There’s been a long fight for diversity in toys, for Barbies that aren’t just blond and blue-eyed and impossibly proportioned. But even when the company comes up with versions of the doll that aren’t pale-skinned, there’s still discrimination involved.
Just ask parent Warren Johnson, who was looking for a Barbie for his daughter for Christmas. The model that his daughter wanted was the Barbie Fashion Design Maker African-American doll, one of the toys that’s flying off the shelves for the holiday season. But when he was doing research online, Johnson found that the African-American version of the doll retailed for almost twice as much as its white counterpart. So he took to Twitter to raise the following question:
Whats wrong with this picture? @WCPO #smhtarget pic.twitter.com/s7D7x9332Y
— Coach J (@jayven07) December 7, 2014
“It kind of rubbed me the wrong way in light of all the things that are going on in our society right now,” Johnson told news station WCPO, referring to recent concerns of racial injustice in our country. “When my daughter asked the question, ‘Why is the black doll more expensive than the white doll?’ I really didn’t have an answer.”