One of the not marketing-specified tools that were just mentioned is actually Twitter – a social network. Since it represents a large community of connected and in many ways interrelated people, it is a very convenient place to promote your company and your brand and whatever products or services you have to offer. All you need to do is make a Twitter account for your brand and you can get started.
However, once you create the account, you should know what to do next for you cannot just say that your company sells this or that or that it provides such and such services and then say that they are very good and that is why people should buy them. That is certainly not the way. What you need to do is make a plan of how you will present your company and your offers. Your plan should include a well built strategy and good tactics that would present your company in the best light and yet not be too prominent in a way that would be negative and cause counter effect with the audience.
Twitter also offers a lot of helpful tools that can aid you in tracking the traffic, your followers, their tweets and similar stuff that will enable you to get the whole picture of the state of your business. In this way you can find out how your brand is rated, what the followers think about it, whether your customers are satisfied or not and many 
To conclude with, using social network such as Twitter to aid the development of your business can be a very lucrative undertaking. Of course, in order for it to pay off and be profitable, you need to develop your plan very carefully and build up a good strategy and tactics. Since you will be in touch with your customers and their needs with the help of Twitter, you will also be able to constantly work on improving your business and trading.