Published 27th May 2010
Cellebrite’s UME-36 (Universal Memory Exchanger) latest upgrade allows Turkcell subscribers to upload their favourite applications at the Point Of Sale
Petah Tikva, Israel, 27th May, 2010 – CelleBrite, the leading provider of cell phone synchronisation and management systems has announced that Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company in Turkey has upgraded their UME-36 system with its latest feature. The UME-36’s upgrade provides Turkcell the ability to better distribute applications while increasing their adoption rate by making installation immediate, simple and seamless at the point of sale. With more than 1000 exclusive sales points throughout the country, Turkcell will not only be able to offer their customers immediate cell phone content synchronisation and back up services, but also the ability to instantaneously upload their favourite applications with the UME-36.
The UME-36’s upgrade identifies which apps are supported by a user’s phone, eliminating the necessity for subscribers to check compatibility. Turkcell users can then choose the compatible apps they want and have them installed by CelleBrite’s UME-36 with a simple press of a button. Additionally, the UME-36 upgrade provides both front end and back end components for the app uploading system, allowing Turkcell to add mobile phone apps from an easy web interface. By simplifying the installation process and providing hassle-free access to the increasing proliferation of mobile phone apps, Turkcell subscribers will be able to enjoy their favourite apps easily.
CelleBrite’s UME-36 is a stand-alone phone memory transfer and backup solution that transfers all forms of content, including pictures, videos, ringtones and SMS, as well as phonebook contacts data between a wide range of mobile phones, smart phones and PDAs. With the UME-36, Turkcell can ensure that their subscriber’s content is protected, in addition to simplifying the process of upgrading or exchanging phones with the instantaneous transfer of content and now, mobile phone apps. Turkcell’s Retail Management Division Head Mr. Sait Ayaydın commented, “Having the ability to provide our customers with this service is a win-win. For Turkcell, this provides an excellent distribution channel for the sale and adoption of mobile phone apps, and for subscribers it enables the simplified acquisition of the apps — making them more appealing.”
CelleBrite’s Co-CEO, Yossi Carmil commented on the UME-36’s upgrade. “CelleBrite is committed to providing tools that make it easier for retailers, carriers and subscribers to adopt and leverage the latest technology. We are pleased that Turkcell is adopting this latest upgrade as it will certainly offer them the ability to more widely distribute apps, while providing their customers with a service that differentiates them from their competition."
About Turkcell
Turkcell is the leading communications and technology company in Turkey with 34.3 million postpaid and prepaid customers and a market share of approximately 56% as of March 31, 2010 (Source: Our estimations, operators’ and Authority’s announcements). Turkcell provides high quality data and voice services to approximately 70% of the Turkish population with its 3G and EDGE technology supported network. Turkcell reported TRY 2.2 billion ($ 1.5 billion) net revenue for the period ended March 31, 2010 and its total assets reached TRY 14.3 billion ($ 9.3 billion) as of March 31, 2010. Turkcell is the only Turkish operator among the global operators to have implemented HSDPA+ and has become one of the first operators in the world to reach to 42.2 Mbps speed with its 3G network, as of March 5th 2010. Turkcell is a leading regional player and has interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine which, together with its Turkish operations, had approximately 62 million subscribers as of March 31, 2010. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE-listed company in Turkey and is among the top 15% companies listed on NYSE by its size. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.
About CelleBrite
CelleBrite provides the tools, technology and talent to, transfer, backup and synchronize mobile device-generated data with proven solutions — wherever needed. As the leading provider of cell phone synchronization and management systems for carrier-grade point of sale (POS), CelleBrite’s solutions stay a step ahead of the latest technology by partnering with and serving more than 140 of the world’s premier carriers and retail chains, including T-Mobile, Orange, Verizon, AT&T, Sprint and Telstra. Our customers rely on CelleBrite synchronization solutions to provide invaluable market information, superior service level, and the added value that allows them to remain market leaders in a highly competitive industry. Established in 1999 by industry experts, CelleBrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ). For more information, please visit www.cellebrite.com