This article may seem pointless to you and we agree that the big companies are probably not going to read this article. We are realistic and we are aware that they are themselves very aware of what paid surveys can do for them. This article is not for their sake. This article is meant for you, the individual who is thinking of doing paid surveys. We want to explain to you why it is that paid surveys are around in the first place. We also know that a number of people may worry that they make no sense and that they are outright scams, every single one of them.
In order to understand why companies do paid surveys, it would be a good idea to try and realize how much market research means to these companies. It is a huge part of the whole marketing part of every company. Marketing does not only entail advertisements and promotions. It also involves market research which is an essential part of every company’s functioning. They need to know how their services and products are perceived and they need to know if there is a market for them or for anything else that they intend to introduce.
This usually entails huge teams working on market research, calling up people or going out in the field, checking out what people are thinking about their company’s services and/or products. For a big company that has a wide global market, this may involve thousands of people and teams that will drain their resources. It is also time-consuming work and as we all know, in the world of big business, time equals money.
This is where paid surveys can be of great service to them. First of all, they are much more affordable. Even when they pay out for their surveys, they are saving tons of money on this. Also, they can get results much quicker. For something that took them months, it takes days. Also, the info that they get is much more direct as it comes straight from the customers.
