schema.org

Thing > CreativeWork > WebPage

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page

Property	Expected Type	Description
Properties from Thing
`description`	Text	A short description of the item.
`image`	URL	URL of an image of the item.
`name`	Text	The name of the item.
`url`	URL	URL of the item.
Properties from CreativeWork
`about`	Thing	The subject matter of the content.
`accountablePerson`	Person	Specifies the Person that is legally accountable for the CreativeWork.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`alternativeHeadline`	Text	A secondary title of the CreativeWork.
`associatedMedia`	MediaObject	The media objects that encode this creative work. This property is a synonym for encodings.
`audio`	AudioObject	An embedded audio object.
`author`	Person or Organization	The author of this content. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
`award`	Text	An award won by this person or for this creative work.
`awards`	Text	Awards won by this person or for this creative work. (legacy spelling; see singular form, award)
`comment`	UserComments	Comments, typically from users, on this CreativeWork.
`contentLocation`	Place	The location of the content.
`contentRating`	Text	Official rating of a piece of content—for example,'MPAA PG-13'.
`contributor`	Person or Organization	A secondary contributor to the CreativeWork.
`copyrightHolder`	Person or Organization	The party holding the legal copyright to the CreativeWork.
`copyrightYear`	Number	The year during which the claimed copyright for the CreativeWork was first asserted.
`creator`	Person or Organization	The creator/author of this CreativeWork or UserComments. This is the same as the Author property for CreativeWork.
`dateCreated`	Date	The date on which the CreativeWork was created.
`dateModified`	Date	The date on which the CreativeWork was most recently modified.
`datePublished`	Date	Date of first broadcast/publication.
`discussionUrl`	URL	A link to the page containing the comments of the CreativeWork.
`editor`	Person	Specifies the Person who edited the CreativeWork.
`encoding`	MediaObject	A media object that encode this CreativeWork.
`encodings`	MediaObject	The media objects that encode this creative work (legacy spelling; see singular form, encoding).
`genre`	Text	Genre of the creative work
`headline`	Text	Headline of the article
`inLanguage`	Text	The language of the content. please use one of the language codes from the IETF BCP 47 standard.
`interactionCount`	Text	A count of a specific user interactions with this item—for example, `20 UserLikes`, `5 UserComments`, or `300 UserDownloads`. The user interaction type should be one of the sub types of UserInteraction.
`isFamilyFriendly`	Boolean	Indicates whether this content is family friendly.
`keywords`	Text	The keywords/tags used to describe this content.
`mentions`	Thing	Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept.
`offers`	Offer	An offer to sell this item—for example, an offer to sell a product, the DVD of a movie, or tickets to an event.
`provider`	Person or Organization	Specifies the Person or Organization that distributed the CreativeWork.
`publisher`	Organization	The publisher of the creative work.
`publishingPrinciples`	URL	Link to page describing the editorial principles of the organization primarily responsible for the creation of the CreativeWork.
`review`	Review	A review of the item.
`reviews`	Review	Review of the item (legacy spelling; see singular form, review).
`sourceOrganization`	Organization	The Organization on whose behalf the creator was working.
`text`	Text	The textual content of this CreativeWork.
`thumbnailUrl`	URL	A thumbnail image relevant to the Thing.
`version`	Number	The version of the CreativeWork embodied by a specified resource.
`video`	VideoObject	An embedded video object.
Properties from WebPage
`breadcrumb`	Text	A set of links that can help a user understand and navigate a website hierarchy.
`isPartOf`	CollectionPage	Indicates the collection or gallery to which the item belongs.
`mainContentOfPage`	WebPageElement	Indicates if this web page element is the main subject of the page.
`primaryImageOfPage`	ImageObject	Indicates the main image on the page
`significantLink`	URL	One of the more significant URLs on the page. Typically, these are the non-navigation links that are clicked on the most.
`significantLinks`	URL	The most significant URLs on the page. Typically, these are the non-navigation links that are clicked on the most (legacy spelling; see singular form, significantLink).

More specific types

Schema Draft Version 0.9

Example 1

Original HTML:

<a href="category/books.html">Books</a> >
 <a href="category/books-literature.html">Literature & Fiction</a> >
 <a href="category/books-classics">Classics</a>

<img src="catcher-in-the-rye-book-cover.jpg" />
The Catcher in the Rye - Mass Market Paperback
by <a href="/author/jd_salinger.html">J.D. Salinger</a>
4 stars - 3077 reviews

Price: $6.99
In Stock

Product details
224 pages
Publisher: Little, Brown, and Company - May 1, 1991
Language: English
ISBN-10: 0316769487

Reviews:

5 stars - <b>"A masterpiece of literature" </b>
by John Doe. Written on May 4, 2006
I really enjoyed this book. It captures the essential challenge people face
as they try make sense of their lives and grow to adulthood.

4 stars - <b>"love it LOLOL111!" </b>
by Bob Smith, Written on June 15, 2006
Catcher in the Rye is a fun book. It's a good book to read.

With Microdata:

<body itemscope itemtype="http://schema.org/WebPage">
...
<div itemprop="breadcrumb">
  <a href="category/books.html">Books</a> >
  <a href="category/books-literature.html">Literature & Fiction</a> >
  <a href="category/books-classics">Classics</a>
</div>

<div itemscope itemtype="http://schema.org/Book">

<img itemprop="image" src="catcher-in-the-rye-book-cover.jpg" />
<span itemprop="name">The Catcher in the Rye</span> -
 <link itemprop="bookFormat" href="http://schema.org/Paperback">Mass Market Paperback
by <a itemprop="author" href="/author/jd_salinger.html">J.D. Salinger</a>

<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
  <span itemprop="ratingValue">4</span> stars -
  <span itemprop="reviewCount">3077</span> reviews
</div>

<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
  Price: <span itemprop="price">$6.99</span>
  <meta itemprop="priceCurrency" content="USD" />
  <link itemprop="availability" href="http://schema.org/InStock">In Stock
</div>

Product details
<span itemprop="numberOfPages">224</span> pages
Publisher: <span itemprop="publisher">Little, Brown, and Company</span> -
 <meta itemprop="datePublished" content="1991-05-01">May 1, 1991
Language: <span itemprop="inLanguage">English</span>
ISBN-10: <span itemprop="isbn">0316769487</span>

Reviews:

<div itemprop="review" itemscope itemtype="http://schema.org/Review">
  <span itemprop="reviewRating">5</span> stars -
  <b>"<span itemprop="name">A masterpiece of literature</span>" </b>
  by <span itemprop="author">John Doe</span>,
  Written on <meta itemprop="datePublished" content="2006-05-04">May 4, 2006
  <span itemprop="reviewBody">I really enjoyed this book. It captures the essential
  challenge people face as they try make sense of their lives and grow to adulthood.</span>
</div>

<div itemprop="review" itemscope itemtype="http://schema.org/Review">
  <span itemprop="reviewRating">4</span> stars -
  <b>"<span itemprop="name">A good read.</span>" </b>
  by <span itemprop="author">Bob Smith</span>,
  Written on <meta itemprop="datePublished" content="2006-06-15">June 15, 2006
  <span itemprop="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
</div>

</div>
...
</body>

Example 2

Original HTML:

How to Tie a Reef Knot
by John Doe
This article has been tweeted 1203 times and contains 78 user comments.

With Microdata:

<div itemscope itemtype="http://schema.org/Article">
  <span itemprop="name">How to Tie a Reef Knot</span>
  by <span itemprop="author">John Doe</span>
  This article has been tweeted 1203 times and contains 78 user comments.
  <meta itemprop="interactionCount" content="UserTweets:1203"/>
  <meta itemprop="interactionCount" content="UserComments:78"/>
</div>