Internet marketing may seem an easy and simple way to buy or sell different products as well as services. However, if you are a marketer and you are trying to promote and sell a certain product or service, you should know that there are different types of internet marketing that you can use depending on what you offer and what you want to achieve. There are also different business models that you chose and this will also depend on your or your company’s needs.

Let us first have a look at the various types of internet marketing. One of them is the so-called “display advertising” that includes the use banners that are placed on a website of a third party in order to attract the audience to its own website. Another is SEM or “search engine marketing” which increases the visibility of a site in the results of search engine via contextual advertising, paid inclusion or placement. SEO or “search engine optimization” is a process where the visibility of a site is improved through unpaid or ‘natural’ search results. “Social media marketing” is the way of driving attention via various social networks such as Facebook.

Further on, we come to “email marketing” that directly advertises a chosen message via e-mail to a certain group of people. Another way to do this is the so-called “referral marketing” which entails that a product is promoted by word of mouth. “Affiliate marketing” is when an affiliate is actually rewarded for each customer that he/she brings and “inbound marketing” where you freely create and share the informative content to attract and make customers and convert them into regular buyers.

As for the business models, there are several that are related to the internet marketing. The “e-commerce” model is the one where business and consumers are directly sold the products and services. This can also include a trading between two consumers. The “lead-based websites” is actually a strategy where the value is made when sales leads are acquired from an organization’s website. This is also called ‘organic leads’. The “affiliate marketing” model is similar to the “affiliate market” type of internet marketing and it entails that an entity develops a service or product which is then sold by other sellers for a certain profit. Marketing material may be provided by the owner of the product. “Local internet marketing” is also a strategy where usually a small company uses the Internet in order to establish and foster relationships that can be advantageous in the real world. There are different tools for this model and they are usually local directory listing or social media marketing.

All in all, these are the basic types and models of internet marketing and their most important characteristics. Some of them might seem more appealing to you, some less, but hopefully, this article helped you to better understand the way internet marketing functions as well as to decide which of the offered types and models can best fit your own aspirations. 

In the world of modern technologies, there are more and more possibilities for marketing development. In fact, internet marketing has become the most popular way of buying or selling products and services via the Internet. It is also called online marketing, web marketing, webvertising and e-marketing. However, not only [...] Continue Reading…

Becoming a part of internet marketing requires a lot of skills as well as knowledge concerning trading, people relations and, of course, some computer software. However, supposing you have already mastered all of these, what you should do next, in order to make your trading as profitable as it [...] Continue Reading…