Annual Celebration
Start Your Day with the Ad Council of Rochester and Green Mountain Coffee! Keynote Address over Breakfast from TJ Whalen, VP of Marketing & Sales, Green Mountain Coffee Roasters Thursday, November 15 | 8:30am-10:15am Radisson Hotel Rochester Riverside The Ad Council is thrilled to welcome keynote speaker TJ Whalen, from Green Mountain Coffee Roasters, the Waterbury, VT based company which began as a single café in 1981 and had sales of 2.6 billion in 2011. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters (GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. The Ad Council will also ...
Our Work
This is an overview of the public service campaign projects the Ad Council of Rochester is currently supporting. Each project is composed of a collaboration of nonprofit organizations as well as volunteers from the marketing communications field and lead by an Ad Council team member. Clients are provided with strategy development and implementation support including research, creative development, design and production, and media placement through our local media partners. The Ad Council also offers a suite of capacity-building programs to individual nonprofit organizations to improve their marketing communications efforts with key constituents. CHILD SEXUAL ABUSE – Catalyst Child sexual abuse is alarmingly common today. ...
Coffee and Consult
Is Your Marketing as Good As Your Cause? We should talk about that. Our mission is to help you meet yours, so whatever challenge you happen to be facing, we're here to help you succeed. Whether it's strategic planning, brand development, marketing planning or something in between, we've been there, and we can help you do that. Set up a free coffee consultation. After an hour with us, you may just have a whole new perspective - to go with that pleasant caffeine buzz. Two Organizations. One Hour. Zero Cost. Start the conversation today. To learn more about this program, please call 585-442-0200 x208 or email info@adcouncilroch.org.
Lead Poisoning Prevention
Program Goal In 2005, this campaign was developed to help address the fact that hundreds of children are lead poisoned in Monroe County each year. A small amount of lead paint dust can cause irreversible brain damage to young children, and can have a devastating lifelong impact, starting with learning disabilities, trouble in school and problems with impulse control that can ultimately lead to real impacts on public safety. It is a problem that effects all of us. With the help of Roberts Communications, we took a social marketing approach to this multi-faceted problem, fully evaluating all of the influences on the ...
Volunteer
Each year, the Ad Council works with more than 200 nonprofit organizations to make our community stronger by giving voice to their diverse public issues and needs. But we can’t do it alone – we need you and your expertise! Please contact Annie Sullivan at (585) 442-0200 x208 or asullivan@adcouncilroch.org if you are interested in volunteering in any of the following ways: Strategic Roundtables Our Roundtable program provides a forum where a volunteer team of marketing and communications professionals serves as a “think tank,” helping a nonprofit team address a particular challenge, concern, or opportunity. Volunteers on our email list can opt-in to ...
Contact Us
Advertising Council of Rochester 274 N Goodman St, Suite B269 Rochester, NY 14607 Phone: 585-442-0200 Fax: 585-442-0204 Email: info@adcouncilroch.org View Larger Map
H2O Hero
Program Goal There are few resources more precious to us than our fresh water supply. But we all recognize that in some areas, pollution is a real issue. A 2006 survey we conducted indicated 50% of area residents believe industry is the biggest polluter, when in reality, 80% of the remaining water quality impacts are from what is called nonpoint source pollution – mainly stormwater runoff. Our goal was to help ordinary citizens understand the power of simple behavior changes to make significant improvements to water quality. The Approach The creative team at Sigma Marketing worked with internationally-renowned illustrator David Cowles to develop Larry, ...
About
Since 1950, the Ad Council of Rochester has been the country’s only community-based service organization committed to bringing voice to community issues and needs in partnership with nonprofit organizations from all segments of the community. With the community as our client, we do this in two ways: by creating impactful public service campaigns and building capacity within the nonprofit organizations we serve. We do this with the generous support of over 30 local media outlets, 75 local businesses, and a cadre of over 375 dedicated volunteer marketing professionals. Board of Directors History of the Ad Council Lantern Award Winners Nonprofits Served
Events
Training Events For Nonprofits Academy- Academy sessions focus on marketing and communications topics with a simple goal – to enhance your professional marketing and communications know how. There are between 8 and 10 Academy sessions throughout the year, with a dynamic mix of facilitators and topics. Academy sessions are single-topic, 2 hour sessions, with a formal presentation as well as a Q&A period. Webinar- The webinars offer 1-2 hour interactive, educational sessions engaging expert speakers on a variety of diverse communications and marketing related topics relevant to nonprofits. Webinar attendees can interact with presenters throughout. As a perk of registering for a webinar, attendees ...
Community Impact Campaigns
Our Public Service Campaign work represents our most intense investment of resources to a diverse group of community initiatives. To receive this project support, you must complete an application. The next deadline for support is Friday, April 26, 2013 by 5pm. We urge you to contact us prior to completing the application to discuss your project (585-442-0200 x204). Community Impact support works in partnership with a collaborative of nonprofits by providing marketing and communications planning and implementation services such as strategy development, talent and expertise to create a campaign, media planning and distribution and account management services. Criteria for Project Support Proposal Application Instructions ...
Whether you are a nonprofit professional looking to help your organization be more successful, or a marketing pro looking to make a difference in your community, the Ad Council is here for you. Check out our services for nonprofits and volunteer opportunities.
We’re looking forward to working with you!