Robert E. Herron is an independent researcher, writer, and consultant on how to reduce rising health care costs. He earned an MBA in 1985 and doctoral degree in management in 1993. Dr. Herron has conducted research to evaluate the cost-effectiveness of various methods of disease prevention and alternative medicine. He also conducted research that led to the development of new methods of analyzing rising health care costs and innovative means for decreasing those expenses. He has served as a policy adviser and researcher for political parties. Dr. Herron can be contacted at rherron@reducemedicalcosts.com. His website is www.reducemedicalcosts.com. His book on how to decrease medical costs, New Knowledge for New Results, is available at www.amazon.com.