Fritinancy

January Linkfest

“Picking a product name is all agony and no ecstasy,” writes Trello founder Dan Ostlund (“The Agonies of Picking a Product Name”). His detailed account of his own DIY effort is a cautionary tale, although he doesn’t explain why the company felt it necessary to jettison its perfectly good placeholder name.

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Top executives writing about verbal branding may be a trend now. Here’s Larry D. Kramer, president of the Hewlett Foundation in Menlo Park, California, on how his organization developed a new tagline (“What’s in a Tagline?”):

When I first proposed reexamining the tagline, I felt almost sheepish. The Hewlett Foundation pays little attention to self-promotion (that itself is a core value here), so why bother putting time and effort into something so marginal. Instead, the project proved to be both interesting and fruitful—an opportunity to reaffirm and remind ourselves about who we are and who we want to be.

You’ll have to scroll down to the tenth paragraph to learn what the new tagline is. Otherwise, nice process story.

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Ad Week rates the brand extensions of 2013: the worst (Grateful Dead skis) and the best (Google Glass).

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This parody trailer for the new Muppet movie, Muppets Most Wanted, aired during Sunday night’s live Golden Globes broadcast, and it was so smart and funny I wished I could hit the rewind button. AdFreak says the promo “does a double public service by also making fun of all the mass-media self-adulation that studios crank out during Hollywood awards season.”

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The Oxford University Press blog has a comprehensive words-of-the-year roundup that includes words of the year in Spain, Norway, France, and elsewhere. I’m fond of “plénior,” the mot nouveau pour 2014; it’s a more positive word for “senior citizen” that implies “full of life.”

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While we’re in Oxford, check out the Oxford English Dictionary birthday word generator, which scours the OED database for words’ first occurrences, 1900 through 2004, and offers up one for your birth year. If you were born in 1984, for example, your word is “shopaholic.” Happy 30th, you crazy shopper, you!

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“In books, movies, and media, the most popular title word is ‘new’,” according to Worldcat’s survey of more than 1 billion titles, summarized in The Atlantic.

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“Unneeded warnings against sentences that have nothing wrong with them are handed out by people who actually don’t know how to identify instances of what they are warning against, and the people they aim to educate or intimidate don’t know enough grammar to reject the nonsense they are offered. The blind warning the blind about a nonexistent danger.” That’s linguist Geoffrey Pullum in “Fear and Loathing of the English Passive.” It will be published later this year in the journal Language and Communication; but you can read the PDF now. Pullum cites 46 examples of tsk-tsking about “passive” constructions that aren’t passive at all. 

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Does Twitter seem like a foreign language to you? New York Magazine has a handy decoder for hatefave, Florida man, whoa, and other lingo (“The 2013 Twitter Glossary”). One of the terms, because, was chosen American Dialect Society Word of the Year for 2013; another, subtweet, was one of my 2013 words of the week.

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“Breaking it down Barney-style,” “Embrace the suck,” and 29 other phrases that only people in the military will understand, in Business Insider (hat tip: Patrick LaForge). For more on “embrace the suck,” read Ben Zimmer at the Slate language blog Lexicon Valley.

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“A mini-car named Hustler? Japan’s brand names raise eyebrows.” Via Reuters (hat tip: Rochelle Kopp of Japan Intercultural Consulting).

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U.S. readers: Have you/youse/y’all taken the Harvard Dialect Survey? Quick—take it now. Then, just for laughs, compare your results with Sarah Larson’s parody for the New Yorker’s humor blog, “What Do Y’all, Yinz, and Yix Call Stretchy Office Supplies?”

By the way, the HDS tells me I might be from Salt Lake City, a place I’ve visited exactly once and which about 700 miles distant from my true birthplace, Los Angeles.

October Linkfest

It’s Portmanteauber! But first, let’s welcome the return of the Name of the Year Tournament, “a celebration of unconventional names and the people who wear them.” After a 30-year run, NOTY’s originators stepped down in 2012; the tournament is now run “by two recent graduates of a university near Chicago” with “boring names” who are carrying on the tradition under a new URL. This year’s brackets include Hurricane Weathers, Fancy English, and Leila Bossy-Nobs. Go forth and vote!

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“One of my biggest language pet peeves is the phrase ‘That’s not a word’,” writes James Callan, a content strategist and linguistics aficionado in Seattle. So he launched the Nixicon “to find and retweet people on Twitter who claimed that something isn’t a word.” In less than a week he’d discovered and circulated more than 200 “not a word” tweets.

A few days after starting this, one thing is clear: people really hate irregardless, ain't, and mines.

— That's Not A Word (@nixicon) October 14, 2013

As for the Nixicon name, James says it’s “a portmanteau of ‘nix’ (meaning ‘no’) and ‘lexicon’.”

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Speaking of non-words and portmanteaus, in May 2012 a group of lexicographers, poets, and authors coined “phubbing”—a portmanteau of “phone” and “snubbing”—to describe “the phenomenon of ignoring people in front of you in favor of paying attention to your phone,” according to an article in Advertising Age. Since then, the ad agency McCann Melbourne has been seeding the word—on Facebook and the StopPhubbing website, among other platforms—as a way to create interest in, and sell more copies of, a new edition of Australia’s Macquarie Dictionary. The Wordability blog (which slightly misrepresents the word’s origin) calls phubbing “the best new word of the year” and says the word’s rise demonstrates “all that is good about modern word formation.”

Watch Macquairie’s video about the birth and spread of “phubbing.”

 

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Why do some invented words—gobbledygook, blurb, and smog, for example—catch on? Ralph Keyes writes in The American Scholar that “need and usefulness” and the ability to “capture a widespread sensibility” are key indicators. So is playfulness: “A remarkable number of terms we use today originated in the speech bubbles and captions of cartoonists,” Keyes observes.

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In a couple of months we’ll be placing our bets on the 2013 word of the year. Allan Metcalf, author of many books on language (including the definitive history of “OK”) and the executive secretary of the American Dialect Society, makes the case for “Obamacare” as this year’s leading candidate. (My own money, as of this moment, is on “shutdown.”)

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My friend Suzanne Mantell, a writer, editor, and rare-book dealer, has written a lovely defense of old-school reading matter: “Real Books and Why We Love Them.”

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Another friend, Mike Madrid, has published a new book: Divas, Dames & Daredevils: Lost Heroines of Golden Age Comics. (Mike also wrote The Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines.) An illustrated excerpt from the new book—“10 Most Badass Comic Book Heroines”—is up at Huffington Post. I’m loving the name of these nearly forgotten supergals: Jill Trent, Science Sleuth! Madame Strange! Betty Bates, Lady-at-Law! And how did they get away with “Pussy Katnip”?

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There were plenty of snorts and snickers in my Twitter timeline over Fukuppy, the name of Fukushima Industries Corporation’s new egg-shaped mascot. But as Victor Mair, Language Log’s Asian-language expert, explains: “Fukuppy is actually a very nice name for a mascot in Japanese.”

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Thirty days hath Septaper? In Word Routes, Ben Zimmer looks at “the financial word of the moment,” taper, and how it gave rise to the portmanteaus Septaper (a gradual slowdown of bond-buying in September) and Octaper (ditto, for October). “September through December seem to lend themselves to creative blending,” Ben writes, “perhaps because the names form a prosodic pattern: each is a three-syllable sequence with a stressed middle syllable (i.e., an amphibrach) and ends in -er.” My own “portmonthteau” sightings include Socktober, Sharktober, OAKtober (celebrating the Oakland A’s), and Archtober (pronounced, perplexingly, ark-tober). (And see my 2012 post on X-toberfest.)

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Cronut, shmonut: Earlier this month Starbucks UK introduced a doughnut-muffin hybrid it dubbed the Duffin. Just one little problem with that: a small British bakery chain, Bea’s of Bloombury, has been selling its own “duffin” since at least 2011. (That last link includes a list of several other pastry portmanteaus, including the townie, the crookie, the fauxnut, and the muffle.) Alas, proprietor Bea Vo never troubled with trademark protection. As it happens, Bea’s coinage wasn’t original, either: Barry Popik, a historian of food terms, has found print citations for “duffin” going back to 2007.

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And speaking of food portmanteaus:

Did no one @BurgerKing say #satisfries out loud and know it sounds like "Saddest Fries"?

— Rye Silverman (@ryesilverman) September 27, 2013

March Linkfest

When did the Central Intelligence Agency start being called “the Company”? If you have evidence of a published example from before 1966, the OED wants to hear from you. Don’t worry, you won’t lose your security clearance.

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The iPhone could have been called the TriPod, the Mobi, or the TelePod, none of which would have been bad. The ePad Femme, on the other hand – “the world’s first tablet just for women” – suffers from more than a bad name. (Hat tip for both: Catchword.)

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Related: an honest iPad commercial.

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OK, just one more iThing link: the CTA Digital Pedestal Stand for iPad 2/3/4 with Roll Holder. (Via Virginia Postrel.)

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Three common mistakes in company naming, as told by three sadder-but-wiser business owners. (Related: my own post, Seven Ways to Go Wrong with Naming. )

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Another sadder-but-wiser tale: How not to name your restaurant. Author David Lizerbram, a trademark lawyer, leads off the story by observing: “It’s always astonishing to me that businesses will invest countless dollars in every aspect of their operations while relying on a name that will only bring legal issues.” Hear, hear!

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Speaking of trademark strength, this 1950 infographic is a thing of beauty.

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If you’re launching a fashion brand, should you follow the traditional route and name it after yourself (which worked fine for Christian Dior, Yves Saint Laurent, and Betsey Johnson)? Or should you follow the lead of some younger designers and choose a quirky name like Creatures of the Wind? Mark Prus, guest-blogging for Duets Blog, weighs the costs and benefits of “strange” as a naming strategy.

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Glad to see I’m not the only one who’s wondering about the proliferation of gratuitous umlauts in brand names. (Via @TimberlakeLaw.)

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Viewy, yellow-ammer, cooshy, and other words from Parade’s End – not the recent BBC/HBO series but the Ford Madox Ford tetralogy on which Tom Stoppard based his script.

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The Atlas of True Names “reveals the etymological roots, or original meanings, of the familiar terms on today's maps of the World, Europe, the British Isles and the United States. For instance, where you would normally expect to see the Sahara indicated, the Atlas gives you ‘The Tawny One’, derived from Arab. es-sahra “the fawn coloured, desert’.”

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From a glossary of American mountain-man lingo: “Arkansas toothpick” (a large, pointed dagger), “possibles” (a mountain man’s personal property), “terrapin” (dog meat).

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Blinkies, peelies, catalinas, and other words from the world of extreme couponing.

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Another one of those wonderful Wikipedia entries: a list of English-language idioms derived from baseball. (Via The Editor’s Desk.)

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Two takes on the evolution of “LOL” from “laughing out loud” to “just kidding”: from Anne Curzan at Lingua Franca and from Stan Carey at Sentence First. Stan includes a video clip of linguist John McWhorter (“Texting is not the death of writing. Texting is fingered speech”). 

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Finally: what if Seinfeld were still on the air?

 

August Linkfest

Crowdsourcing a name for a new apple-flavored Mountain Dew beverage seemed like such a good idea. What could possibly go wrong? Oh, plenty. “Suddenly, its gallery of suggestions featured such winners as ‘Gushing Granny,’ ‘Diabeetus,’ and my personal favorite, ‘Fapple’.” Mountain Dew now says the campaign was created by a local customer, not the company; the “offensive content”—created by unknown pranksters—has been scrubbed from the “Dub the Dew” website.

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My two posts about the origins of the expression “the whole nine yards” (here and here) continue to be among the most-searched entries on this blog. But the story isn’t finished: New research has unearthed a couple of citations that go back to the 1950s, a full decade earlier than previously assumed. Read Ben Zimmer’s Word Routes column about the new findings, “Stretching Out ‘The Whole Nine Yards’.”

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Speaking of idioms: Absolutely nobody knows where the phrase “round robin” comes from.

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The most-loathed words in the English language, according to readers of The Atlantic, include moist (of course!), curate, slacks, and artisanal.

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Love logos? Love data? Check out Emblemetric, a new blog by James I. Bowie about trends in logo design. No seat-of-the-pants stuff, this: Bowie bases his reports on more than 1.2 million logos in the U.S. Patent and Trademark Office database. Sample finding: “The use of two stars as a design element in US logos increased by 170 percent in 2011 over the preceding five-year period. Looking back over time, we can see that, following a pronounced dip in the 1970s, logos with two stars have been claiming an increasing share of new trademark filings for the last three decades.” Be still, my geekish heart.

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Set aside several hours to wander happily through the History of Advertising Trust, “the largest archive of British advertising in the world.” There’s also a lovely gallery of ghost signs. (Via @boswellaffleck.)

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At Union Square Café, a “K1” is a diner who will be proposing to his date. At Michael’s New York, “Lawn” is a chopped salad chopped extra fine. Ben Schott deciphers these and other secret codes used in the dining rooms and kitchens of some well-known New York City restaurants, .

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Eleven wonderful words with no precise equivalent in English. Quite a few are new to me, including bilita mpash (Bantu for “the opposite of a nightmare”) and ya-arburnee (Arabic for “may you bury me,” i.e., the expressed hope that you die before your beloved does). (Hat tip: @ourboldhero).

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What’s the nerdiest preposition of them all? Nope, not “notwithstanding.” Not even close.

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Lexicographer Kory Stamper on color definitions in Webster’s Third International Dictionary: “You could spend an hour alone getting lost in ‘cerise’ (‘a moderate red that is slightly darker than claret (sense 3a), slightly lighter than Harvard crimson (sense 1), very slightly bluer and duller than average strawberry (sense 2a), and bluer and very slightly lighter than Turkey red’). No doubt people did. That may explain why we don’t define colors this way anymore.”

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I want a wall-size poster of this Is the New diagram, which documents “every instance of the phrase ‘is the new’ encountered from various sources in 2005.” Samples: “October is the new December,” “staying in is the new going out,” and “flat is the new round.” (Via Diane Fischler.)

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“Ms. and Mrs.,” a small personal-care-products company, was constantly being misidentified, usually as “Mr. and Mrs.” So the founders hired professionals to come up with a new name. Smart move. (Via @alanbrew.)

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A wonderful list of paradoxes from virtually every discipline. I’m still pondering the Service Recovery Paradox: “Successfully fixing a problem with a defective product may lead to higher consumer satisfaction than in the case where no problem occurred at all.” (Via @operativewords.)

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I’m sure you’ll have quibbles and additions, but this Digital Trends list of “The top 10 worst car names of all times” includes some incontestable champions, like the Studebaker Dictator and Isuzu’s Mysterious Utility Wizard. (Via @lexiconbranding.)

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From the New Yorker’s Page-Turner blog, Mary Norris on “Semicolons; So Tricky”: “I thought semicolons were just inflated commas, and I realized that I had no idea how to use them, and was afraid it was too late to learn, so I decided to do without them. I stuck with what I knew: the common comma, the ignorant question mark, the occasional colon, the proletarian period.”

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From the New York Times’s Opinionator blog, Ben Yagoda on “The Point of Exclamation”: “A friend’s 12-year-old daughter once said that in her view, a single exclamation point is fine, as is three, but never two. My friend asked her where this rule came from and the girl said, ‘Nowhere. It’s just something you learn.’”

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Helen Gurley Brown, author of Sex and the Single Girl and transformative editor of Cosmopolitan, died Monday. From the New York Times front-page obit: “She was 90, though parts of her were considerably younger.” Ouch. It’s easy to mock Brown, and Cosmo, but let’s not forget that in the early years of Brown’s editorship the magazine published work by Patricia Highsmith, John Fowles, and Tom Wolfe, as these covers from the 1960s attest. And brava to Brown for saying this in 1964:

I personally don’t feel that the world is going to the dogs or that young people are inferior to their counterparts of a previous generation. Our moral codes have changed slightly, but what we have now is a lot better than the days of stricter moral codes when there was child labor, no equality for women, no federal aid for destitute people, plenty of robber barons and lynching.

Source: Bad Girls Go Everywhere, Jennifer Scanlon’s 2009 biography of Brown. (Hat tip: The Hairpin.)

July Linkfest

If you’ve been following the big science news of the month/year/century/millennium, you know that the “Higgs” in “Higgs boson” is British physicist Peter Higgs. But you may not be aware that“boson” was named for an Indian scientist, Satyendranath Bose. (Note: The Higgs boson is not to be confused with the Higgs bos’n or the Herrgs berson.)

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Ten weird rules that control how planets are named.

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Five words with surprising etymologies. I knew the “California” story, but was indeed surprised by “partridge.”

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Guest-blogging at Midlife Mixtape, Alexandra Rosas of Good Day, Regular People teaches us some useful Colombian idioms. I’m partial to ¿Y quién pidió el pollo? which translates literally to “And who ordered the chicken?” but is infinitely more versatile.

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Moving north of the border now: Studio360Redesigns assigned Toronto-based Bruce Mau Design the job of rebranding the Canadian national identity. The Brand New blog reports on Mau’s “Know Canada” redesign.

I think “Know Canada” is a brilliant slogan. Inexplicably, though, Studio360Redesigns conducted a separate contest, open to nonprofessionals, and chose a different slogan. I can’t say I share the judges’ enthusiasm for “Canada: We’re Not Just Colder, We’re Cooler.” Meh.

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“I call them the Liquid Names: they flow smoothly, like water down a glass streambed with no rocks or branches to impede its path.” Baby Name Wizard reports on “a new class of girls’ names” that has “taken hold in the past generation.”

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What if language magazines were sold at supermarket checkouts? Two hypotheticals, one from Mignon (Grammar Girl) Fogarty (pictured below), the other from an opinion piece by John McWhorter in theNew York Times.

I especially like “What to do when he ‘begs the question’.”

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“On Newsroom, every word is expertly crafted by an genuine genius of dialogue. In a newsroom, people alternate between exhaustion and caffeinated hysteria.” And other differences between the HBO seriesThe Newsroom and an actual newsroom.

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Need a rhyme or a near-rhyme? RhymeBrain is one of the better online dictionaries I’ve seen. (Hat tip: John McChesney-Young.)

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Destination weddings, destination birthdays, destination funerals: How did “destination” become a modifier, anyway?

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The Project Twins’ illustrated dictionary of “unusual words,"     from acersecomic to zugzwang. (Via Culture Desk.)

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This is swellacious: The Oxford English Fictionary, “Defining words that aren’t real. Yet.” (Via this tweet from Our Bold Hero.)

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Spin magazine’s list of the 40 greatest band names of all time. (Via@VerbID.)

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How well do you know carny lingo? Trucker lingo? Show-biz lingo?

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Q: What’s the correct pronunciation of “Moleskine”? A: Whatever you like.

 

Word of the Week: Dark Money

Dark money: Pools of unregulated political contributions whose sources and fundraisers are anonymous (“dark”).

“Dark money” is a new twist on “soft money”—unrestricted political contributions used by political parties to elect candidates. (“Hard money,” by contrast, is regulated by the Federal Election Commission and limited to $5,000 per year per contributor.) This sense of “soft money” has been around since at least the early 1990s. The first usage I found of “dark money” is in an October 2010 report by the Sunlight Foundation, a nonpartisan, nonprofit organization dedicated to government transparency. The report, “Follow the Dark Money,” was published just before the midterm elections. It asserted in its first paragraph:

As much as $110 million has been pumped into the elections so far by political groups that have yet to disclose their donors, reports submitted to the Federal Election Commission show, and this “dark money” from unknown contributors has impacted 168 congressional races across the country.

That money flood was the direct consequence of a pair of 2010 U.S. Supreme Court decisions—Citizens United v. Federal Election Commission and SpeechNow.org v. Federal Election Commission—that rewrote campaign-finance law to allow unlimited contributions from individuals, unions, and corporations as long as those expenditures were “independent” (not directly connected to a candidate or party).

The majority opinion in Citizens United stressed the importance of “prompt disclosure of expenditures” to “provide shareholders and citizens with the information needed to hold corporations and elected officials accountable for their positions and supporters.” In practice, however, disclosure has been notably absent.

Mother Jones, the nonprofit investigative magazine familiarly called MoJo, picked up the “dark money” tag in 2011 and in April 2012 turned it into a regular beat covered by reporter Andy Kroll. Another reporter, Gavin Aronsen, writes the “This Week in Dark Money” post for the magazine’s Political Mojo blog. Mother Jones has devoted two issues, including the current one, to the dark-money theme.

 

Mother Jones, July-August 2012, page 17.

 

MoJo’s co-editors, Clara Jeffery and Monika Bauerlein, talked about dark money in a recent interview with Bill Moyers. At about 3:58, Moyers asked about the origins of “dark money.”

Moyers: What were you after there? Why that term?

Jeffery: We were searching around for a metaphor, and we had some celestial inspiration, as it were. Because like dark matter, which is something that’s in the universe and we know is very powerful but we don’t really understand it and we can’t really see it and we’re only beginning to be able to measure it– that’s true of dark money. Especially since Citizens United, there’s just so much unregulated, undisclosed money flowing through SuperPACs and their 501cs. To paraphrase [Arizona Senator] John McCain, very often we don’t know where the money’s coming from, who it’s going to, what its purpose is—it’s just out there. We can see the effects of it later, but we don’t know in anything close to real time what’s being raised and spent.

Dark money is “two-thirds to three-quarters Republican,” Bauerlein told Moyers. “Both sides can play this game,” she said, “but Republicans have an inherent advantage in that their natural constituency has a lot more money.”

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For more on 2012 campaign lingo, see my Visual Thesaurus columns published May 16 and May 23. (Subscription required.)

More Campaign Lingo 2012

Part 2 of my lexicon of presidential-campaign buzzwords—guillotine to super PAC—was published today on the Visual Thesaurus. You’ll have to subscribe to read it (and Part 1), and of course I hope you will. Meanwhile, here’s an outtake from the column, cut to keep the list to an even dozen:

Meh. The monosyllabic expression of disappointment has been used for the Republican contest in general and especially for candidate Romney, who has failed to generate much enthusiasm among voters. Punning on the candidate’s name, reporters and humorists started referring to “Meh Romney.” (There’s even a Tumblr blog where you can download a Meh Romney poster.) Meh was popularized by a 1995 episode of “The Simpsons” (“Lisa’s Wedding”), but Visual Thesaurus executive producer Ben Zimmer has traced it further back to a Yiddish source.

Read the rest of Campaign Lingo 2012: Part 2!

On the Visual Thesaurus: Presidential Campaign Lingo

In my latest column for the Visual Thesaurus, published today, I consider some buzzwords and catchphrases of the current U.S. presidential campaign, which is entering the general-election phase. It’s the first of two columns, organized alphabetically, so if you don’t see one of your favorite words or phrases, check back in a week or so.

Here’s an excerpt from this week’s installment. You’ll need to subscribe to read the rest!

Forward. The Obama campaign's slogan — “Forward” — made its debut in late April. Pundits immediately parsed it as if it were the Rosetta Stone. Buzzfeed claimed the slogan was borrowed from the left-ish news channel MSNBC (“Lean Forward”); Slate saw a connection with a 2005 slogan used by Britain's Labour Party (“Forward, Not Back”). Other observers pointed to the centrist Israeli political party Kadimah (which means “forward” in Hebrew), to old Soviet slogans, and to the Jewish Daily Forward, which launched in New York in 1897 as a Yiddish-language newspaper and led many fights for social justice. The slogan also revived an old Democrats vs. Republicans joke: “If you want the car to go forward, put it in D; if you want to go backward, put it in R.”

Read the rest of “Campaign Lingo 2012.”

Flashback: Read my 2008 campaign-lingo column for the Visual Thesaurus!

Word of the Week: Wantologist

Wantologist: A coach who sells his or her assistance to people unclear about what they want. A blend of want and -ologist (“specialist”). Derived from Want-ology, a trademark registered in 2008 to Dr. Kevin B. Kreitman, “cybernetician & Renaissance woman.” (“That’s Kevin—just like the man’s name. And yes, I am female.”)

Here’s how the Want-ology website explains it:

To get what you really want, you have to know what you really want. Feel really secure that your dream job won't trap you in a nightmare. And feel confident that you can avoid jumping “out of the frying pan into the fire” when you decide to go for it.

Want-ology^TM is the fundamental course that will focus you on what you truly want in a way that will enable you to make your dreams come true.

In a new book, The Outsourced Life: Intimate Life in Market Times, sociologist Arlie Russell Hochschild examines wantologists and their kin: dating coaches, wedding planners, Rent-a-Grandmas, photo-album assemblers, nameologists (who will name your baby for a fee), and so on. This passage comes from an excerpt published in yesterday’s New York Times Sunday Review:

After a 20-year career as a psychologist, Ms. [Katherine] Ziegler expanded her practice to include executive coaching, life coaching and wantology. Originally intended to help business managers make purchasing decisions, wantology is the brainchild of Kevin Kreitman, an industrial engineer who set up a two-day class to train life coaches to apply this method to individuals in private life. Ms. Ziegler took the course and was promptly certified in the new field.

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Ms. Ziegler explains that the first step in thinking about a “want,” is to ask your client, “ ‘Are you floating or navigating toward your goal?’ A lot of people float. Then you ask, ‘What do you want to feel like once you have what you want?’ ”

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Ms. Ziegler provided a service — albeit one with a wacky name — for a fee. Still, the mere existence of a paid wantologist indicates just how far the market has penetrated our intimate lives. Can it be that we are no longer confident to identify even our most ordinary desires without a professional to guide us?

Hochschild wonders whether wantology represents “the tail end of a larger story”:

Consider some recent shifts in language. Care of family and friends is increasingly referred to as “lay care.” The act of meeting a romantic partner at a flesh-and-blood gathering rather than online is disparaged by some dating coaches as “dating in the wild.”

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The very ease with which we reach for market services may help prevent us from noticing the remarkable degree to which the market has come to dominate our very ideas about what can or should be for sale or rent, and who should be included in the dramatic cast — buyers, branders, sellers — that we imagine as part of our personal life. It may even prevent us from noticing how we devalue what we don’t or can’t buy.

Hochschild is not the only author asking these questions. Michael J. Sandel, a professor of government at Harvard, has just published What Money Can’t Buy: The Moral Limits of Markets, which is also about what money can buy—a prison-cell upgrade and the right to emit carbon dioxide into the atmosphere, to name just two examples. An excerpt from Sandel’s book appeared in the April issue of the Atlantic.

February Linkfest

The “Downton Abbey” anachronisms story certainly has legs. I wrote about one out-of-place usage, “to contact [someone],” in January; this week Ben Zimmer compiled a video of several ahead-of-their-time usages and wrote about them for the Visual Thesaurus. Graduate student Ben Schmidt goes further and deeper in a post on his Sapping Attention blog that summarizes the results of feeding “every single two-word phrase through the Google Ngram database to see how characteristic of the English [l]anguage, c. 1917, Downton Abbey really is.” (Via Language Hat.) “Black market,” “shortages,” “mitral valve prolapse,” and even “wartime” and “peacetime”? All rare or unheard-of in England in the nineteen-teens. (“To have legs” = to show potential for a long run. First documented in 1930, “orig. and chiefly U.S.,” according to the OED. Keep that in mind when you write your Civil War novel.)

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Meanwhile, the Wordnik blog looks on the bright side, identifying some fusty (or simply odd-to-American-ears) words and phrases that “Downton Abbey” got right, like penny dreadful, dropsy, and sprat to catch a mackerel.

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What’s a “cryppie”? A “day lady”? A “Korling”? A guide to the just-declassified lingo of the National Security Agency.

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From another subculture, a dictionary of Western slang, lingo, and phrases, wherein I learned that a “banjo” is a miner’s term for a short-handled shovel and “goat meat” is venison killed out of season. As far as I could ascertain, the lexicon is free of Deadwood-esque naughty words.

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A whole bunch of US newsroom lingo, slang, and catchphrases, from the universal (nut graf, gutter, downstyle) to the hyperlocal. My favorite in the latter category: “Arnie Pye,” used by the New Jersey Jewish News to refer to a jokey lede or headline that isn’t all that funny. Arnie Pye (in the sky) is the helicopter traffic reporter on “The Simpsons.”

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Besides our sun, how many stars can you name? (Via TYWKIWDBI.) One that didn’t make the list: Gomez’s Hamburger.

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Here’s a quiz for you: Westminster Dog Show champion dog name or line from Allen Ginsberg’s “Howl”? Exactly as tough as you’d think. (Via @BeautyMarks.)

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I’ve written previously about how Twitter got its name. Now read how the company bought Twitter.com from a bird enthusiast for the bargain price of $7,500.

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How to pronounce things hilariously. (Via Kottke.)

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Henry Hitchings, author of The Language Wars, talks to The Browser about “stupid myths” about the English language, e.g., “that Americans are ruining English or that American English is worse.” That, says Hitchings, “is just an absurd thing to say.”

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Speaking of stupid myths, did your fourth-grade teacher tell you there was a “rule” about never ending a sentence with a preposition? Then I implore you to listen to Slate’s new Lexicon Valley podcast, “Where Did That Sentence-Ending Preposition Rule Come From?” And worry no more about what you end your sentences with.

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And speaking of sentences and endings, here’s an appropriate cartoon by Wiley, via Mighty Red Pen: