Opt In Marketing Review

AWeber started up in 1998 when its founder Tom Kulzer realized he needed an efficient system of following up on leads for the firm he worked at. After innovating an automatic email response system, Tom realized he was onto something and AWeber was formed. In the decade plus since AWeber was formed, it has helped over 102,000 businesses manage successful marketing campaigns. While AWeber is not perfect, it is still the leading email marketing service provider for small businesses and incredibly popular amongst users.

Send Your First Email Newsletter Today – AWeber Communications

AWeber has just about all of the features that you could need to run a successful email marketing campaign – including tools to put the bulk of it on autopilot. Of the tools offered, the email analytics tools are what really make AWeber stand out amongst the competition. The tools automatically deliver you metrics in real time and in a graph form that is easy to interpret, even for newbies. We really liked that AWeber also gives analytics by subscriber segmentation – information you will need to grow your email marketing campaign.

One of the main reasons for choosing an email marketing service provider is that they give you templates for making stunning emails or newsletters without hassle. AWeber definitely delivers in this aspect with the 150+ email templates to choose from. Formatting emails is incredibly simple and quick with their formatting editor. You can even customize with ease so your emails match the brand of your domain. There are a lot of other small extras that you can customize with your email campaign, like adding attachments to your emails – not to mention all of the autoresponder options.

When it comes to actually sending out emails though, there are a few places where AWeber could do better. They don’t have a forward option so subscribers won’t be able to share their email/newsletter. Another annoying thing about AWeber is that you cannot send one email to multiple subscriber segments. Instead, you have to make the email again and then send it to another list. Hopefully, AWeber will fix this in the near future.

Automate Your Email Marketing with AWeber

You can tell that AWeber is run by people who actually have launched email marketing campaigns just by looking at their list management tools. First off, they have pre-made and customizable forms for subscriber signup. They make it very easy to get the forms onto your websites whether you are using JavaScript or HTML. If you are switching over from another email marketing service provider, don’t worry because AWeber lets you upload your subscriber lists in many different format options. You can even block emails from certain domain names.
 
Ironically, AWeber has included a lot of advanced list management features but forgotten a few really basic ones which you may need. For example, we were a bit disappointed that there is no way to automatically remove duplicate email addresses on your list.

AWeber has monthly, quarterly and yearly plans for marketers. The yearly plan is the best value at $16/month but the monthly plan is also a good deal at $19/month. These plans let you have up to 500 subscribers. After that, you are billed an extra monthly amount based on the number of subscribers. It is just $10 for up to 2,500 subscribers and going up to $130 for up to 25,000 subscribers.
 
If your business email list does grow this large, then AWeber might not be the best option anymore in terms of value – especially because their features are better suited for the needs of small businesses.

In today’s world of competitive internet marketing, you would be remiss if you didn’t utilize email marketing. To launch an efficient, lead-generating email campaign, you will need help from service providers. While there are a lot of options, AWeber is the best choice for small growing businesses in terms of features offered and value. What really makes AWeber stand apart though is its stellar live customer service which is available to all users and can help you make the most of what AWeber has to offer.