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Baylor coach Art Briles has always preferred repeating over defending when talking about the Big 12 title.

That first Big 12 trophy won last year is theirs to keep. The fifth-ranked Bears are now trying to repeat as league champions, something last done six seasons ago when Oklahoma won its third consecutive title.

''You can look across the nation and see how hard it is to repeat as a champion. That's something we take a lot of pride in,'' Briles said. ''If we were sitting in August and said, hey, you're going to be deep in November and still have a chance to do it, we would have said that would be outstanding. So we are where we need to be, but we can't touch it yet.''

The Bears (9-1, 6-1) play Saturday against Texas Tech (4-7, 2-6), needing a win to keep pace with No. 6 TCU (10-1, 7-1) after the Horned Frogs' impressive 48-10 Thanksgiving night romp at Texas.

There are also those playoff implications, with Baylor seventh in the College Football Playoff rankings. The Bears are two spots behind TCU despite that 61-58 comeback win over the Frogs on Oct. 11.

''As long as you win, you're putting yourself in the best chance to be there,'' Baylor quarterback Bryce Petty said. ''As far as style points go, you can't control that. ... All we can do is win. That puts us in the conversation.''