.
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto with the potential to change how we work and live.

Drawing on the latest research in behavioral economics and with a profound grasp of human psychology, Bock also provides teaching examples from a range of industries--including companies that are household names but hideous places to work, and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into delightfully counterintuitive principles that are easy to put into action, whether you're a team of one or a team of thousands.

Cleaving the knot of conventional management, some lessons from WORK RULES! include:
Take away managers' power over employees Learn from your best employees--and your worst Only hire people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: use data to predict and shape the futureDefault to open: be transparent, and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

Marc Goodman

2

$12.99

NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER

One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you—and how this makes everyone more vulnerable than ever imagined. 


Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning. To date, no computer has been created that could not be hacked—a sobering fact given our radical dependence on these machines for everything from our nation’s power grid to air traffic control to financial services. 
     Yet, as ubiquitous as technology seems today, just over the horizon is a tidal wave of scientific progress that will leave our heads spinning. If today’s Internet is the size of a golf ball, tomorrow’s will be the size of the sun. Welcome to the Internet of Things, a living, breathing, global information grid where every physical object will be online. But with greater connections come greater risks. Implantable medical devices such as pacemakers can be hacked to deliver a lethal jolt of electricity and a car’s brakes can be disabled at high speed from miles away. Meanwhile, 3-D printers can produce AK-47s, bioterrorists can download the recipe for Spanish flu, and cartels are using fleets of drones to ferry drugs across borders.
     With explosive insights based upon a career in law enforcement and counterterrorism, Marc Goodman takes readers on a vivid journey through the darkest recesses of the Internet. Reading like science fiction, but based in science fact, Future Crimes explores how bad actors are primed to hijack the technologies of tomorrow, including robotics, synthetic biology, nanotechnology, virtual reality, and artificial intelligence. These fields hold the power to create a world of unprecedented abundance and prosperity. But the technological bedrock upon which we are building our common future is deeply unstable and, like a house of cards, can come crashing down at any moment.
     Future Crimes provides a mind-blowing glimpse into the dark side of technological innovation and the unintended consequences of our connected world. Goodman offers a way out with clear steps we must take to survive the progress unfolding before us. Provocative, thrilling, and ultimately empowering, Future Crimes will serve as an urgent call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for the betterment of humanity—before it’s too late.


From the Hardcover edition.

Carrie James

2

Free

Social networking, blogging, vlogging, gaming, instant messaging, downloading music and other content, uploading and sharing their own creative work: these activities made possible by the new digital media are rich with opportunities and risks for young people. This report, part of the GoodPlay Project, undertaken by researchers at Harvard Graduate School of Education's Project Zero, investigates the ethical fault lines of such digital pursuits. The authors argue that five key issues are at stake in the new media: identity, privacy, ownership and authorship, credibility, and participation. Drawing on evidence from informant interviews, emerging scholarship on new media, and theoretical insights from psychology, sociology, political science, and cultural studies, the report explores the ways in which youth may be redefining these concepts as they engage with new digital media. The authors propose a model of "good play" that involves the unique affordances of the new digital media; related technical and new media literacies; cognitive and moral development and values; online and offline peer culture; and ethical supports, including the absence or presence of adult mentors and relevant educational curricula. This proposed model for ethical play sets the stage for the next part of the GoodPlay project, an empirical study that will invite young people to share their stories of engagement with the new digital media.The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Evgeny Morozov

2

$28.99 $15.65

In the very near future, “smart” technologies and “big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design.

Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley’s digital straitjacket.

Douglas Rushkoff

2

$9.99 $8.39

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.

Davidson

2

Free

In this report, Cathy Davidson and David Theo Goldberg focus on the potential for shared and interactive learning made possible by the Internet. They argue that the single most important characteristic of the Internet is its capacity for world-wide community and the limitless exchange of ideas. The Internet brings about a way of learning that is not new or revolutionary but is now the norm for today's graduating high school and college classes. It is for this reason that Davidson and Goldberg call on us to examine potential new models of digital learning and rethink our virtually enabled and enhanced learning institutions.This report is available in a free digital edition on the MIT Press website at http://mitpress.mit.edu/9780262513593.John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Matt Richtel

2

$10.99

Amanda Eliza Bertha

2

$5.40 $4.16

What search engines like is the social media sharing that goes on with your site. If people can share your posts and articles with an easy button that lets your content reach Facebook, Twitter, Google+ or any of the other big name social media sites, the search engines will love you.

Howard Gardner

2

$25.00 $9.00

No one has failed to notice that the current generation of youth is deeply--some would say totally--involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be app-dependent versus app-enabled and how life for this generation differs from life before the digital era. Gardner and Davis are concerned with three vital areas of adolescent life: identity, intimacy, and imagination. Through innovative research, including interviews of young people, focus groups of those who work with them, and a unique comparison of youthful artistic productions before and after the digital revolution, the authors uncover the drawbacks of apps: they may foreclose a sense of identity, encourage superficial relations with others, and stunt creative imagination. On the other hand, the benefits of apps are equally striking: they can promote a strong sense of identity, allow deep relationships, and stimulate creativity. The challenge is to venture beyond the ways that apps are designed to be used, Gardner and Davis conclude, and they suggest how the power of apps can be a springboard to greater creativity and higher aspirations.

Nicholas Carr

2

$16.95 $11.01

Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

Kevin Kelly

2

$14.99 $11.99

A refreshing view of technology as a living force in the world.

This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies. Kevin Kelly looks out through the eyes of this global technological system to discover "what it wants." He uses vivid examples from the past to trace technology's long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. This new theory of technology offers three practical lessons: By listening to what technology wants we can better prepare ourselves and our children for the inevitable technologies to come. By adopting the principles of pro-action and engagement, we can steer technologies into their best roles. And by aligning ourselves with the long-term imperatives of this near-living system, we can capture its full gifts. Written in intelligent and accessible language, this is a fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning.

Ito

2

Free

This report summarizes the results of an ambitious three-year ethnographic study, funded by the John D. and Catherine T. MacArthur Foundation, into how young people are living and learning with new media in varied settings -- at home, in after school programs, and in online spaces. It offers a condensed version of a longer treatment provided in the book Hanging Out, Messing Around, and Geeking Out (MIT Press, 2009). The authors present empirical data on new media in the lives of American youth in order to reflect upon the relationship between new media and learning. In one of the largest qualitative and ethnographic studies of American youth culture, the authors view the relationship of youth and new media not simply in terms of technology trends but situated within the broader structural conditions of childhood and the negotiations with adults that frame the experience of youth in the United States.The book that this report summarizes was written as a collaborative effort by members of the Digital Youth Project, a three-year research effort funded by the John D. and Catherine T. MacArthur Foundation and conducted at the University of California, Berkeley, and the University of Southern California.John D. and Catherine T. MacArthur Reports on Digital Media and Learning

Clay A. Johnson

3

$19.99 $5.00

Discover why eminent scholars are worried about our state of attention and general intelligenceExamine how today’s media—Big Info—give us exactly what we want: content that confirms our beliefsLearn to take steps to develop data literacy, attention fitness, and a healthy sense of humorBecome engaged in the economics of information by learning how to reward good information providersJust like a normal, healthy food diet, The Information Diet is not about consuming less—it’s about finding a healthy balance that works for you

Alan Weisman

2

$9.99

A powerful investigation into the chances for humanity's future from the author of the bestseller The World Without Us.

In his bestselling book The World Without Us, Alan Weisman considered how the Earth could heal and even refill empty niches if relieved of humanity's constant pressures. Behind that groundbreaking thought experiment was his hope that we would be inspired to find a way to add humans back to this vision of a restored, healthy planet-only in harmony, not mortal combat, with the rest of nature.

But with a million more of us every 4 1/2 days on a planet that's not getting any bigger, and with our exhaust overheating the atmosphere and altering the chemistry of the oceans, prospects for a sustainable human future seem ever more in doubt. For this long awaited follow-up book, Weisman traveled to more than 20 countries to ask what experts agreed were probably the most important questions on Earth--and also the hardest: How many humans can the planet hold without capsizing? How robust must the Earth's ecosystem be to assure our continued existence? Can we know which other species are essential to our survival? And, how might we actually arrive at a stable, optimum population, and design an economy to allow genuine prosperity without endless growth?

Weisman visits an extraordinary range of the world's cultures, religions, nationalities, tribes, and political systems to learn what in their beliefs, histories, liturgies, or current circumstances might suggest that sometimes it's in their own best interest to limit their growth. The result is a landmark work of reporting: devastating, urgent, and, ultimately, deeply hopeful.

By vividly detailing the burgeoning effects of our cumulative presence, Countdown reveals what may be the fastest, most acceptable, practical, and affordable way of returning our planet and our presence on it to balance. Weisman again shows that he is one of the most provocative journalists at work today, with a book whose message is so compelling that it will change how we see our lives and our destiny.

Brad Graham

2

$25.00 $13.99

CREATE FIENDISHLY FUN SPY TOOLS AND COUNTERMEASURES Contains step-by-step instructions and helpful illustrations Provides tips for customizing the projects Covers the underlying principles behind the projects Removes the frustration factor--all required parts are listed Spy camera Infrared light converter Night vision viewer Phone number decoder Phone spammer jammer Telephone voice changer GPS tracking device Laser spy device Remote control hijacker Camera flash taser Portable alarm system Camera trigger hack Repeating camera timer Sound- and motion-activated cameras Camera zoom extender

Jheni Osman

2

$17.58 $9.99

Lee Rainie

2

$17.99

Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of "networked individualism" liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the "triple revolution" that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.

Howard Rheingold

2

$17.99 $9.99

Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully. Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.

Jose van Dijck

2

$16.99 $9.99

Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.

David Weinberger

2

$9.99

Lori Andrews

2

$10.99

Social networks, the defining cultural movement of our time, offer many freedoms. But as we work and shop and date over the Web, we are opening ourselves up to intrusive privacy violations by employers, the police, and aggressive data collection companies that sell our information to any and all takers.

Through groundbreaking research, Andrews reveals how routinely colleges reject applicants due to personal information searches, robbers use vacation postings to target homes for break-ins, and lawyers scour our social media for information to use against us in court. And the legal system isn't protecting us—in the thousands of privacy violations brought to trial, judges often rule against the victims. Providing expert advice and leading the charge to secure our rights, Andrews proposes a Social Network Constitution to protect us all. Now is the time to join her and take action—the very future of privacy is at stake.

Log on to www.loriandrews.com to sign the Constitution for Web Privacy.

Jim Dwyer

2

$14.99 $11.99

The David-versus-Goliath effort to build a revolutionary social network that would give us back control of our personal data
 
In June of 2010, four nerdy NYU undergrads moved to Silicon Valley to save the world from Facebook. Their idea was simple—to build a social network that would allow users to control the information they shared about themselves instead of surrendering it to big business. Their project was called Diaspora, and just weeks after launching it on Kickstarter, the idealistic twenty-year-olds had raised $200,000 from donors around the world. Profiled in the New York Times, wooed by venture capitalists, and cheered on by the elite of the digital community, they were poised to revolutionize the Internet and remap the lines of power in our digital society—until things fell apart, with tragic results.

The story of Diaspora reaches far beyond Silicon Valley to today’s urgent debates over the future of the Internet. In this heartbreaking yet hopeful account, drawn from extensive interviews with the Diaspora Four and other key figures, Pulitzer Prize–winning journalist Jim Dwyer tells a riveting tale of four ambitious and naive young men who dared to challenge the status quo. 

Harvard Business Review

2

$24.95 $14.72

Diane Anthony

2

$0.99

Sherry Turkle

2

$16.99 $9.99

For Sherry Turkle, "We think with the objects we love; we love the objects we think with." In Evocative Objects, Turkle collects writings by scientists, humanists, artists, and designers that trace the power of everyday things. These essays reveal objects as emotional and intellectual companions that anchor memory, sustain relationships, and provoke new ideas.These days, scholars show new interest in the importance of the concrete. This volume's special contribution is its focus on everyday riches: the simplest of objects--an apple, a datebook, a laptop computer--are shown to bring philosophy down to earth. The poet contends, "No ideas but in things." The notion of evocative objects goes further: objects carry both ideas and passions. In our relations to things, thought and feeling are inseparable.Whether it's a student's beloved 1964 Ford Falcon (left behind for a station wagon and motherhood), or a cello that inspires a meditation on fatherhood, the intimate objects in this collection are used to reflect on larger themes--the role of objects in design and play, discipline and desire, history and exchange, mourning and memory, transition and passage, meditation and new vision.In the interest of enriching these connections, Turkle pairs each autobiographical essay with a text from philosophy, history, literature, or theory, creating juxtapositions at once playful and profound. So we have Howard Gardner's keyboards and Lev Vygotsky's hobbyhorses; William Mitchell's Melbourne train and Roland Barthes' pleasures of text; Joseph Cevetello's glucometer and Donna Haraway's cyborgs. Each essay is framed by images that are themselves evocative. Essays by Turkle begin and end the collection, inviting us to look more closely at the everyday objects of our lives, the familiar objects that drive our routines, hold our affections, and open out our world in unexpected ways.

Patrick Tucker

2

$11.99 $9.99

“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive

Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.

Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it.

Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.

Donald A. Norman

2

$26.99 $14.57

If only today's technology were simpler! It's the universal lament, but it's wrong. We don't want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more complex than we thought. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. But even such simple things as salt and pepper shakers, doors, and light switches become complicated when we have to deal with many of them, each somewhat different. Managing complexity, says Norman, is a partnership. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.

Janell Hofmann

2

$17.99 $9.99

Peter-Paul Verbeek

3

$14.95 $8.99

Stephen Baker

2

$14.95 $9.99

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

Martin Ford

2

$28.99 $18.26

What are the jobs of the future? How many will there be? And who will have them? We might imagine—and hope—that today’s industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.

In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren’t going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

K. Eric Drexler

2

$28.99 $15.65

K. Eric Drexler is the founding father of nanotechnology—the science of engineering on a molecular level. In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment.

Already, scientists have constructed prototypes for circuit boards built of millions of precisely arranged atoms. The advent of this kind of atomic precision promises to change the way we make things—cleanly, inexpensively, and on a global scale. It allows us to imagine a world where solar arrays cost no more than cardboard and aluminum foil, and laptops cost about the same.

A provocative tour of cutting edge science and its implications by the field’s founder and master, Radical Abundance offers a mind-expanding vision of a world hurtling toward an unexpected future.

Samuel C. Florman

2

$9.99

Wendell Wallach

2

$11.99 $9.59

Computers are already approving financial transactions, controlling electrical supplies, and driving trains. Soon, service robots will be taking care of the elderly in their homes, and military robots will have their own targeting and firing protocols. Colin Allen and Wendell Wallach argue that as robots take on more and more responsibility, they must be programmed with moral decision-making abilities, for our own safety. Taking a fast paced tour through the latest thinking about philosophical ethics and artificial intelligence, the authors argue that even if full moral agency for machines is a long way off, it is already necessary to start building a kind of functional morality, in which artificial moral agents have some basic ethical sensitivity. But the standard ethical theories don't seem adequate, and more socially engaged and engaging robots will be needed. As the authors show, the quest to build machines that are capable of telling right from wrong has begun. Moral Machines is the first book to examine the challenge of building artificial moral agents, probing deeply into the nature of human decision making and ethics.

Samuel Greengard

2

$15.99 $11.01

We turn on the lights in our house from a desk in an office miles away. Our refrigerator alerts us to buy milk on the way home. A package of cookies on the supermarket shelf suggests that we buy it, based on past purchases. The cookies themselves are on the shelf because of a "smart" supply chain. When we get home, the thermostat has already adjusted the temperature so that it's toasty or bracing, whichever we prefer. This is the Internet of Things -- a networked world of connected devices, objects, and people. In this book, Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work.Greengard explains that the Internet of Things (IoT) is still in its early stages. Smart phones, cloud computing, RFID (radio-frequency identification) technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology. Greengard traces the origins of the IoT from the early days of personal computers and the Internet and examines how it creates the conceptual and practical framework for a connected world. He explores the industrial Internet and machine-to-machine communication, the basis for smart manufacturing and end-to-end supply chain visibility; the growing array of smart consumer devices and services -- from Fitbit fitness wristbands to mobile apps for banking; the practical and technical challenges of building the IoT; and the risks of a connected world, including a widening digital divide and threats to privacy and security. Finally, he considers the long-term impact of the IoT on society, narrating an eye-opening "Day in the Life" of IoT connections circa 2025.

Simon Head

2

$26.99 $14.57

We live in the age of Computer Business Systems (CBSs)—the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems have come to trump human expertise, dictating the goals and strategies of a wide array of businesses, and de-skilling the jobs of middle class workers in the process. CBSs are especially dysfunctional, Head argues, when they apply their disembodied expertise to transactions between humans, as in health care, education, customer relations, and human resources management. And yet there are industries with more human approaches, as Head illustrates with specific examples, whose lead we must follow and extend to the mainstream American economy.

Mindless illustrates the shortcomings of CBS, providing an in-depth and disturbing look at how human dignity is slipping as we become cogs on a white collar assembly line.

Randi Zuckerberg

2

$14.99

Nicco Mele

2

$9.99

Neil Gershenfeld

2

$18.00 $9.99

Howard Sounes, the bestselling author of Down the Highway: The Life of Bob Dylan and Charles Bukowski: Locked in the Arms of a Crazy Life, turns his considerable reporting and storytelling skills to one of the most famous, talented-and wealthiest-men alive: Paul McCartney. Fab is the first exhaustive biography of the legendary musician; it tells Sir Paul's whole life story, from childhood to present day, from working-class Liverpool beginnings to the cultural phenomenon that was The Beatles to his many solo incarnations. Fab is the definitive portrait of McCartney, a man of contradictions and a consummate musician far more ruthless, ambitious, and moody than his relaxed public image implies. Based on original research and more than two hundred new interviews, Fab also reveals for the first time the full story of his two marriages, romances, family feuds, phenomenal wealth, and complex relationships with his fellow ex-Beatles.

Thomas P. Hughes

3

$17.00 $2.07

To most people, technology has been reduced to computers, consumer goods, and military weapons; we speak of "technological progress" in terms of RAM and CD-ROMs and the flatness of our television screens. In Human-Built World, thankfully, Thomas Hughes restores to technology the conceptual richness and depth it deserves by chronicling the ideas about technology expressed by influential Western thinkers who not only understood its multifaceted character but who also explored its creative potential.

Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life.

Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.

Alan Lastufka

3

$23.99 $6.00

Derek Hansen

3

$46.95 $28.08

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Richard Heinberg

2

$17.95 $9.99

David Brin

2

$18.00 $9.99

In New York and Baltimore, police cameras scan public areas twenty-four hours a day. Huge commercial databases track you finances and sell that information to anyone willing to pay. Host sites on the World Wide Web record every page you view, and “smart” toll roads know where you drive. Every day, new technology nibbles at our privacy.Does that make you nervous? David Brin is worried, but not just about privacy. He fears that society will overreact to these technologies by restricting the flow of information, frantically enforcing a reign of secrecy. Such measures, he warns, won’t really preserve our privacy. Governments, the wealthy, criminals, and the techno-elite will still find ways to watch us. But we’ll have fewer ways to watch them. We’ll lose the key to a free society: accountability.The Transparent Society is a call for “reciprocal transparency.” If police cameras watch us, shouldn’t we be able to watch police stations? If credit bureaus sell our data, shouldn't we know who buys it? Rather than cling to an illusion of anonymity-a historical anomaly, given our origins in close-knit villages-we should focus on guarding the most important forms of privacy and preserving mutual accountability. The biggest threat to our freedom, Brin warns, is that surveillance technology will be used by too few people, now by too many.A society of glass houses may seem too fragile. Fearing technology-aided crime, governments seek to restrict online anonymity; fearing technology-aided tyranny, citizens call for encrypting all data. Brins shows how, contrary to both approaches, windows offer us much better protection than walls; after all, the strongest deterrent against snooping has always been the fear of being spotted. Furthermore, Brin argues, Western culture now encourages eccentricity-we’re programmed to rebel! That gives our society a natural protection against error and wrong-doing, like a body’s immune system. But “social T-cells” need openness to spot trouble and get the word out. The Transparent Society is full of such provocative and far-reaching analysis.The inescapable rush of technology is forcing us to make new choices about how we want to live. This daring book reminds us that an open society is more robust and flexible than one where secrecy reigns. In an era of gnat-sized cameras, universal databases, and clothes-penetrating radar, it will be more vital than ever for us to be able to watch the watchers. With reciprocal transparency we can detect dangers early and expose wrong-doers. We can gauge the credibility of pundits and politicians. We can share technological advances and news. But all of these benefits depend on the free, two-way flow of information.

Lynn Schofield Clark

2

$19.99 $9.99

Ninety-five percent of American kids have Internet access by age 11; the average number of texts a teenager sends each month is well over 3,000. More families report that technology makes life with children more challenging, not less, as parents today struggle with questions previous generations never faced: Is my thirteen-year-old responsible enough for a Facebook page? What will happen if I give my nine year-old a cell phone? In The Parent App, Lynn Schofield Clark provides what families have been sorely lacking: smart, sensitive, and effective strategies for coping with the dilemmas of digital and mobile media in modern life. Clark set about interviewing scores of mothers and fathers, identifying not only their various approaches, but how they differ according to family income. Parents in upper-income families encourage their children to use media to enhance their education and self-development and to avoid use that might distract them from goals of high achievement. Lower income families, in contrast, encourage the use of digital and mobile media in ways that are respectful, compliant toward parents, and family-focused. Each approach has its own benefits and drawbacks, and whatever the parenting style or economic bracket, parents experience anxiety about how to manage new technology. With the understanding of a parent of teens and the rigor of a social scientist, Clark tackles a host of issues, such as family communication, online predators, cyber bullying, sexting, gamer drop-outs, helicopter parenting, technological monitoring, the effectiveness of strict controls, and much more. The Parent App is more than an advice manual; as Clark admits, technology changes too rapidly for that. Rather, she puts parenting in context, exploring the meaning of media challenges and the consequences of our responses-for our lives as family members and as members of society.

Braden R. Allenby

2

$24.99 $9.99

In The Techno-Human Condition, Braden Allenby and Daniel Sarewitz explore what it means to be human in an era of incomprehensible technological complexity and change. They argue that if we are to have any prospect of managing that complexity, we will need to escape the shackles of current assumptions about rationality, progress, and certainty, even as we maintain a commitment to fundamental human values.Humans have been co-evolving with their technologies since the dawn of prehistory. What is different now is that we have moved beyond external technological interventions to transform ourselves from the inside out -- even as we also remake the Earth system itself. Coping with this new reality, say Allenby and Sarewitz, means liberating ourselves from such categories as "human," "technological," and "natural" to embrace a new techno-human relationship.

Peter D. Norton

2

$22.99 $13.79

Ursula Franklin

2

$16.95 $9.99

In this expanded edition of her bestselling 1989 CBC Massey Lectures, renowned scientist and humanitarian Ursula M. Franklin examines the impact of technology upon our lives and addresses the extraordinary changes since The Real World of Technology was first published. In four new chapters, Franklin tackles contentious issues, such as the dilution of privacy and intellectual property rights, the impact of the current technology on government and governance, the shift from consumer capitalism to investment capitalism, and the influence of the Internet upon the craft of writing.

James D. Miller

2

$16.95 $9.99

Yochai Benkler

2

$12.99 $10.99

What do Wikipedia, Zip Car’s business model, Barack Obama's presidential campaign, and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses, our government, and our society at large. Because today, when the costs of collaborating are lower than ever before, there are no limits to what we can achieve by working together.

For centuries, we as a society have operated according to a very unflattering view of human nature:  that, humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures – our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest, programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government.
 
In the last decade, however, this fallacy has finally begun to unravel, as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed.  Here, Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience, economics, sociology, evolutionary biology, political science, and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes, design smarter technology, reform our economic systems, maximize volunteer contributions to science, reduce crime, improve the efficacy of civic movements, and more.
 
For example, he describes how:
 


   • By building on countless voluntary contributions, open-source software communities have developed some of the most important infrastructure on which the World Wide Web runs
   • Experiments with pay-as-you-wish pricing in the music industry reveal that fans will voluntarily pay far more for their favorite music than economic models would ever predic
   • Many self-regulating communities, from the lobster fishermen of Maine to farmers in Spain, live within self-regulating system for sharing and allocating communal resources
   • Despite recent setbacks, Toyota’s collaborative shop-floor, supply chain, and management structure contributed to its meteoric rise above its American counterparts for over a quarter century.
   • Police precincts across the nation have managed to reduce crime in tough neighborhoods through collaborative, trust-based, community partnerships.
 
A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life, The Penguin and the Leviathan not only challenges so many of the ways in which we live and work, it forces us to rethink our entire view of human nature.


From the Hardcover edition.

Institute Historian T. F. Peterson

2

$23.99 $14.39

An MIT "hack" is an ingenious, benign, andanonymous prank or practical joke, often requiring engineering or scientificexpertise and often pulled off under cover of darkness -- instances of campus mischief sometimes coinciding withApril Fool's Day, final exams, or commencement. (It should not beconfused with the sometimes nonbenign phenomenon of computer hacking.)Noteworthy MIT hacks over the years include the legendary Harvard--YaleFootball Game Hack (when a weather balloon emblazoned "MIT" poppedout of the ground near the 50-yard line), the campus police car found perchedon the Great Dome, the apparent disappearance of the Institute president'soffice, and a faux cathedral (complete with stained glass windows, organ, andwedding ceremony) in a lobby. Hacks are by their nature ephemeral, althoughthey live on in the memory of both perpetrators and spectators. Nightwork,drawing on the MIT Museum's unique collection of hack-related photographsand other materials, describes and documents the best of MIT's hacks andhacking culture. Thisgenerously illustrated updated edition has added coverage of such recent hacksas the cross-country abduction of rival Caltech's cannon (a prankrequiring months of planning, intricate choreography, and last-minute improvisation),a fire truck on the Dome that marked the fifth anniversary of 9/11, andnumerous pokes at the celebrated Frank Gehry-designed Stata Center, and even aworking solar-powered Red Line subway car on the Great Dome. Hackshave been said to express the essence of MIT, providing, as alumnusAndre DeHon observes, "an opportunity todemonstrate creativity and know-how in mastering the physical world."What better way to mark the 150th anniversary of MIT's founding than tocommemorate its native ingenuity with this new edition of Nightwork?

Richard Pascale

2

$28.00 $15.12

Giles Slade

2

$19.00 $9.99

Donald Mackenzie

2

$25.99 $15.33

In An Engine, Not a Camera, Donald MacKenzie argues that the emergence of modern economic theories of finance affected financial markets in fundamental ways. These new, Nobel Prize-winning theories, based on elegant mathematical models of markets, were not simply external analyses but intrinsic parts of economic processes. Paraphrasing Milton Friedman, MacKenzie says that economic models are an engine of inquiry rather than a camera to reproduce empirical facts. More than that, the emergence of an authoritative theory of financial markets altered those markets fundamentally. For example, in 1970, there was almost no trading in financial derivatives such as "futures." By June of 2004, derivatives contracts totaling $273 trillion were outstanding worldwide. MacKenzie suggests that this growth could never have happened without the development of theories that gave derivatives legitimacy and explained their complexities. MacKenzie examines the role played by finance theory in the two most serious crises to hit the world's financial markets in recent years: the stock market crash of 1987 and the market turmoil that engulfed the hedge fund Long-Term Capital Management in 1998. He also looks at finance theory that is somewhat beyond the mainstream -- chaos theorist Benoit Mandelbrot's model of "wild" randomness. MacKenzie's pioneering work in the social studies of finance will interest anyone who wants to understand how America's financial markets have grown into their current form.

Guobin Yang

2

$23.99 $14.39

Gene Moriarty

3

$14.95 $8.99