Hmm, so are you saying that my point holds true only for basic, mundane TV, but not for Hollywood blockbusters? That might be somewhat true, and action movies still definitely need to grab the male audience, but take Fast and Furious, for instance, and the large female fanbase it has gathered. See: the widespread gnashing of teeth and tearing of hair over Paul Walker's death. Also, part of my point was that our protagonists may still be male, but they're more feminized. That's what the bus scene in Fight Club was about, how our supposedly "hypermasculine" culture is just your average American woman's conception of a perfect man amplified by a magnitude of 1000 through media. It's a female-centric reimagining of masculinity.