A Tinder cofounder and VP who left the company is reportedly gearing up to launch a new "respectful" dating app, Bumble.
Whitney Wolfe left Tinder earlier this year and sued the company's CMO, Justin Mateen, who was also her ex-boyfriend for alleged sexual harassment. Now, she's teaming up with two other ex-Tinder executives, Chris Gulczynski, formerly COO, and past Sarah Mick, formerly VP of design, according to a TechCrunch report.
The description on Bumble's Facebook page doesn't mention Tinder by name, but alludes to other "more shallow apps" and claims that Bumble is the "proper place to meet people."
Bumble is the proper place to meet people. It's everything you've always wanted from a social discovery app with none of the things you don't. Other apps are full of creepy guys and cheesy pickup lines — but Bumble promotes a safe and respectful community. You'll never get unwanted messages and Bumble suggests matches based on more relevant signals than other, more shallow apps. So stop wasting time finding tons of dead end matches on other apps and switch to Bumble.
That said, the app's design is strikingly similar to Tinder's, which would be unsurprising if Mick, Tinder's former head of design, is indeed a Bumble cofounder. Users can connect Bumble to their Facebook accounts and their profile photos populate their Bumble profiles. The app uses the same card interface as Tinder, with most of the card dominated by a photo, though Bumble can also display users' job titles and education info.
Image: Bumble
Users are then matched with people nearby — though the app will show users further away if you run out of nearby profiles to browse — and swipe right over users they like and left over those they want to dismiss. Where Bumble aims to set itself apart from Tinder is how matches can initiate conversation after "swiping right" for each other.
On Bumble, conversations between matches can only be initiated by women within 24 hours of both users swiping right, though men have the option to extend this period by an additional 24 hours with one match per day. Though some early users have complained about this feature in the App Store's reviews, Bumble claims this is meant to reduce the prevalence of "creepy" or "cheesy" pickup lines and make the interactions between users safer.
Though the app is live in Apple's App Store (there's no word of an Android launch yet), it appears the app may still be in an early testing period. Several social media accounts connected to the app are private, and the Bumble website still says the app is "coming soon." The company did not immediately respond to Mashable's request for comment.
Bumble is live in the App Store though social media accounts associated with the app have been made private.
Image: Bumble
Wolfe is currently in the midst of a lawsuit with Tinder over allegations of sexual harassment and discrimination. The lawsuit alleges cofounder Justin Mateen called her a "whore" at a company meeting and sent threatening text messages and emails to her and that former CEO Sean Rad did nothing about the harassment. Wolfe says she was fired immediately after the incident with Mateen. Mateen was later suspended and Rad was recently demoted.
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