時を超えて日本の良さを、新しい価値として
国内外に発信する「ISETAN JAPAN SENSES」。
このサイトでは伊勢丹が思い描く“素という美“をテーマに
さまざまな品々をご紹介いたします。

ISETAN JAPAN SENSES relays the timeless goodness of Japan in the form of new value to readers both within and outside the Land of the Rising Sun. This website will introduce you to a variety of products based on the theme "the beauty in elementariness" as envisioned by ISETAN.

それは、日本人が忘れてしまったと言われる布。
いま半世紀以上の空白の時を経て、
麻布「麻世妙」が鮮烈に甦ります。

Linen is said to have been forgotten by the Japanese people. Following a blank of over half a century, it now makes a dazzling reappearance in the form of “majotae.”

Read more “majotae”

奇をてらわない、規則正しい理路整然とした美。
“礼を尽くす”いう意味を持つ「行儀文様」が、
また新しいスタイルで新たなきらめきを放ちます。

There is beauty in orderliness and coherency free of deliberate eccentricity. Gyogi-Monyo patterning, which is said to carry the nuance of "giving uncompromised thanks," is a reborn source of fashion ideas through new styles.

Read more “GYOGI MONYO”