Who We Are
ProtectMyMark is a service of Molander & Associates Inc., a leading provider of professional education products and strategic planning services to e-commerce professionals, entrepreneurs and analysts.
Led by Jeff Molander, ProtectMyMark's team of account services pros leverage years of experience in online advertising -- specifically in the realm of affiliate monitoring, documentation and compliance. Molander's clients -- including start-up ventures, multi-channel retailers, catalogers, service marketers and agencies -- use his analysis and recommendations to build business cases for investment in online performance marketing and advertising strategies. Marketers use his guidance to bring "affiliate" and search marketing programs toward more integrated strategies that are congruent with multi-channel customer acquisition and retention tactics.
In 1997 he founded the consulting practice as a provider of custom business development and market analysis services. Since then, the company has served a variety of domestic, European and Asian clients ranging from start-ups to trade commissions and corporate think tank groups seeking to enter various markets. Joining then client Performics Inc. in 1999, he helped found and grow the company which was ultimately acquired by DoubleClick in 2004. At Performics he served as Vice President/Sales & Marketing and was instrumental in taking the company from concept to start-up and finally on to an operational company -- securing key management team members and helping to close two rounds of venture funding along the way.
What We Do
Our team uses advanced techniques and proprietary technology to detect, analylze, quantify and report affiliate and/or traffic partner behavior… documenting all research along the way. From brand impact to financial analysis on bottom line return on ad spend (ROAS) our team provides actionable insights to clients interested in re-claiming un-due monies and eliminating future waste.
Uniquely, we provide full service affiliate and traffic partner compliance services upon advising advertisers of the facts.