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National Association of Judiciary Interpreters & Translators
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When: May 18-19, 2012
Where: Cambridge, MA
Title: National Association of Judiciary Interpreters & Translators
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Latitudes’ CBO, Marcela Jenney-Reyes to present a seminar on How to Get More Clients: A Marketing and Branding Workshop for Translators at the NAJIT Annual Conference in Cambridge, MA on Friday, May 18th, 2012. Click here for more information. http://www.najit.org/Conferences/2012/schedule.php
The National Association of Judiciary Interpreters and Translators’ mission is to promote quality services in the field of legal interpreting and translating. Our members play a critical role in ensuring due process, equal protection and equal access for non-English or limited English proficient (LEP) individuals who interact with the judicial system.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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Association Of Language Companies Annual Conference
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When: May 16-19, 2012
Where: New Orleans, LA
Title: Building Business in the Big Easy, Growth Strategies for Success
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The Association of Language Companies (ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. A dynamic group of entrepreneurs founded the association for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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ATA 53rd Annual Conference
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When: October 24-27
Where: San Diego, CA
Title: ATA 53rd Annual Conference
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For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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The 10 Essential Steps to Growing Your Language Business
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When: April 28, 2012
Where: Crowne Plaza Hotel, Seattle, WA
Title: The 10 Essential Steps to Growing Your Language Business
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Marcela Reyes Presented
The 10 Essential Steps to Growing Your Language Business
Marketing yourself and your business
ATA Professional Development Seminar
If you are a translator, interpreter, or language services company owner and are struggling to attract clients, get paid what you’re worth, and expand your business, the reason is very simple: You’re not using the right marketing strategy to create a sustainable and profitable business. This seminar will provide 10 essential steps to create and implement your client attraction strategy. You will learn how to develop a solid and distinctive brand, advance your business through social media, build your online reputation to separate yourself from your competitors, and much more. You will receive the necessary tools to increase sales, win more clients (including direct ones), increase the transaction value of your existing clients, reduce the number of clients who leave, and make your business ultimately successful.
Marcela Jenney-Reyes is the administrator of ATA’s Spanish Language Division. She is a multicultural certified personal brand strategist with 20 years of experience in the language industry. She has an MBA in marketing and holds certifications as a professional coach, business cross-cultural trainer, localization project manager, and personal brand strategist. In 2004, she served as the president of the Florida Chapter of ATA.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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LATITUDES AT GALA CONFERENCE IN MONTE CARLO
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When: March 26-28, 2012
Where: Monte Carlo, Monaco
Title: CEO Ray Reyes and CBO Marcela Jenney Slated to Speak at Event
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Latitudes | Training, Coaching and Consulting attended the fourth annual Globalization and Localization Association (GALA) Language of Business Conference held in Monte Carlo, Monaco from March 26-28, 2012.
Among the internationally-renowned guest speakers who spoke at the 2012 GALA event are Latitudes | Training, Coaching and Consulting CEO, Ray Reyes, and the firm’s CBO, Marcela Jenney. Reyes, a sales expert and strategy Guru in the Globalization and Localization space, presented Synchronizing Strategy and Sales: Sales Execution as a Strategic Asset, which examines the critical relationship between business strategy and sales activities. Jenney, a global entrepreneurial marketing expert and certified Blue Ocean Strategy Practitioner, presented Coffee, Clowns, Airplanes and Commodity Addiction, which explores how Starbucks, Cirque du Soleil and Southwest Airlines used the concept of value innovation to reach uncontested markets and experience astounding growth.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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Marcela Jenney Latitudes’ Vice President and Chief Branding Officer presentation at the ATA’s 52nd Annual Conference.
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When: October 26, 2011
Where: Boston, MA.
Title: ATA’s 52nd Annual Conference
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Marcela Jenney Latitudes’ Vice President and Chief Branding Officer presented Maximizing Your Translation Business by Developing a Strong Brand to a backed house at the ATA’s 52nd Annual Conference.
Translators from around the world came to learn more about how to maximize their business by building a strong brand.
Latitudes is a leader in Training, Coaching and Consulting Services for Freelance Translators. Ms. Jenney has helped translators from all over the world define, develop and promote their unique brand enabling them to maximize their translation business. Ms Jenney will also be speaking on “Managing Your Online Reputation” on October 27th, 2001 at the 52nd ATA Conference.
For more information visit http://www.atanet.org/conf/2011/
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Latitudes, Inc. Training, Coaching and Consulting Vice President Marcela Jenney to present at the 52nd Annual American Translators Association conference in Boston.
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When: October 20, 2011
Where: Boston, MA.
Title: Maximizing Your Translation Business by Developing a Strong Brand
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Latitudes Training, Coaching and Consulting proudly announces that Vice President Marcela Jenney will be presenting: Maximizing Your Translation Business by Developing a Strong Brand
Marcela Jenney
(Wednesday, 2:00pm-5:00pm; Advanced; Presented in: English)
Branding is more than a trend in the business world. A brand represents many intangible aspects of a product or service. A brand is a collection of feelings and perceptions about the quality, value, image, and condition of the product or service. Branding creates the idea that there is no product or service like yours. A brand offers the client a guarantee and sets out your value proposition. This workshop will show you how to create a solid and distinctive brand to communicate what makes your translation business unique and to develop a branding strategy that can be implemented right away.
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Latitudes, Inc. Training, Coaching and Consulting Announces CEO Ray Reyes’ acceptance into Harvard Business School’s Executive Education Program
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When: October 10, 2011
Where: Harvard Business School
Title: Maximizing Your Translation Business by Developing a Strong Brand
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Latitudes Training, Coaching and Consulting proudly announces that Vice President Marcela Jenney will be presenting: Maximizing Your Translation Business by Developing a Strong Brand
Marcela Jenney
(Wednesday, 2:00pm-5:00pm; Advanced; Presented in: English)
Latitudes, Training, Coaching, and Consulting is pleased to announce that CEO, Ray Reyes has been accepted into Harvard Business School’s Executive Education Program. Mr. Reyes’ emphasis will be on Strategy Development, specifically Aligning Strategy and Sales. “I’m honored to be accepted into such renowned program. And I’m very much excited about the opportunities that will come our way as a result of having participated in the Strategy Development Program. The benefits to our clients will be substantial. We will now be able to provide an even better understanding of how to effectively harmonize sales strategy and a company’s corporate strategy.”
Latitudes, Inc Latitudes is the leading provider of Training, Coaching and Consulting Services for the Language Services Industry. Latitudes works with Language Service Providers (LSP’s) to develop Sales and Marketing solutions that Synchronize their Sales Strategy with their Overarching Corporate Strategy. Latitudes provides both online and one-on-one services for Freelance linguists that help them develop and grow their Brand Identity, Create Effective Marketing campaigns and establish their Unique Value Proposition. Our services for Buyers of Language Services provide guidance and direction that enable them to identify their language services need and help them define their global language strategy.
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Latitudes, Inc names Raymond Reyes as CEO
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When: October 23, 2011
Where: Atlanta, GA
Title:
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Atlanta, GA (October 23, 2011) – In an effort to enhance their suite of services for language service providers (LSPs) and global translation freelancers, Latitudes Inc. has appointed Raymond Reyes to CEO. As a highly knowledgeable and experienced localization sales and marketing executive, Reyes will be responsible for further developing Latitudes’ products and services, which provide solutions for LSPs and global translation freelancers who need assistance to develop and sustain successful sales and marketing campaigns.
“We understand the specialized needs of LSPs and global translation freelancers who are struggling to develop and sustain effective sales and marketing campaigns,” explains Reyes. “By using clear and definitive processes and proven methodologies that are both cost-effective and easy to implement, we provide solutions that become our clients’ roadmap to successfully increasing brand awareness and revenue worldwide.”
Prior to joining Latitudes Training, Coaching and Consulting, Reyes has spent 7 years in senior executive roles with major LSP’s based in the Unites and Europe. After attending the University of Georgia, Reyes began his career on Wall Street as a stockbroker with Morgan Stanley. Reyes has since attended Shorter University’s MBA program and is currently enrolled in Harvard Business School’s Executive Education Program, emphasizing on Corporate Strategy.
“What separates our services from those of our competitors is that we only focus on sales and marketing solutions for small-to-medium-sized LSPs and localization freelancers,” adds Reyes. “Because of this, clients can have confidence in our industry expertise and receive customized solutions that leverage their unique strengths and core competencies.”
With over 25 years of cross-cultural marketing experience, Latitudes Inc. provides Training, Coaching and Consulting solutions that help global Language Service Provider’s, executives and translation freelancers understand and adapt to the needs of diverse cultures and consumers. Latitudes’ comprehensive training, coaching and consulting services and solutions can be customized to help individual and corporate clients establish and maintain brand success worldwide.
Latitudes will be attending the 52nd annual American Translators Association (ATA) conference in Boston, MA from October 26-29, 2011.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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Marcela Jenney to present at the AAIT 5th Annual Conference
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When: September 25th, 2011
Where: Atlanta, GA
Title: "Become a Price Maker" by Leveraging Social Media
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The translation industry is, unfortunately, becoming a commodity in the marketplace. As newcomers enter the competitive arena, we professional translators are finding it more difficult to get paid what we deserve for our hard work. Our clients are pushing our rates down, and we’re finding it harder and harder to say “no, thank you.” Instead, we are becoming “price takers.”
How can we stop this insanity? Easy. By becoming “price makers.” Becoming a price maker is all about “perceived value.” It requires your building a name for yourself and your translation practice so you can stand out from the crowd. It’s avoiding direct competition while you increase your credibility and visibility. And social media is here to serve that purpose. Learn how to use social media to become a “price maker” of your translation business and not a “price taker”.
For additional information, please call: (404) 590-0276, email: info@latitudescoach.com or visit Latitudes online at www.LatitudesCoach.com.
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CONTACT :
Public Relations
Latitudes Training, Coaching and Consulting
(404) 590-0276
info@latitudescoach.com |
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