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SCHOOL OF HARD KNOCKS

F49 FRINGE is our backpack that has been tested so rigorously that it will stand up to any schoolyard bully – and it also has attractively colored zippers to boot.
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REAL REFERENCE

The FREITAG REFERENCE collection comes from the street and also belongs out on the street. Photographer Pierluigi Macor went looking and found it there.
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THE RUCKSACK

R521 COOLIDGE is the first REFERENCE backpack and the perfect companion for all urban creative workers during their daily downtown excursions.
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HOW-TO R521 COOLIDGE

R521 COOLIDGE is the tough, water- and dirt-repellant, fit-it-all-in backpack for the daily downtown excursions of all urban creative workers on foot or bike. You can see all its further functions in the self-explanatory How-To-Movie.

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FROM TRUCK TILL BAG

FREITAG gives used materials off the street a new life as unique bags. Of course, such reincarnations (we like to call them a type of “technical recontextualization”) are a highly complex operation that only one crew in the world has mastered completely.

How does it happen?

FREITAG FUNDAMENTALS

R.I.P. SINCE 1993

What began as a messenger bag for personal use is a well-matched, large, motley family consisting of functional unique products. We also refer to them as Recycled Individual Products.

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Freitag Reference

AGED 10 YEARS

FREITAG REFERENCE is our premium-quality design collection made from the most beautiful unicolored vintage tarps. They are tanned by the sun, snow and acid rain for around 10 years on the roads of Europe before returning to the streets of the inner city in their next reincarnation.

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