Mods hijacked the subreddit, and posted a lot of stuff that they apparently thought was hilarious, which was [moderately funny - pun intended] for the first few posts but then after that it was just very, very sad. Ultimately it's like that group of people in high school who are laughing among themselves and when you look at them weird they act like you're "just not getting it". The entire "prank" was fueled by Monster Energy drinks and their moms serving them Hot Pockets.