The Mister Donut® success
story
In 1955, two brothers-in -law,
Harry
Winouker
and Bill Rosenberg, broke off their
partnership, each to begin his own chain of coffee and doughnut shops.
Harry founded Mister Donut and Bill
founded Dunkin Donuts.
Mr. Winouker's began selling
doughnuts on the streets of Boston. His products were met with great
demand that he began to deliver his doughnuts to office workers in
Boston's downtown. Eventually, Mister Donut business that began as an
ambulant store became a retail store, selling more than 35 kinds of
doughnuts, baked goods……and also a special blend of coffee which was
regarded by many as the world's best.
The Mister Donut business
became so popular that others began to crave for a piece of Mr. Winouker's
idea. To address this demand, Mr. Winouker went into franchising, selling
franchises to entrepreneurs provided that his standards of Quality,
Service, and Cleanliness were upheld. As a result, Mister Donut began a
rapid expansion that resulted in the opening of 275 stores in the United
States of America and Canada.
In 1970, Minneapolis-based
International Multifoods, one of the world’s largest and most successful
food companies, acquired Mister Donut and its franchising concept from Mr.
Winouker. This served to elevate Mister Donut to even greater heights.
In 1983, Duskin Co. Ltd. of
Japan took an unprecedented step by acquiring the sales and trademark
rights for Asia from Mister Donut of America. This gave Duskin control and
paved the way for the introduction of new tastes as well as the
streamlining of all Mister Donut stores, not only in Japan, but even in
other countries in the Asia-Pacific. As a result, Mister Donut has grown
to a chain of more 1,100 stores in Japan alone claiming the main market
share, with Dunkin Donuts bowing out of the market three years ago.

On the 31st of March 1987, Elie G. Saheb and
associates acquired the Mister Donut Trade Mark rights for the United
Kingdom and opened the first Mister Donut bakery and pilot shop in
Fulham, London . Mr. Saheb was credited for introducing the American
Donut culture in Europe, and on May 2nd 1988 The Trade Marks rights for
the European markets were acquired followed on 14th of October 1995 by
the Middle East region.
On May 10,1995, the Ramcar
Group of Companies, one of the largest multinationals in the Philippines
and the biggest battery manufacturer in Southeast Asia, acquired the
master franchise through its subsidiary, Food Fest, Inc. Ramcar introduced
an aggressive management policy and revitalized Mister Donut-Philippines
in a bid to attain world class status.
Mister
Donut-Philippines is one of the fastest growing fast food chains with over
700 outlets which include its innovative tie-ups with 7-Eleven, Shell
Select, Petron and other convenience stores, petroleum outlets and
shipping lines nationwide.
Today Mister Donut is one of the largest
doughnut chains in the world and a respected leader in the franchise
industry with over 10,000 shops. We have plans for extensive expansion in
the future with potential franchisees who are ambitious and
dedicated.
Discover with us more about Mister Donut
Franchise concept which offers a proven, sound, profitable investment
opportunities.
You'll like doing business with Mister
Donut. |