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We tend to empathize with our online avatars. So let's get rid of white emojis

Jess Zimmerman
Jess Zimmerman
People of color have only had ‘turban guy’ for years. It’s only fair that white people should learn to navigate a world where the only emoji princess has brown skin
diverse emojis white people
All too often “white male” is the only default option. Photograph: Uncredited/AP
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Apple’s emoji keyboard has a number of notable omissions: avocado, bed, taco, levitating businessman. But by far the most glaring imperfection, as emoji become more and more indispensable to the daily texting habits of sexy people, has been the overwhelming whiteness of all the little cartoon people. With two exceptions – a man in a turban, and another who seems to be coded as Chinese based on his hat – every emoji human or human part, from haircut woman to flexing arm to Santa Claus, is Caucasian-pink. At least, so far.
With the next iOS upgrade, it seems this may finally change. Last year, the Unicode Consortium, which develops the Unicode Standard from which iPhone and other emoji draw, announced that more diverse emoji were on the way. Now, beta versions of updated Mac and iOS operating systems show how the new icons will look and how they’ll operate: hold down on any human emoji, and you’ll bring up a menu of different color options based on the Fitzpatrick scale of skin tone.
Originally, I thought the emoji variations would be a pullout menu from the current emoji keyboard – in other words, that they would default to white, but offer other colors by request. We have enough trouble with real-life folks treating “white person” as the default form of human; making white be the literal default setting for human icons sound disastrous. But Robinson Meyer at The Atlantic set me straight: emoji people will echo the bright yellow of their more cartoonish cousins. The emoji keyboard currently contains two kinds of face icon – the ones that look like drawings of people, which are now Caucasian pink, and the ones that look like the button on the cover of Watchmen.
The “hold down to change color” option is an elegant solution (I was worried the new emoji would make the keyboard even more unwieldy than it already is), and the yellow default is better than the current white-or-nothing. But I admit: I was kind of hoping that the white emoji would just... go away. Not all of them! We can keep some of them around for the Oscars. In my heart of hearts, though, I’ve been a little bummed out that every purportedly diverse keyboard still includes white options for every face. People of color have spent years with no representation except “turban guy” – no cop, no angel, no grandma, no Buckingham Palace dude (has anyone ever used this?) that looks like them. Even the disembodied hands are white. It’s only fair that white people should figure out how to navigate a digital world where the only emoji princess has brown skin.
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And forcing white people to represent themselves with non-white icons isn’t just a matter of “turnabout is fair play”. In 2007, Stanford researchers described a phenomenon they called the “Proteus effect,” where people internalize the characteristics of their online avatars. If you’re asked to identify with an attractive virtual persona, for instance, you tend to act more flirty; if it’s a character in a scary uniform, you act more aggressive. The Proteus effect doesn’t just last while you’re online. Men who used a tall avatar, for instance, were more confident while interacting virtually – but also for at least half an hour after they logged off.
How we represent ourselves online matters – though it probably matters more for video games and virtual worlds, places where you’re actively controlling an animated self. Here, too, there are sometimes opportunities to tweak the usual “white male” default, but it’s rarely a requirement. That’s not exactly surprising – white male gamers are not known for responding maturely to requests that they empathize with other types of people – but it feels like a missed opportunity. Imagine what we could do with the Proteus effect if they were! Heck, a really popular game with a default avatar who just looks like a nice young man who wouldn’t threaten to rape anyone might instantly improve the overall mood on Twitter.
Still, many of us play video games only occasionally, but represent ourselves using emoji every day. Does the Proteus effect hold when your “character” is just a static cartoon icon? We don’t know yet, but isn’t it worth a try? Let white people make do for a change. If we figured out that an eggplant can stand-in for a penis, we can figure out how to identify with a darker mustachioed guy or thumbs-up hand. It might do us good to see ourselves differently for a change.

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  • 0 1
    If you don't want race to be an issue... Stop making it one. I'm white... But I see more racism from blacks than anywhere else. Don't you realize eliminating white emotional, hiring people based on there skin color or anything else related to that just proves the feeling of inferiority? And who really wastes their time writing an article over emoji skin color? The only people that care or notice are people with sad worthless lives. And just to prove you live in a box many if not all android emoji offer many different color skins.
    Reply |
  • 0 1
    Is this the norm for the Guardian? This is straight up racism! Not only that she admits to being an anti-white misandrist on her social media accounts.
    Also she epic fails a trying to pull off the Natalie Dormer haircut. Ugly as hell. I cant stand women with those 'gender neutral' haircuts.
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  • 0 1
    I don't know if anybody's mentioned that the Guardian's default user icon is a white person who's just been decapitated, or maybe more accurately denecked (the head hasn't fallen yet). Or maybe it's a gray Pac-Man with a really big white eye facing downwards.
    "It’s only fair that white people should figure out how to navigate a digital world where the only emoji princess has brown skin. [...] It might do us good to see ourselves differently for a change."
    People of all races have been seeing themselves as having black features (black eyes, black nose, black mouth) via emoticons for *decades*. If one reads emoticons' faces as white rather than simply ignoring the background, the combination of white face with black nose and black mouth would indicate emoticons represent piebald or frostbitten people (again, decapitated people: heads only). If anyone ever complained about that, it had to have been in jest (I hope).
    Do people of different races draw stick figures differently? Should people be upset that the people killed in the game of Hangman usually have white faces (unless played on a blackboard) and are always men? Should right-handed people be offended or marginalized by the left-handed thumbs up emojis?
    Actual words, spoken, written, or signed, are probably better in most cases than emoji. Emoticons suffice for most people who want something more. Why there was a need for emoji at all or a need to give them realistic skin tones is beyond me. I'm perfectly happy with yellow, even though yellow is (stereotypically) identified with a race other than my own.
    AJ:-)AR
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  • 2 3
    first world problems
    Reply |
  • 0 1
    I prefer my emoji typed. :-)
    To avoid any racial connotation. As far as I am concerned eveyone can smile and nobody has to be a miserable <racial epithet of choice>.
    Reply |
  • 1 2
    Only 57 comments. Loser.
    Reply |
  • 1 2
    So…we fight exclusion of black people by excluding white people?
    That makes so much logical sense.
    Reply |
  • 0 1
    Hello? Where are LGBT emojis? How about extraterrestrials, have you forgotten about them? It is clear discrimination of the other planets' species spare the zoophytes.
    Reply |
  • 2 3
    I look forward to the column in next week's Guardian advocating the enslavement of white people to teach them some empathy. It's only fair.
    Reply |
  • 1 2
    As a three-foot tall mass or anger and lacerated flesh with ungodly stubs of wings and teeth like foot-long shaving razors which tear my face to pieces every time I open my mouth, I feel that the human-face emojis are creepy and largely useless, lacking both the ability to represent the human face and the charm of smiley-faces typed out with punctuation. Using them to represent any human being is tantamount to blasphemy. Anyone who advocates using them at all should be immediately fired, and anyone who advocates using them as an instrument of either social progress or revenge should be imprisoned for life and forced to hand-draw smiley-faces from a prison cell for the rest of their life, starting with the author of this article.
    Reply |
  • 1 2
    I see Asians like the Chinese and Japanese are marginalized... again.
    I want to relate to Gong Li!
    Reply |
  • 3 4
    Who actually uses any of those 'real person' emoji icons? They all have that same bland, generic smile. The only difference is the hats and hairstyles they wear. I mean, who has ever used the smiling cop or smiling construction worker? Besides being virtually useless (pun not intended, I swear), they're annoying to get to. You have to swipe 3 panels over just to get to the first few.
    I notice the feminism-obsessed Guardian can't bring itself to congratulate the designers for putting women emojis first and making the only ones that show a person using hand/arm gestures female, by the way. Why no male representation in that category?
    Just another typical Guardian rant about a non issue.
    Reply |
  • 4 5
    "And forcing white people to represent themselves with non-white icons isn’t just a matter of 'turnabout is fair play'."
    Yes it is. This is the Guardian, so that's exactly what this is about.
    Reply |
  • 7 8
    It’s only fair that white people should figure out how to navigate a digital world where the only emoji princess has brown skin.
    But then wouldn't the white people who use the brown-skinned emoji princess be guilty of "cultural appropriation"? I suspect the Guardian would then publish an article condemning them.
    Reply |
  • 1 2
    There are several cat emojis on my phone, at least six, and they show emotion from annoyance to love and even shock. There is only one dog emoji and it is a bland mutt. To who should I complain?
    Reply |
  • 0 1
    ROFL [pinko-grey]
    Reply |
  • 4 5
    I think white emoji should be worshiped as Gods.
    Reply |
  • 1 2
    Is there a naked emperor coloured emoji?
    Reply |
  • 0 1
    A fine example here of a studied idea probably leading to terrible unintended consequences.
    Specifically, a sharp increase in offensive caricatures such as what is exhibited by Iggy Azalea.
    Please. Let's not provoke any more.
    Reply |
  • 1 2
    Who uses non-yellow emojis? Thats a serious question.
    Reply |
  • 8 9
    Boy oh Boy - What a crock of poop! Ridiculous article.
    Reply |
  • 1 2
    What the hell is a emoji and why is the guardian publishing articles about them at someones expense?
    Reply |
  • 8 9
    The Guardian just needs to admit that it really despises everyone of European descent.
    Reply |
    • 4 5
      Yeah, and you can tell by the total lack of Guardian employees who are of European ancestry, like that crazy dark black woman who was paid to write this article, Jess. Zimmerman, a Swahili name meaning "Dark as night Nubian Princess".
      But I do get what you are saying, the incessant prejudice of acting like every white person is a racist and sexist is disappointing, mostly because it's bigoted to act like every white person, and with Jess, every hetero male, is a racist and sexist pig.
      The percentage of humans who are naturally racist seems to be within a range regardless of the race. Some Japanese people complain about racism against Japanese by whites, while they say nothing about bars in Tokyo that say "Japanese Only". The meme seems to be that racism practiced by whites is pure evil, but racism against whites us an expression of racial pride, aka supremacy. If you are proud or ashamed of your skin color, or anyone else's, you are a shallow human being.
      Reply |
    • 0 1
      White liberals should really be seen as an ethnicity on their own. They hate their own cultural backgrounds, yet they only hire each other.
      And yes, it's possible to be racist against your own kind. We've seen Jews, blacks etc do it.
      The fact is that anti-White racism in 2015 is so pervasive that it isn't even being remarked upon. This kind of column would never be acceptable to any other race/ethnicity. And it won't be in the future either, but White people have to organize for that to happen. And we will.
      Reply |
  • 3 4
    And I thought that Nosheen Iqbal's article with its characterisation of Isis as "lads" was the worst I'd see this week.
    I wonder what will be published tomorrow?
    Reply |
  • 10 11
    More anti- white racism....are you interested in equality or just instituting racism against whites as revenge..??
    Reply |
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