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U.K's Selfridges Department Store Goes Gender Neutral

The Huffington Post  |  By Kira Brekke
Posted: Updated:
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WATCH: High-End Department Store Goes Gender Neutral
London's iconic Selfridges Oxford Street department store, known for revolutionizing fashion that left lasting impacts on British society, is set to stock its shelves with unisex clothing.
The high-end store is nixing its separate men and women's departments and will instead have three floors of unisex clothing, according to The Daily Mail. Some of the brands featured will include KTZ, Trapstar and Hood By Air.
Selfridges isn't stopping at clothing. The store will also say farewell to its current mannequins and revamp its beauty products and accessories.
"We want to take our customers on a journey where they can shop and dress without limitations or stereotypes," Selfridges told The Times Of London. "A space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of 'self.'''
Bravo, Selfridges!
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Snow Wear For Cool Winter Style
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  • Timothy Rowe · Top Commenter · Owner at Tiger Rocket
    I just wonder how shape and fit will be affected, 'unisex' makes me think of boxy t-shirts or cotton shorts. I suppose one can always pay for tailoring (well I can't afford it LOL)
    • Able P. Limanič · Top Commenter
      TBH, Tim, I only ever buy women's jeans because they look better. Guy's jeans look like shapeless sacks on me. And my wife is totally on point with that.

      What I'm trying to say is this is the the first of an evolutionary series of steps that retailers will take to enable shoppers to shop for clothing they like wearing without feeling as though they're committing some sort of hideous crime.

      Remember, the only reason *men* have an issue with other *men* er, letting the side down, is because they have such a low opinion of anything remotely feminine (including women). It's called misogyny. So, retailers busting stereotypes is the beginning of the end *for misogyny*.

      It's all good.
      Reply · Like
      · 7 · Edited · 4 hours ago
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    • Ethan Erickson · Top Commenter · Artist at Creamland Studios
      Able P. Limanič ? i certainly don't have a low opinion of women or femininine things. i'd like to see what the true nature of this concept is and how it will play out, but i remain highly skeptical. if it just means grouping the same styles together without labeling them "women's or men's, i suppose that's inoccuous and easy. ii generally have little patience for gratuitous 'progressive" window dressing. f you feel funny buying women's jeans without "reinforcing, etc" -maybe the issue is yours, however. if they fit you, why do you care that they are labeled "women's"?
      Reply · Like
      · Edited · about an hour ago
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  • Michael Davis · Top Commenter
    Good luck. Then again, Western Europe is light-years ahead of the Americas. Here we can't even get both sexes in the same bathroom, much less in the same clothes.
       
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    • Shelly Miller · Top Commenter · University of Washington
      This is disturbing on many levels. I don't want to wear unisex clothing. I want feminine clothing made for WOMEN.
       
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    • Kaylee Leffel · College of DuPage
      women and men have different shapes, it will be interesting to see how it actually works out for them. most of this stuff already looks weird as it is. either way i doubt it will actually change peoples perception, mens clothing for the most part is already unisex without to many issues, womens on the otherhand is seen as just for women. until society has no issue seeing men in skirts without questioning them or labeling them as gay or what ever this kinda stuff doesnt actually matter. the actual issue isnt that there isnt unisex clothing, its that society cant see clothing as unisex (mostly when it comes to how men dress)

      i am very interested in seeing how this will translate for sizes, if womens clothing cant even get good sizes i cant imagine designed for unisex will be able to do it much better, although most of these cloths seem large and baggy so it kinda makes sizes less needed.
         
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      • Bret Denning · Top Commenter
        I find it hard to believe there is that much of a demand for this.
        • Able P. Limanič · Top Commenter
          Obviously a very subjective opinion and not based on any hard evidence.

          Here's some hard evidence: I regularly shop in the "ladies" section for jeans because they fit my shape better, and skirts because guys like me like them, and now I can do so without feeling under pressure to conform to your outmoded stereotypes.

          Welcome to tomorrow. Enjoy your stay ;-)
          Reply · Like
          · 6 · 5 hours ago
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        • Ethan Erickson · Top Commenter · Artist at Creamland Studios
          Able P. Limanič where does the pressure come from? i have bought women's clothes myself, even though my frame is typically masculine. i don't care what they're labeled! if there was more demand by men for those styles, they would make those styles for men.
          Reply · Like
          · about an hour ago
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      • Jenn Sacks
        while i adore the idea in theory, in reality you can only get something taken in so much before it looks awful. i have the worst time finding even women's shirts and slacks to fit me properly (having a large difference between the size of my waist, and the size of my hips/bust). i've always envied the women who can pull off the smart/androgynous look well.
           
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        • Tom Mize III · Top Commenter · New Castle, Delaware
          you see there is a one way street when it come to clothing...a woman car wear basically anything they want without being ridiculed for wearing mens pants. but is a man wants to wear something that a woman would normally wear...oh my god he must be gay, or a homo or something like that. its good to see things change in that way...
          • Ethan Erickson · Top Commenter · Artist at Creamland Studios
            i don't feel this pressure. i have also performed in drag as a woman. if i need a bra, i shop in the women's section. i am not so bratty as to demand it be labeled "unisex", or notat all. if i need traditionally women's clothes in men's sizes or proportions, there are specialty shops online.
            Reply · Like
            · about an hour ago
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        • Tim Patterson · Top Commenter · Works at Look at my profile if you really must know
          This sounds interesting.

          I'll definitely check it out the next time I'm in London. It'll be fun just to see how its all put together.
             
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          • Scott Parrish · Top Commenter · University of Memphis
            Bespoke t-shirts and cotton shorts!
               
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            • Scot Solomon · Top Commenter
              Wow. Interesting concept but men and women come in completely different shapes and sizes.
                 
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