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Krewella Is Ready To Challenge EDM's Male Dominance

Posted: Updated:
KREWELLA
Sony Music / Nikko LaMere
Yasmine and Jahan Yousaf -- the Chicago-raised sisters, vocalists, songwriters and DJs who make up EDM superstar duo Krewella -- have a stronger bond than most, and not just because they’re related.
“There are so many moments onstage where I just look at her, and if I’m scared or nervous, I’m just like, ‘I’m good.’ She’s there,” says Yasmine Yousaf. “She’s holding it down for me, and I’m holding it down for her.”
The two have recently made news less for their music and more for being the targets of misogynistic comments from their male peers (and their troll-army of haters) on social media after a public fallout with former member Kris “Rain Man” Trindl in 2014.
krewella
The irony of the situation is especially cruel given the PLUR message that dominates the heart of the modern dance music scene. PLUR -- short for “peace, love, unity, respect” -- is a mantra that embodies the inclusivity and community of dance music enthusiasts.
So why is it that a community built on the global concept of positivity and self-expression has taken such a negative turn against some of its members? Without giving further lip service to the much-discussed trolling Krewella’s received from fellow producer Deadmau5 after the departure of their bandmate, the message was loud and clear: There’s no room for you onstage without your male producer.
“It’s a boys' club, I get that,” says Yasmine, “but we’re trying to change that.” And nobody knows the power of the music community like Krewella -- regardless of the size of their number one hater’s Twitter following. Yasmine and Jahan sat down with us after debuting their live set at Miami’s Ultra Music Festival to talk about the recent challenges they’ve faced, the power of perseverance, and a bond with each other (and their fans) that’s kept them at the top of the dance charts.
krewella
They recently spoke out about cyberbullying and the ongoing sexism they faced in the industry, and even published an op-ed in Billboard that highlights the vitriolic comments targeted at them on social media. Now, the two seem more determined than ever to overcome any hurdles in their way, and have set the tone for a strong launch back into their new music.
The recent release of their new single "Somewhere to Run" seems to take their sound to the next level, incorporating rock elements alongside their trademark soaring vocals and dance beats.
“We went back to the roots for that one,” says Yasmine. “The reason why we fell in love with dance music is people like Daft Punk, Justice, MSTRKRFT ... all those people were doing this grungy, punk-y dance stuff and we wanted to channel that for the new song that’s out.”
Jahan says they knew this new sound would be a risk, but that the early success of "Somewhere to Run" on the iTunes dance charts was a “pleasant surprise.” The audience at Ultra certainly seemed to enjoy their rock and roll experiment, singing along and throwing bass hands up by the thousands.
krewella
Watching the two finish each others’ sentences, it’s hard to believe the band was ever anything but the duo they are today. Their strong connection to each other -- and their fans -- is apparent both on and offstage. The two iterated the importance of family and the support system they’ve created in the wake of all the drama. “We’re super blessed,” says Jahan, “We’ve been through a lot in the past year, and if we didn’t have each other…”
“I would fall apart if I didn’t have her,” says Yasmine.

It should be no surprise that after persevering through a band breakup and the subsequent chauvinist noise, the two are proudly finding their voice. Fans can expect to see their new guitarist and drummer onstage as part of the live set, and Yasmine and Jahan are busy writing new material for a body of work they hope to have finished in time for a 2016 tour. But even with a packed house at Ultra and the support of a pumped up crowd -- their critics just couldn’t give it up. During their set, Deadmau5 was back at it, accusing the duo of faking their performance by using equipment that wasn’t plugged in. (It was.)
This isn’t the dance community that festival goers and fans come to experience. This isn’t peace or love, and it’s definitely not unity or respect.
But if there’s any good to come out of baseless allegations like this, it’s that the women of Krewella now have more reason than ever to crush the competition. And even though they’re in the minority of a male-dominated dance scene, the two are hoping it doesn’t stay that way for long.
“To all the ladies out there trying to be a part of this industry,” says Yasmine, “Honestly, do not ever let anybody take advantage of you and make you feel like you’re not worth as much because of your gender. And keep persevering because you can do big, huge things. There need to be more ladies in this scene because they fucking rock it.”

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Krewella At Ultra Music Festival 2015
1 of 14
Tim Mosenfelder via Getty Images
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Yasmine Yousaf (L) and Jahan Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf of Krewella performs during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Yasmine Yousaf (L) and Jahan Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf of Krewella performs during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Yasmine Yousaf (L) and Jahan Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf of Krewella performs during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Atmosphere as Krewella performs during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Ultra Music Festival - Day 3
    MIAMI, FL - MARCH 29: Jahan Yousaf (L) and Yasmine Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
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Ultra Music Festival - Day 3
MIAMI, FL - MARCH 29: Yasmine Yousaf (L) and Jahan Yousaf of Krewella perform during the Ultra Music Festival at Bayfront Park Amphitheater on March 29, 2015 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
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  • Thomas Jaeger · Top Commenter · Roosevelt University
    The EDM scene and industry are extremely sexist, but that's not what is going on here. They have no artistic integrity. They sing. That's it. Production is what we value here because it takes ages longer to develop, technically and creatively. They betrayed the person who started the group and did most of the work. If you want to find a female duo shattering EDM patriarchy, go listen to Nervo, don't support these hacks.
    • Shane SupaBlunt Jacob · Top Commenter · El Dorado East Secondary School
      Solely agree with you. :)
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      · 1 · 18 hours ago
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    • Quality Dance Music
      No one on the internet knows what happened between the sisters and Kris. "They betrayed him" is speculation. Take the time to read the sisters' side of the story as well. There's also no evidence of Kris doing most of the work. Do you know how many shows he simply wasn't there for? A ridiculous amount. Kris' absence just transformed them into more of pop artists in that they sing but don't produce.
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      · 4 · 18 hours ago
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    • Thomas Jaeger · Top Commenter · Roosevelt University
      Quality Dance Music I mean Rainman is still kinda dumb for putting out cheesy poppy music with them, and probably has guilt in this situation too, but production takes a vast amount more work than singing does and he started the group. If all someone can do is sing and press play I'm not paying money to see them. If this was the pop music scene that would be fine, but it's supposed to be about more than that. That's why I recommend Nervo, they are fucking sick actual producers.
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      · 2 · 17 hours ago
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  • Ryan Patterson
    I've been going to EDM parties since the early 90's. I'd say the average attendance is probably 60% female and while there are more male artists, women have always been celebrated and encouraged in the craft. How you guys continuously make victims out of women where they are not victimized borders on bizarre. It also marginalizes actual victims. Please knock it off.
       
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    • John Bata · Top Commenter
      E.D.M. pretty much sucks and always has sucked. It is just really shitty commercial house music. It is white washed and disrespects where it's sounds originate from, which is gay african american underground clubs in Chicago and N.Y.C. Also the "DJ'S who are raking it in do nothing more than fist pump on stage degrading the profession and a slap in the face to those that built up dance music to be a respected form of music.
      • Tietou Chiang · Top Commenter · Austin, Texas
        Artists like Kraftwerk and Giorgio Moroder predate what you're referring to, nor are they gay, African American or from Chicago or NYC. So, as The Dude would say, that's just like your opinion, man.
        Reply · Like
        · 2 hours ago
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    • Kathy Lowe · New York, New York
      Deadmau5 is completely wrong in the form his commentary (insults) took. That is the culture we live in. When a woman angers someone, she is reduced to her sexuality and nothing else. Deadmau5 perpetuated that and he's an idiot for that. And I hope for many bigger reasons that this changes soon. And the Yousafs are completely right in saying that EDM is male dominated and that this NEEDS to change.

      Unfortunately where he was right was in the producing/artistry aspect of things. I think he took issue with the legal stuff going on in the background and how Rainman ended up. Artistically, the dude knows what he is talking about. He crafts his music so unbelievably meticulously from the ground up. The more you learn about producing, about mastering and mixing, about the engineering behind things, you become more and more in awe of ...the dude's talent and work. And what it takes to make a song in general. Look at the hits Krewella has had...all produced by Rainman. And even this newest single, they brought on TWO producers for the one track. They have not proven themselves, without Rainman, artistically. Not because they need his penis for credibility, but just because it was his name attached to the producing credit. Maybe with his departure, this is something they will explore. The real meat, the soul, of "EDM" songs is the instrumental. The drums. The beat. Producing a track is 99% of it. What are you going to slap your vocals over if that doesn't happen!? (Not to shit on vocals, powerful vocals add so much to a track and strong lyrics can stick with you forever. But the base, the glue, of dance music, what drives us to dance and makes our feet move is what is woven together underneath that.)

      And I don't think deadmau5 was picking on them to prove themselves artistically because they are women. If you keep up with his almost daily airings of grievances, he is deeply dissatisfied with the artistry in the industry, regardless of the gender of the DJ/producer. Yes his commentary included misogynistic insults too, but there is so much more to it than that. Unfortunately he reduced his words to that by using such an insulting way to get it out there. I wish he hadn't used those words so the real message behind it would have shone.

      I think there isn't room for them yet, not cause of their gender but because of their ability. They are vocalists, and I just haven't seen the production talent from them yet. But this goes for many artists currently in the scene, most of whom are male. It's not enough to just stand up there, jump up and down and play some songs. It takes more than that. It makes sense for the more complex pieces - like Rebound by Arty and Mat Zo - to have multiple producers collaborating on a song. Such intricate pieces of art that you can hear both producers voices in them. But then there are so many simple, popular songs with 3-5 producers attached, it makes you wonder how much talent each guy has that there are so many people needed for the one track that sounds like it was produced in half an hour.

      And while the industry is male dominated, there are some badass women who absolutely dominate the dance floors they produce and play for. I think the way to make way for more women in the industry is to focus on figures such as these, not the lack of women. Ida Engberg, Nicole Moudaber, Nina Kraviz, Maya Jane Coles, J.Phlip, tiNI, just to name a few. Women who have produced their own tracks and put on powerful shows night after night.
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    • Kenneth Law · Vancouver, British Columbia
      I've said from the beginning of the whole drama between Rain Man and the Yousaf sisters that this has nothing to do with any of us. If you're a fan of the sisters, then continue to support them as you have all this time. If you're a fan of Rain Man, he's now doing his own thing and you may follow his music as you please. Why does there have to be any hate or negativity from any one of us?

      This article highlights the main thing that brought most of us into the EDM scene to begin with, "P.L.U.R." And all you Rain Man fanboys are going off about how the sisters don't do shit or whatever. Get over it.. we don't know what happened between them and I think it's best that way. When EDM artists start having tabloids and gossip magazines following them around is the day EDM loses it's way.

      Again, stop with the negativity and sexism. Much respect to Rain Man for all he's done for Krewella, sad to see the fallout between him and the sisters and best of luck to both parties.
         
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      • Alex Weinstock · Top Commenter · Northeastern University
        I'm sorry but what the hell is this article even talking about? EDM, a predominantly male scene? Umm what? On what planet? EDM and it's primarily FEMALE. Sure you have subgenres that are mostly male but the base genre of EDM is not at all male-centric. What the hell. Why don't you run this by Imogen Heap or Ellie Goulding and ask what they think. I can name way more female EDM artists and bands than male.
           
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        • John Allen Shaw · Top Commenter · University of Utah
          krewella devolves into nothing more than a pop band of two girls singing as a novelty kind of like Sara and Tegan, without Rainman. These girls do NOT have the production or creative value that supports their integrity within the EDM Genre.
             
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          • Walter Smeego · Top Commenter · Florida State University
            sorry but these girls are a fraud. look at the back of the DJ mixer in the first picture. IT IS NOT PLUGGED INTO ANYTHING, yet one of the krews is wanking on a knob.
               
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            • Misty S. Boyer · Top Commenter · The Art Institute of Pittsburgh
              I don't care what the discussion is about - when you resort to sexist/racist/homophobic comments, you've lost it entirely. I actually liked Deadmau5 at one point.
               
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            • Mark Baker · Top Commenter · Miscatonic University
              Thats great and all but uhh.. Krewella is no longer EDM... They are are POP Music.
                 
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