Every one is intrigued by muscle and power. In society, the Alpha Male is the individual whom others follow and defer to. The status of the Alpha Male is often achieved by Superior physical prowess. In most societies the Alpha Male is the one who breeds most successfully, because he possesses superior genetics. Whether you want to be an Alpha Male, befriend, submit to, or try to take down the Alpha Male, the focus is on POWER and dominance. NOTHING immediately signals power like Muscle.