Drivemode is featured on TechCrunch

 

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Ideally, no one would use their smartphone while driving. Realistically, people do – often putting themselves, their passengers and others in danger. Drivemode, a new company emerging from stealth today and backed by $2 million in seed funding, has developed an Android app that lets you use your phone without actually looking at it.

The Drivemode app offers access to common phone functions like calls, messages, navigation, apps and music and utilizes a combination of voice narration to let you know where you are on the menu. In addition, it uses bright colors and big animations to let you see your phone screen using only your peripheral vision.

“We’re working with automakers to make sure our interface is good enough to even be embedded in the car,” explains Drivemode co-founder and CEO Yo Koga. He says he can’t yet confirm any deals with automakers on that front, but is in discussions with several.

“There are guidelines from the government to ensure that you don’t have to look at the screen for more than two seconds per glance,” he adds. “But we’re trying to make it zero by radically simplifying the interactions.”

Koga, born and raised in Japan, previously spent time in Boston as a VC after attending Harvard Business School. He also led international partnerships at Zipcar. But it wasn’t until he relocated to work for a startup in California that he really began to get frustrated with the driving experience in general.

Smartphone interfaces have been designed to be used while held in your hands with small buttons you have to locate and touch, Koga says. There wasn’t a good interface for using the phone in the car, he found.

Of course, that’s not entirely true – Google has “Car Home,” for example, which offers big buttons you can tap more easily while at the wheel. And there are a number of similar appsalso on the market. There’s also a subset of apps for drivers focused on auto-responding to texts or reading them aloud, as well as embedded systems for autos like MyFord Touch and Sync. However, I’d have to agree with Koga that none have entirely nailed the interface for this sort of thing, and users may not feel comfortable enough with any of these alternatives to use them blindly.

Drivemode, on the other hand, wants to make its app something you could use without looking at your phone at all, as its video (see below) humorously demonstrates.

Instead of just offering bigger buttons or suggesting that you turn the app on and then only operate it by voice, Drivemode users swipe through the menu while the various choices are announced with voice narration. In addition to the colors and animations, the app also uses smart technology to learn your behaviors in order to make better recommendations. For example, it can learn your routine in order to move frequent destinations (like “home”) up to the top of the list as navigation options, or it can suggest favorite contacts (like your spouse) when you head into the Calls section.

You can even access your phone’s apps through Drivemode, including those for playing music and others, too. And it has supporting features common to apps in this category, like incoming message readout and auto-reply to calls and messages.

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$2 Million In Funding And $10K From Blog Readers

The company, now a team of  six based in both San Jose and Japan, also includes co-founders Hokuto Ueda (who’s currently full-time at Tesla), Jeff Standard as Head of Product, plus mechanical engineer/Android developer Hiro Nakagawa.

Drivemode is backed entirely by Tokyo-based Incubate Fund, which typically invests in local companies, but opted to invest in U.S.-headquartered Drivemode because of its potential to appeal to a global audience.

“Use of smartphones instead of in-vehicle navigation systems is becoming a truly global trend, and Drivemode can see wide adoption across many countries where Android is used,” says Incubate GP Tohru Akaura, in a statement.

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In addition to the funding, Koga was also able to build his team, attract investment and even furnish his office thanks to his status as an influential Japanese blogger. Readers donated over $10,000 after he announced on a post that he was leaving Globespan Capital Partners to do a startup.

Limited Invites Available

Drivemode is launching today for a limited number of beta testers in the U.S. International users can provide an email address to be alerted to future expansions. After downloading the Android application from the company website (not Google Play), you can use the activation code TCMODE to immediately get started.

 

Drivemode Raises $2M to Bring You a Radically Simple Driving Interface for Android

Dec. 11th, 2014, San Jose, CA – Drivemode, a startup building a simple driving interface for your Android phone and with founders whose backgrounds include Zipcar and Tesla Motors, is today announcing their closed beta and a $2M investment from Incubate Fund.

The Drivemode app essentially turns your smartphone into the central computing device in the car.  Your phone interface becomes one giant, simple menu that you can tap anywhere to activate. It integrates everything you want to do in the car – calling, messaging, controlling navigation, app launching, and music – under one menu that you can easily open and close.

The real novelty is the “no look” interface that utilizes voice guidance to tour you around the menu as you navigate it with simple gestures. Additional features, such as automatically reading out messages (controlled by a setting) and launching via Bluetooth connection, help automate time-consuming actions. CEO Yo Koga called it an “automotive grade experience” when commenting how they’re following the same interface guidelines used by automakers, from NHTSA.

Drivemode also focuses on removing mental distractions through use of “Smart Recommendations”. Based on contextual data and past behavior, Drivemode predicts the actions you are most likely going to take and automatically puts them at your fingertips. If you usually call the same 2-3 people every day on your ride home from work, they’ll be at the top of the contacts list. It can also recommend addresses for upcoming calendar appointments or help you navigate to an address your buddy just texted you.  The more you use it, the better the recommendations.

Koga explains, “I just wanted to do basic things like skip a song or hear a message from my wife, but there was no simple way to do it. My car didn’t support the apps I wanted and it took too long when looking away to hit the tiny buttons on my phone.”

The shift towards cellphones in the car is nothing new. A recent study by Mckinsey titled “Mobility of the Future” found that 35% of Smartphone owners use them while driving. Tohru Akaura, General Partner of Incubate Fund, agrees: “Use of smartphones instead of in-vehicle navigation systems is becoming a truly global trend, and Drivemode can see wide adoption across many countries where Android is used.”

Koga thinks the current way technology is deployed in cars is fundamentally broken.  Solutions like Android Auto could help in the future, but with the average age of a car in the US  being a whopping 11 years old, it will be many years before enough of those supported cars are on the road to be impactful. Instead of having to buy a new car to get technology that lags behind your smart devices, the Drivemode team envisions being able to connect cameras, sensors, and other devices.  A simplified driving interface is only the first step towards shaking up the in-car infotainment industry.

Drivemode is taking in a limited number of users into their beta right now, get it at drivemode.com.

 

About Drivemode

Drivemode was founded in January 2014 in San Jose, CA with four co-founders from Zipcar, Tesla, and other successful start-ups to reinvent the in-car experience using smart devices. Drivemode is developing a radically simple, automotive grade interface for your Android device to keep you connected with the functions you need while driving. The company, now a team of six based in both San Jose and Japan also includes co-founders CEO and chief product designer Yo Koga, Hokuto Ueda (currently full-time at Tesla), product manager Jeff Standard, and mechanical engineer/Android developer Hiro Nakagawa.

Website: http://drivemode.com

 

 

About Incubate Fund

Founded in 2010, Incubate Fund is a renowned early stage venture capital firm based in Tokyo that specializes in supporting revolutionary seed stage companies across the globe. With over 57 years of investment experience and $171M invested, the firm brings entrepreneurs substantial expertise and financial resources. Incubate Fund focuses on investing in smartphone technologies, social platforms, and data analytics technologies.

 Website: http://en.incubatefund.com/

Drivemode was selected as the best Android Application of 2014

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Oct. 1st, 2014, San Jose, CA – Drivemode, a startup building a simple driving interface for your Android phone and with founders whose backgrounds include Zipcar and Tesla Motors, won the grand prize of  the Android Application Award 2014, co-hosted by Luxembourg Chamber of Commerce and Nikkei.

The Android Application Award is one of the largest application competitions in the world.

 

About Drivemode

Drivemode was founded in January 2014 in San Jose, CA with four co-founders from Zipcar, Tesla, and other successful start-ups to reinvent the in-car experience using smart devices. Drivemode is developing a radically simple, automotive grade interface for your Android device to keep you connected with the functions you need while driving. The company, now a team of six based in both San Jose and Japan also includes co-founders CEO and chief product designer Yo Koga, Hokuto Ueda (currently full-time at Tesla), product manager Jeff Standard, and mechanical engineer/Android developer Hiro Nakagawa.

Website: http://drivemode.com

 

Nikkei News Release  http://corporate.nikkeibp.co.jp/information/newsrelease/newsrelease20141001.shtml