Pono's mission is to provide the best possible listening experience of your favorite digital music.
What is PonoMusic?
"Pono" is Hawaiian for righteous. What righteous means to our founder Neil Young is honoring the artist’s intention, and the soul of music. That’s why he’s been on a quest, for a few years now, to revive the magic that has been squeezed out of digital music. In the process of making music more convenient – easier to download, and more portable – we have sacrificed the emotional impact that only higher quality music can deliver. However, the world has changed in the last 10 years – technology has solved some of the underlying problems that forced that tradeoff. You no longer have to choose between quality and convenience when listening to music – you can have both. This is the fundamental idea behind PonoMusic.
Pono's mission is to provide the best possible listening experience of your favorite music. We want to be very clear that PonoMusic is not a new audio file format or standard. PonoMusic is an end-to-end ecosystem for music lovers to get access to and enjoy their favorite music exactly as the artist created it, at the recording resolution they chose in the studio. We offer PonoMusic customers the highest resolution digital music available. PonoMusic is more than just a high-resolution music store and player; it is a grassroots movement to keep the heart of music beating. PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings.
We are pursuing this vision by building a system for the entire music listening experience – from the original master recordings to the PonoMusic.com Store to the portable PonoPlayer. So now you’ll hear the nuances, the soft touches, and the ends on the echo – the texture and the emotion of the music the artist worked so hard to create.
Why should you support our Kickstarter?
PonoMusic is about a lot of things, but first and foremost it’s about the connection between the artists and their fans – the music, and the people who can’t live without it. We see Kickstarter as a way to strengthen those bonds by letting musicians and music fans get behind the thing that matters most to all of us – the music itself.
Our Kickstarter is about bringing creators and consumers together. It is about the formation of a community that values the experience of listening to music the way the artists made it, at the highest quality they can obtain.
More about the PonoPlayer...
The PonoPlayer is a purpose-built device, designed by world-renowned audio engineers, to do one thing and one thing exceedingly well - let you hear high quality PonoMusic as close to its original recorded resolution as possible, and therefore, the original musical experience.
Your PonoPlayer works in much the same way as most other portable music devices. The PonoMusic App (for Mac or Windows PC) provides you access to the PonoMusic.com Store, where you can browse, search, purchase and download high-resolution music to your computer. You then simply connect your PonoPlayer mini-USB cable to your computer's USB port in order to sync your favorite music and playlists. Then you can enjoy your music on your PonoPlayer at the same quality level as the original recording. The touchscreen LCD allows for easy “swipe” navigation between songs, albums, artists, genres, and playlists. It also allows you to change the settings in the player to suit your personal taste.
The PonoPlayer has two output jacks. The first is a normal mini-stereo output specially designed for headphones and is meant for personal listening. The second is a stereo mini-plug analog output specifically designed for listening on your home audio system, in your car, or with your Sonos Connect – so you can share the PonoMusic experience with your friends and family.
What do we consider to be high quality digital music?
- Generally speaking, mp3 files
have a bit rate of 192kbps or 256kbps. These are highly compressed
files and are much smaller in size than higher resolution music files. The
good news is that you can keep a lot of mp3 files in a small amount of storage
on a portable player or mobile device. The bad news is that they’ve lost
a lot of the musical information that often reveals the most pleasant and
satisfying aspects of the music. It is mostly that sense of realism, dynamic
range, and detail that higher resolution recordings typically capture in a way
that restores the emotion in the song.
On the “low end” of higher resolution music (CD lossless, 44.1kHz/16 bit), PonoMusic files have about 6 times more musical information than a typical mp3. With ultra-high resolution recordings (192kHz/24 bit), the difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the “song”.
The PonoMusic.com Store uses FLAC (Free Lossless Audio Codec) audio format as its standard, for compatibility, although the PonoPlayer can play most popular high-res music formats from other sources. PonoMusic has a quality spectrum, ranging from really good to really great, depending on the quality of the available master recordings:- CD lossless quality recordings: 1411 kbps (44.1 kHz/16 bit) FLAC files
- High-resolution recordings: 2304 kbps (48 kHz/24 bit) FLAC files
- Higher-resolution recordings: 4608 kbps (96 kHz/24 bit) FLAC files
- Ultra-high resolution recordings: 9216 kbps (192 kHz/24 bit) FLAC files
The Evolution of the PonoPlayer Design...
- Over the three years of PonoPlayer
development, we considered many different designs and concepts. One of the
early ideas was to make an accessory for a smartphone that contained storage
for the music tracks along with advanced audio electronics. The phone’s
display would be used to navigate and play the songs, but with the songs would
be stored in the accessory’s memory. A Bluetooth connection would communicate
between the phone and the accessory to select and play the desired song. This
design was dismissed, for now, because it was very complicated to use and
required two devices to play music.
- Neil Young: The vision, force, energy, and voice of PonoMusic
- John Hamm: CEO and team leader – building the team and business
- Pedram Abrari: The PonoMusic.com consumer experience leader – software and technology
- Phil Baker: The PonoPlayer development leader – hardware and manufacturing
- Semiphore Systems (Hardware, firmware, and electronics): Dave Gallatin, Dave Paulsen
- Ayre Acoustics (PonoPlayer audio technology): Charles Hansen
- Mike Nuttall Design (Industrial design): Mike Nuttall
- AudioQuest (Computer audio technology support): Joe Harley and Steve Silberman
- PCH International (Manufacturing partner): Liam Casey and the team
- Lime Lab (Manufacturing & mechanical engineering): Andre Yousefi, Simon Gatrall, and Phil Stob
- Upstream (Graphic design, audio & video): William Mitchell, Ben Johnson, Toshi Onuki, Kris Kunz, Mark Faulkner, and Hannah Johnson
- Hanft Projects (Marketing content & messaging): Adam Hanft and Lucas Hanft
- Pentagram (Website design & Kickstarter campaign)
- Hollywood Pixels (Photography & graphic design): Franz Krachtus
- Vann Alexandra Daly (Kickstarter producer)
- It then became obvious that if
we added a touch display, we could make the player completely self-contained.
It wouldn’t need to be tied to your phone and there would be no
interruptions from an incoming call while you were enjoying your music. It would
be the best playback device ever for listening to high quality digital
music. We realized that music this good deserved a truly purpose built,
dedicated device to enjoy it. There was no “Swiss Army knife” good enough for
the music we wanted you to hear.
- This triangular shape also has
additional benefits: it can be held upright for one-hand operation or it can
sit flat on your desktop or home stereo system. The display automatically
rotates depending on the orientation of the device. But the best thing about
this shape is that we were able to include the best sounding audio components
with absolutely no compromises. The PonoPlayer will certainly be recognizable
on your desk as the unique product it is – the world’s best sounding portable
digital music player.
Check out some rewards...
Meet the team:
PonoMusic was founded by Neil Young in 2011 to create a movement to revive the soul of music, and to recreate the vinyl experience in the digital realm. Neil has assembled a fantastic team who are extremely passionate about music:The core PonoMusic team:
Our extended team (with our thanks and gratitude):
Risks and challenges Learn about accountability on Kickstarter
PonoPlayer Production
The PonoPlayer will be built by PCH International (Cork, Ireland and San Francisco), with its production facilities in Shenzhen, China. PCH International understands every step from design to direct fulfillment, and supplies products to many of the world's leading consumer electronic companies.
The PonoMusic and PCH teams began collaborating at the design stage almost two years ago at a meeting with Neil Young and Liam Casey, the CEO and founder of PCH International. As the design progressed, we worked closely with the PCH team to ensure the product was designed for high quality, high volume production. The PCH team includes engineers, toolmakers, a project manager, procurement specialist, packaging designer, and production specialists.
To date we have completed our tooling for first samples of the final enclosure, which have been used in building 50 units for testing, including listening tests by artists and audio experts. For these units we designed and built the circuit boards and did final assembly in Silicon Valley.
Our next step is to do one more revision of our electronics board, implementing some specific additional audio technology from Ayre Acoustics. We plan to build 50 additional units for more testing. Once we are fully satisfied with our final design we will be moving from our current engineering build environment in California to a pre-production facility at PCH International in Shenzhen. We will then work with PCH to build out the final assembly line, install the test equipment, and do two more builds before beginning production.
After several generations of prototypes and successive improvements, the latest generation players have undergone extensive testing for over six months. We now need to complete the final iteration of the design, conduct extensive testing of the player, develop and test our online PonoMusic.com Store, and move into production.
PonoMusic.com Store
We are currently engaged with one of the world's best Content Delivery Networks to build out the backend of our PonoMusic.com Store. Furthermore, we are working with a fantastic desktop media center vendor to build out the PonoMusic App for Mac and Windows PC. This media management application will act as the hub of your Pono ecosystem. It will allow you to:
• Browse, sample, purchase, and download music from the PonoMusic.com Store
• Manage and organize your entire music library including building playlists
• Load your favorite music on to your PonoPlayer for enjoyment at home or on the go
We are also working diligently on our main website, PonoMusic.com, where music lovers will be able to explore the PonoMusic universe, provide us feedback, collaborate with each other, and be part of PonoMusic as a movement for the highest quality digital recordings. We are very excited about the community of music lovers that will form and grow on our site.
We will begin to populate our music library with a great collection of high-resolution music. This is an on-going, never-ending process that we are eager to begin and will be delighted to continue every day at PonoMusic.com.
We believe that the risks described above are manageable, assuming a successful Kickstarter campaign.
Rewards & Fulfillment
We plan to fulfill the product rewards directly from PCH International to our donors using 3-day delivery. We plan to start production in late Summer and deliver the rewards to our supporters in October, 2014. We will be keeping our supporters informed on our progress through the various phases of our development and production process. Delays, should they occur, typically will likely be due to supply chain lead times of some special audio components or any unexpected challenges in the ramping up of production. However, we have great confidence in the substantial experience of PCH. They are real pros. As they say, “This ain’t our first rodeo”.
FAQ
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It’s simple yet profound. The Pono promise is to offer you the highest quality digital music albums or songs in the world - at PonoMusic.com. This is the start, the source, of a listening experience unlike any other – powerful, emotional, satisfying. And, we’ve built a portable music player unlike any other in the world to enjoy this music wherever it takes you. But PonoMusic is more than just a high-resolution music store and music player. Pono is a grassroots movement whose mission is to bring back the soul of music, which has been left behind in the evolution of convenience. PonoMusic digital albums capture all the feeling, spirit, and emotion that the artists put in their original studio recordings – nothing more, and certainly nothing less.
To make this possible we’ve created an entirely new end-to-end experience, and an “ecosystem” to allow you to effortlessly manage this new world of music quality. We’ve sourced the studio master quality (digital) recordings - and we have also designed the portable PonoPlayer with a “no compromises” approach to bring that original recording back to life, untouched by the heavy hand of compression. Close your eyes and it feels like the music is being performed live. Right in front of you. You hear the nuances, the soft touches, the ends on the echo, the air in the ambiance, and the full texture. Everything the artist meant for you to hear.
Listen to what some of the world’s most loved artists have to say about PonoMusic at http://www.ponomusic.com. Their own words, unscripted, are as powerful and emotional as their own music. They describe how we take them back to the same feeling they had in the studio. This is a feeling that they’ve lost – that we’ve all lost - with the proliferation of lossy compressed digital formats such as mp3 - where everything became loud and flat and heartless. Yes, mp3s are really convenient, and sometimes, that’s OK. But, if you want to hear all the music, if you want it to be really special, you have to start with all the music.
As Neil Young says, “it’s about the music, it’s the real music experience for the 21st century. It feels good because it is good.”
-
Do you think Leonardo da Vinci would be happy if we could only see photocopies of the Mona Lisa? The community of musicians cares deeply about their art. They want their music heard and experienced the way they brought it to life with great care and commitment, in the studio. Many people feel that the best vinyl records did a great job of capturing the soul of their music, but that lossy and compressed digital formats such as mp3 just can't deliver the full emotional music experience they intended. Please see http://www.ponomusic.com.
Many musicians you know and love have told us that they want their fans to have a choice – an opportunity to buy their music conveniently, and listen to it on portable devices, at the highest quality. This lets music lovers hear and feel the full impact of their work. We created PonoMusic to ensure the highest quality version is both available, and easy to buy and enjoy.
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PonoMusic is a complete digital music ecosystem: the PonoMusic Store and the PonoPlayer together deliver stunningly clear music, the next best thing to hearing it in the recording studio. The PonoPlayer is a purpose-built device, designed by world-renowned audio engineers, to do one thing, and one thing exceedingly well - to let you hear high quality PonoMusic in its original quality for the original experience.
The PonoPlayer meaningfully improves the listening experience with any quality of headphones, speakers, or playback system. However, when using higher quality headphones and/or speakers, the PonoMusic difference is profound. The PonoPlayer will show you, via its user interface and a special “light” (to indicate a certified PonoMusic song) exactly what quality level you are hearing - when you are hearing Pono quality, and when you are not. If the light is lit, then the music you are listening to is Pono-certified as the best available quality.
Should you invest in a PonoPlayer? If you want to experience your music, feel its soul, and have it run through your veins, then PonoMusic is for you. We want you to know that our Kickstarter campaign is being watched carefully by many key people in the music industry to understand the market interest in high-resolution digital music. Your Kickstarter pledge is not just a vote of support for PonoMusic. It is also an important voice for the momentum of the PonoMusic revolution - our movement to bring back the soul of music.
The PonoPlayer was created to bring PonoMusic to a broad audience of music lovers, certainly not just audiophiles. It's a portable player that breathes life back into music, it is easy to use, and it won’t break your budget.
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Yes. We are confident that you will hear the difference. We're even more confident you will feel it. Everyone who’s ever heard PonoMusic will tell you that the difference is surprising and dramatic. Especially when they listen to music that they know well – their favorite music. They're amazed by how much better the music sounds – and astonished at how much detail they didn’t realize was missing compared to the original. They tell us that not only do they hear the difference; they feel it in their body, in their soul.
Unfortunately, the way music is often listened to now, it allows us to recognize it as a song we might know, or a new song we might like, but not to hear or feel the music the way the artist created it. When we see a low quality photograph, we can almost always figure out what we are looking at - but when we study a truly stunning photograph, with the glorious detail and color and light and focus that a talented photographer can create with a great camera, we feel that picture differently – we are almost taken to the place it was shot, and to the same degree as listening to wonderfully recorded music, we can feel like we were “there”.
The difference between “OK”, “good” and “great” is a personal assessment. We all know in our heart and soul what music is supposed to sound like – we have all heard it, in its perfect form – live. At Pono, we work every day to bring you more music to listen to, as you know it’s supposed to sound.
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The PonoPlayer was designed with a “no compromises” approach to sound quality. We partnered with the engineering team at Ayre (www.ayre.com) to include some of their world-class audio technology in our PonoPlayer. The Ayre team describes their contribution to the PonoPlayer design as follows:
• The digital filter used in the PonoPlayer has minimal phase, and no unnatural (digital sounding) pre-ringing. All sounds made (including music) always have reflections and/or echoes after the initial sound. There is no sound in nature that has any echo or reflection before the sound, which is what conventional linear-phase digital filters do. This is one reason that digital sound has a reputation for sounding "unnatural" and harsh.
• All circuitry is zero-feedback. Feedback can only correct an error after it has occurred, which means that it can never correct for all errors. By using proprietary ultra-linear circuitry with wide bandwidth and low output impedance, there is no need for unnatural sounding feedback.
• The DAC (Digital-to-Analog Converter) chip being used is widely recognized in the audio and engineering community as one of the best sounding DAC chips available today.
• The output buffer used to drive the headphones is fully discrete so that all individual parameters and circuit values and parts quality can be fully optimized for the absolute finest sound quality. The output impedance is very low so that the PonoPlayer delivers perfectly flat frequency response and wide volume range using virtually any set of headphones.
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No. We want to be very clear that PonoMusic is not a new audio file format or standard. It is an end-to-end ecosystem for music lovers to get access to and enjoy their favorite music in the highest resolution possible for that song or album. The music in the PonoMusic.com Store is sold and downloaded in industry standard audio file formats.
The PonoMusic.com Store uses FLAC (Free Lossless Audio Codec) audio format as its standard, for compatibility, although the PonoPlayer can play most popular high-resolution music formats from other sources. PonoMusic has a quality spectrum, ranging from really good to really great, depending on the quality of the available master recordings:
• CD lossless quality recordings: 1411 kbps (44.1 kHz/16 bit) FLAC files
• High-resolution recordings: 2304 kbps (48 kHz/24 bit) FLAC files
• Higher-resolution recordings: 4608 kbps (96 kHz/24 bit) FLAC files
• Ultra-high resolution recordings: 9216 kbps (192 kHz/24 bit) FLAC files -
Generally speaking, mp3 files have a bit rate of 192kbps or 256kbps. These are highly compressed files, and are smaller in size than higher resolution music files. The good news is that you can keep a lot of them in a small amount of storage on a portable player or mobile device. The bad news is that they’ve lost a lot of the musical information that often reveals the most pleasant and satisfying aspects of the music – mostly it is the sense of realism, and dynamics, and detail that higher resolution recordings typically capture.
On the “low end” of higher resolution music (CD lossless, 16 bit/44.1kHz), PonoMusic files have about 6 times more musical information than a typical mp3. With ultra-high quality resolution recordings (24 bit/192kHz), the difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the “song”.
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PonoMusic is supported by all major labels and their growing catalogues of high quality digital music. We are also working with independent labels across all genres to bring a diverse selection of music to the PonoMusic.com Store. The music industry is excited about making the amazing music they’ve curated conveniently available to music lovers everywhere in its highest available quality.
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The record companies set their own digital music prices, label by label. High-resolution digital albums at PonoMusic.com are expected to cost between $14.99 -$24.99, and there may be exceptions. For this price you get the best quality digital music available anywhere, you own these albums forever - they don’t live only in the cloud, but also on your computer and backup disc, and you can play them anytime you wish on your PonoPlayer or other compatible devices.
We will also be offering many of your favorite individual songs. We'll let you know the pricing soon.
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Your PonoPlayer works in much the same way as your other portable music devices. The PonoMusic App (for Mac or PC) provides you access to the PonoMusic Store, where you can browse, search, purchase and download high-resolution music to your computer. You then just connect your PonoPlayer mini-USB cable to your computer's USB port in order to sync your favorite music and playlists and then you can enjoy your PonoMusic at the same quality level as the original recording from your PonoPlayer.
The PonoPlayer has two output jacks: one is a normal mini-stereo headphone plug, and the output is specially designed for headphones or earbuds and is meant for personal listening; the second is a stereo mini-plug analog output and is specifically designed for listening on your home audio system, in your car, or as an input to your Sonos Connect, so you can share the PonoMusic experience with your friends and family. Keep in mind that your audio experience may vary depending on the capability of the audio system you use.
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The PonoPlayer was designed to meet or exceed the audio quality of portable devices and many home audio components:
• It is available in yellow or black with a soft touch finish. It weighs 4.5 ounces (128 grams) and comes in a box with:
- A 120/240VAC adapter/charger
- A micro USB cable for charging and syncing files from a Mac or PC
- 64GB of internal memory and a removable 64GB microSD card included (128GB total)
- Free downloadable desktop software (for Mac and PC) with a built-in music store to browse, purchase, manage and sync Pono certified tracks as well as others
- A user guide• The dimensions of the PonoPlayer are 5” (H) x 2” (W) x 1” (D)
• It is powered by a built-in Li-Ion rechargeable battery for all-day listening (about 8 hours).
• It has very easy-to-use controls:
- The O button turns the player on and off.
- The + and - buttons adjust the volume.
- The illuminated color touch display lets you scroll through your music by album, song, artist, ..., and play, stop, fast forward, ...It has a 1-year warranty and will retail for $399 at www.PonoMusic.com (Available through Kickstarter.com within the PonoMusic campaign, for a limited time, for $300)
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The PonoPlayer ships with a total of 128GB. 64GB of memory is built into the player and another 64GB of memory on a removable microSD card. The expansion slot can accept microSD cards of up to 64GB each. Unlike many other portable music players, the microSD cards are designed to be easily swappable. For example, you can build a library of various playlists or genres on different cards and simply swap them in and out, much like you'd swap game cards on a portable gaming console. So in reality you have infinite capacity on the PonoPlayer.
How many songs can it hold? That depends on the quality of your music files:
• CD lossless quality recordings (44.1 kHz/16 bit): About 5000 tracks.
• High-resolution recordings (48 kHz/24 bit): About 3200 tracks.
• Higher-resolution recordings (96 kHz/24 bit): About 1600 tracks.
• Ultra-high resolution recordings (192 kHz/24 bit): About 800 tracks.This is a LOT of high-resolution music, and we say, “the more the better”. You’ll get hooked on how good this music sounds.
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Yes, you can and it will probably sound better on the PonoPlayer than you've ever heard it.
The PonoPlayer is designed to play PonoMusic with stunning clarity. However, the player can play almost any kind of music track including FLAC, ALAC, mp3, WAV, AIFF, AAC (unprotected).
What this really means is the PonoPlayer can play all your digital music, and all of it will sound great.
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Not today, but hopefully some day.
Streaming music typically requires highly compressed music files and at this time high-resolution digital music is not well suited for streaming - it can’t yet, based on a lot of technical variables in the “network playback” chain, reliably deliver the sound quality that you deserve from your favorite artists’ finest recordings.
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