Who is Eric Schechter?
As the Social Media Manager for Carnival Cruise Lines, Eric plays a dynamic role in accelerating the growth and user engagement of Carnival’s biggest social properties. From marketing to customer service (and even internal communications), Eric ensures that social media strategy remains consistent and fluid across many facets of the Carnival brand. With an in-depth knowledge of ROI marketing, Eric creates and implements strategic social media programs that drive results for the world’s largest cruise line. Additional responsibilities include: monitoring, tracking, and analyzing conversations throughout the cruising and travel industry and finding new and innovative ways to integrate Social Media into the overall marketing funnel. You can connect with Eric on Twitter, Facebook, and Google+.